by TradeShow Marketing Blogger | | Trade Shows
Every marketing dollar needs to be squeezed fully in order to produce results, or to evaluate which of those dollars contributes to the sales process. All too often this thorough analysis has been deferred because marketing is unsure of the best methodology for...
by TradeShow Marketing Blogger | | Trade Shows
Background The economic collapse of 2008 left no industry unscathed, but among the hardest hit was the U.S. automotive industry. The Big Three automakers saw sales and revenues fall off dramatically, while companies that supply the industry shared their pain. Among...