Posts Tagged ‘tradeshow attractions’

Choosing Tradeshow Attractions That Compliment Your Promotional Products

Posted on: February 22nd, 2012 by Darren No Comments

Tradeshow AttractionsEveryone knows that promotional products are one of the most popular ways to entice customers to tradeshow displays at conferences and special events. After all, everyone likes to get a bit of something for nothing. If your advertising specialties are quality items that attendees will actually use, your company name and logo can quickly become ingrained in people’s minds. Giving trade show patrons a giveaway is a great way to get them into your trade show booth so that you have the opportunity to interact, get their contact information or schedule a meeting for when the conference is over.

Adding The Next Layer – Tradeshow Attractions

Another popular way to generate interest in your trade show display is to purchase or rent trade show attractions such as cash cubes, prize wheels, treasure chests or popcorn machines. These attractions are designed to capture the attention of conference or trade show attendees who would otherwise simply wander by your booth because they aren’t familiar with your brand or aren’t yet aware of what you have to offer.

Most tradeshow attractions are designed to create immediate interest by grabbing people’s attention. Cash cubes, prize wheels and other interactive games or attractions can offer each person the opportunity to take a few minutes’ respite from the sometimes bewildering array of displays around them and focus on something enjoyable such as winning a prize. You’ll soon discover that, used properly, these machines are great ways to break the ice. Visitors tend to feel more relaxed and receptive after they’ve tried their hand at winning a prize.

Tying Together Your Promotional Products And Tradeshow Attractions

Promotional ProductsWhile both promotional products and tradeshow attractions are key elements to a successful trade show display, they work even better if you can successfully tie the two together in some way. Keep in mind that any advertising specialties or tradeshow attractions should also highlight your company’s products and services. For instance, if you’re a travel agency, you could order leather luggage tags with your company logo as promotional products, then have a prize wheel at your booth that features a variety of fun, vacation oriented prizes such as sunglasses, a beach towel, a duffel bag, etc. By keeping a common thread running through all your promotional products and giveaways, you’ll reinforce your branding and keep potential customers thinking about all your company has to offer.

A Multi-Level Promotional Approach

There isn’t any unspoken rule that limits your use of either advertising specialties or tradeshow attractions to one particular item or prize. In fact, by diversifying your promotional products, you can target particular demographics more successfully for greater impact.

Start with a simple giveaway item for all visitors. For the travel agency, this might be attractive luggage tags or a travel size neck pillow for those uncomfortable airplane flights. Choose a mid-range product to give to any potential clients who actually schedule a meeting with your company; perhaps a travel alarm or small toiletries kit. Finally, you could give away a few top shelf prizes or promotional products to any customers who actually book a vacation while at your trade show booth. Think luggage or a digital camera.

The Total Package: Tradeshow Attractions And Top Quality Promotional Products

By offering promotional products at three levels, you’re reinforcing your company message at every level and drawing in potential customers, setting them up properly for your sales pitch. You can enhance the effectiveness of this approach by utilizing tradeshow attractions such as a treasure chest or prize decoder to give away one grand prize such as a luxury vacation for two.
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By offering multiple promotional products and incorporating a really desirable grand prize for the winner of your tradeshow attraction, you’ll increase your face to face time with interested prospects and reinforce your brand identity every step of the way.

About the author:

Jonathan Edelman provides helpful advice about trade show strategies. With years of experience in the trenches, he is an expert on booth displays, follow up techniques, and using trade show marketing strategies to boost revenue.


Real-Time Tradeshow Marketing: Blogging From Your Booth

Posted on: January 9th, 2012 by Darren No Comments

Internet connections are everywhere. Smartphones have made it easy to check email, social networking sites, and surf the internet no matter where you are, tradeshows included. Smart exhibitors are taking advantage of this and incorporating internet usage into their tradeshow marketing plan. One of the simplest ways of doing this is to add a blog to your tradeshow PR strategy.

The Benefits Of Blogging

Tradeshow MarketingAdding blogging to your list of tradeshow marketing strategies can provide your customers with special insights into your business. Blogs can announce sales, discounts, and special events, or provide information and articles on your company’s industry. Many businesses use their blogs as a way to interact with their customers by encouraging discussions and welcoming feedback on the blog site. This is a great way to build relationships with your customers, which can, in turn, lead to increased business sales.

Incorporating a blog as part of your tradeshow marketing plan operates in the same manner. The idea is to use the blog to drive tradeshow attendees to your booth. Most companies and organizations that exhibit at tradeshows spend loads of time and money marketing their trade show presence before the event even begins and then focus on their exhibit message or trade show goals during the exhibition.

Very few exhibitors consider how to reach their customers at the show. They wait for the customers to come to them, relying on their pre-event marketing to fulfill that goal.

How To Let Show Goers Know You’re Blog Is Active

Blogging can fill this gap. When you live-blog, you can entice customers to stop by your booth. Many trade shows are multi-day events; this gives you an opportunity to market to clients who are at the show right now.

Clients who are attending the show are most likely going to catch up on their email or social media accounts during breaks or at the end of the day. This is your opportunity to grab their attention and drive them to your booth the next day. Perhaps you can post quiz questions on the blog and award prizes for the correct answer – but only if the answer is given in person at your booth. Advertising specialties that relate to social media and blogging would be ideal prizes.

In other cases, co-workers of the attendees, who are back at the office, can read your blog and send word to their exhibit attendees to head over to your booth to catch a certain promotion or deal. This type of blogging works especially well if your customers have subscribed to your blog and receive notices whenever the blog is updated.

Another way to let customers know your blog is active is to use Twitter or other social media accounts to tell them. It’s a simple matter to send a tweet suggesting followers visit your blog for current specials and promotions available only at the tradeshow.

Blogging To Promote Your Tradeshow Attractions

If you have special tradeshow attractions or promotions taking place at the tradeshow, write about it!  Blogs are also a great place to post videos. If you can videotape your visitors scrambling in a money machine or spinning prize wheels, you should! There’s no better way to draw a crowd than to showcase fellow show goers having fun and winning prizes.

Blogs are meant to be ever changing and dynamic – what better way to keep it fresh than to share the excitement of a trade show with your readers in real time?

Dare to Be Different: An Old Marketing Idea Becomes New Again

Posted on: February 21st, 2011 by Darren No Comments

In today’s world of tradeshow marketing, it seems that just about everyone has jumped on the social networking band wagon. With more than 500 million users and 50% of those logging onto the site every day, Facebook is the frontrunner in social networking sites. With these statistics, it’s easy to see why social networking is quickly gaining popularity as an effective tradeshow marketing tool.

However, when the majority of businesses start doing the same type of convention marketing, after a while even a new thing can become redundant. While social networking is certainly an effective way to market your tradeshow attractions to your audience before, during and after the show, it shouldn’t be the only marketing you rely on. This is why I would like to suggest that you dare to be different.  Since everyone is texting or messaging through various social networking sites, why not get back to basics and use a more personal touch for your tradeshow marketing?

The Personal Touch

Years ago, sales people made sure to touch base with their potential buyers by making a phone call just to say ‘hi.’  Everyone knew that it was important to stay in touch with clients through regular calls. Today, technology provides us with a variety of communication tools that seem to be making the phone call almost a thing of the past.

Because most people are emailing and texting on a daily basis, the shift to this technology for a tradeshow marketing medium just makes sense. Of course, it’s obvious that we’re all very busy; so texting, e-mail messages and social networking are also very convenient and valuable tools. But with so many people communicating this way, doesn’t it make sense to do something different once in a while?

Why not make that phone call or even make an in-person visit if it’s possible so that customers connect with you on a more personal level. Give them a sneak peek of the cash cube you plan to feature in your tradeshow attractions for the next show, and personally invite them to stop by your booth to see your new product demonstration. Taking the time to apply the ‘personal touch’ to your tradeshow marketing might do more to solidify a sale than anything you’ve done most recently.

Give Customers More Than They Expect

As a tradeshow professional, I don’t have to tell you about the importance of friendly, open, face-to-face communication when you’re presenting at your tradeshow booth. In fact, it’s one of the most important aspects of convention marketing, particularly because this is your opportunity to shine.

However, whether you’re using tradeshow attractions to promote something at your booth that is high tech, or if you have an exciting new product that you’re eager to introduce, your objective is to give your customers more than they expect. In other words, if you focus your attention on people through a more personal touch, in combination with social networking and text messaging, you have a greater opportunity of being remembered and gaining a positive reputation.

If you have used social networking effectively in your tradeshow marketing strategy before and during the show, chances are you will have a full house at your booth. Then all you have to do is put a voice or a face to your company or product and you’ll be amazed at the effect you’ll have on potential buyers. Social networking is indeed the future of tradeshow marketing, but it shouldn’t be your only strategy. At the end of the day, customers still appreciate the personal touch, and a combination of technology and face-to-face communication makes a winning combination.

Give Customers A Reason To Care

Remember, you ask buyers to make an investment in your products and you hope they will love what they buy. For that reason, it’s important that customers know you care. Keep in mind that most businesses, especially those presenting at a tradeshow, rely heavily on personal contact. Why not take the opportunity to dare and be different? Start maintaining good relationships right from the start by establishing a more personal touch, then combine that with social networking marketing strategies, and watch your business grow!

3 Ideas For Motivating Your Trade Show Booth Staff

Posted on: February 4th, 2009 by Darren No Comments

As a business owner, it’s important to realize that your employees may not have the same level of excitement or passion about trade shows as you do.

They don’t have the same vested interest. And more often than not, they’re less than thrilled than you are about having to attend the event.

Unique trade show attractions, trade show games, and trade show contests can go a long way in drawing crowds to your trade show booth, but a smiling face and inspired booth attendee is what will ultimately make the sale!

Trade shows can take an enormous toll on anyone’s enthusiasm. 14-hour days spent on your feet, smiling and greeting attendees who have limited interest in what you’re selling can affect anybody’s motivation.

However, it’s critical that your trade show booth staff have a positive attitude and are enthusiastic about being there! Today, I’m going to give you 3 ideas that will help keep your trade show booth staff motivated.

#1 – Establish Goals Before The Show

Without having goals, your employees are going to perceive the event as a chore. They’ll be paid for being there, but they won’t feel any level of personal accountability. Before the show, take the time to speak with them individually in order to establish their goals. Depending upon your overall objectives, those goals might include collecting a certain number of leads or meeting a given sales target.

Once your trade show booth staff have established their goals for the show, gather them together so they can share them with each other. Not only will this foster a sense of team spirit, but the accountability will keep them excited.

#2 – Recognize Your Employees

Studies have repeatedly shown that employees are more motivated by individual recognition than they are by monetary rewards. During the event, take your employees aside to recognize their efforts. Let them know that you appreciate their participation. Remember, each day at the show can be extremely long and draining. After 12 or 14 hours, even the most enthusiastic member of your team can lose their motivation. Pull them aside and recognize them for making a sale, attracting a key lead, or remaining professional and engaging throughout the day.

#3 – Hold A Contest

A fun, simple contest can inspire your trade show booth staff to remain energetic throughout the event. Use their personal goals as the benchmark for their performance. You can offer them small prizes, such as a free day off, lunch at the restaurant of their choice, or movie tickets. You can even make the contest a team effort. That is, if your trade show booth staff meet a team goal, they share a group prize. This type of contest can keep them excited and motivated during the long days.

The Face Of Your Business

Your booth staff plays a key role in projecting a professional image for your business. In many ways, they represent the only face that attendees will ever see. It’s critical that you keep them motivated. Invest the time to help your staff plan their goals for the event, organize a fun contest to get them excited, and recognize their efforts throughout the show. Using promotional giveaways and trade show attractions in order to draw the right type of crowds will always be important. But, your trade show booth staff must remain motivated and inspired during the event.

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