Posts Tagged ‘trade show promotional products’

What Makes A Good Trade Show Giveaway?

Posted on: August 3rd, 2015 by admin No Comments

What Makes A Good Trade Show Giveaway?

Most traditional marketers know that offering giveaways is a part of trade show culture, even though it is hard to measure the ROI. You realize that the value of giveaways cannot be measured in the dollars and cents, yet they have an important role to play getting people into your booth, getting them to talk about their needs, and building your brand so that people remember you after the show.

Simply put, tradeshow giveaways are a critical aspect of prospecting and something you should not take lightly.14381978_s

But year after year, the million dollar question is, “what makes a good trade show giveaway?”

What Trade Show Giveaways Best Suit Your Purpose?

 With thousands of options available at every conceivable price point, how do you select the right one? No matter what you choose, your giveaway must meet three specific criteria to be perceived as valuable and useful by visitors:


  • It should be branded. The importance of customization cannot be stressed enough. Opting not to spring for the imprinted logo, or even choosing a product with a poor imprint location, means that no matter how amazing or useful your giveaway is, no one will ever remember you.


  • It should be cost-effective. Having good quality giveaways is important for prospecting, but stocking up on ample giveaways for the masses should not break the bank. It’s a delicate balance, and something you should give careful consideration to as you’re planning your trade show giveaways.


  • It should be distinctive. Yes, you may want to have THE giveaway of the show – the one that everyone’s talking about. But the truth is, as long as it is relevant to your industry and most importantly, perceived as valuable and useful to visitors, it will still make the desired impact. Items like pens, key chains, and flash drives – while very popular – can still be crowd favorites when done tastefully.


Pinpointing The Best Gifts

 What type of giveaways can set the stage for people to do business with your company?


  • The tried-and-true. While pens and key chains are often the entry-level giveaways at shows, they can still make an impact. When personalized, they can meet your objective of affordability; but, to make them something that attendees take home and use requires choosing a unique style, paying a few cents more for higher quality, or choosing 4-color imprint over black or white.


  • The appreciated show accessory. Trade show visitors away from home appreciate tote bags and small sundries such as reusable water bottles, lip balms, hand sanitizers, and touchscreen cleaning cloths – these types of items can be custom-printed and have lasting promotional value far beyond the show.


  • The ever-welcome consumable. Bottled water or soft drinks, candy, snacks, and breath mints are a welcome sight to tired show goers. Any of these items address an immediate need that visitors have, while running the risk that brand identity will not outlast the item. Consider them a true giveaway and not a marketing tool.


  • The trendsetting choice. Wine, USB car chargers, and Card Ninja holders for credit cards that fit on the back of your phone are appealing and useful to the modern show goer, although a bit more expensive than some traditional giveaways. One consideration: while distributing alcoholic beverages has its liability issues, upping the ante on your giveaway could instantly put you ahead of the competition.


  • The novelty selection. Stress balls, toys, balloons, and games can be a fun and colorful trade show giveaway, but many of these items have a short shelf life. While these are a perfectly acceptable giveaway for the masses, it’s not generally recommended that they be your only gift. Consider novelty giveaways as a lower tier in your multi-level trade show promotion strategy.


Any of these giveaways can meet the criteria of brandability, cost-effectiveness, and distinctiveness. Selecting the right combination of trade show giveaways can increase foot traffic and interest, identify prospects, and set the stage for future sales.


About the author: William Hall is a seasoned business coach specializing in branding, social media and promotional events. William has spent his career teaching businesses of all sizes how to stand out in the crowd while using marketing dollars most effectively. His clients are continuously thankful for his out-of-the-box ideas that lead to increased revenue, more clicks and a bigger online presence.

Marketing Success Tips From

Posted on: June 12th, 2012 by admin 1 Comment

Understanding the secrets to trade show success is one of the most important things you can do to make the most of your tradeshow marketing budget. But where do you learn the secrets and tips that can save you thousands of dollars and win you high-quality leads too? The first thing to do is identify learning resources, and then take advantage of them. At we have plenty of resources to get you started on the path to trade show marketing success.

The Importance Of Trade Show Marketing

The fundamental concepts behind tradeshow marketing are not much different than any other type of marketing: connect with your customers and get them to invest in your product or service.

The trouble with trade show marketing is that because the events are so large scale and visible, require so much investment of time and money and occur rather infrequently, there’s a lot riding on the success of your trade show participation. It’s easy to point the finger at a trade show as a waste of precious marketing dollars, but in reality, trade shows can be some of the most profitable marketing methods available to you.

Think about what a trade show gives you that not many other marketing efforts can: the chance to connect with hundreds, if not thousands, of potential new clients face-to-face. Trade shows are marketing gold mines if done correctly.

Trade shows give you the chance to:

  • Connect with potential customers directly. As great as the internet and phones are for information-gathering or initiating conversations, a personal connection between your booth staff and new customers can turn a “maybe” sale into a “yes, definitely” sale.
  • Showcase your products in real life. There’s something to be said for seeing and touching a product in person. Computers and brochures just can’t do that.
  • Provide instant Q & A sessions. Trade shows give you the chance to engage customers in real, live conversations. No texting, no email, no phone tag. Face-to-face questions and answers about your business, services, or products.
  • Meet with a highly targeted market. Trade shows give you access to a very specific group of people who are in the market for your services or products. This is why identifying your target market and the appropriate trade shows at which to exhibit is so important.

Trade Show Marketing Resources

Very few of the clients we work with are dedicated trade show marketers. Most of them wear many hats and putting together an effective trade show marketing plan or display is just one of them. If this sounds like you, you’re probably wondering where to start or how to improve the ROI on your trade show participation.

You’ll find everything you need to develop intriguing, informative, cost-effective and successful trade show displays right here at Discover tips and advice on developing a realistic budget, purchasing the perfect display for your needs, creating appropriate and effective messaging and connecting with your target audience.

Some of the many helpful resources you’ll find on include:

  • A wide selection of books
  • And MUCH more!

Take some time to explore You’ll find plenty of useful information to help you create your strongest trade show presence yet!

About the author

Jonathan Edelman is a trade show marketing consultant with more than a decade of experience in the trade show and conference marketing arena. Jonathan is the founder of Promotion Store, an online ad specialties store offering more than 750,000 imprintable tradeshow giveaway items. Edelman is also the founder of the premier trade show vendors directory Trade Show

Turn Your Booth into a Captivating Story

Posted on: May 31st, 2012 by admin No Comments

Once upon a time, everyone was a teller of tales. People told stories as they worked to pass the time or to pass along valuable information about their heritage. The art of storytelling evolved naturally because some people preferred telling tales of heroes, myths and legends while others preferred listening to them. Today in our fast moving world, the need to tell stories is perhaps greater than ever. Stories allow the masses to connect with ideas and dreams. They give them an excuse to move away from the 140 character bite to become immersed in something greater than themselves while sparking their imagination and intellect to open the doors of possibilities.

Stories involved many senses. The listener wants more than just seeing, they need to feel, taste, hear and smell. The more senses the story awakens the stronger is the listener’s interest. There are many places where a business storyteller can perform magic; movie theatres (product placements), television (commercials) and an exhibition (a careful blend of display hardware and well-prepared staff). Creating compelling stories is more than simple fabrication. It requires a thought out approach which, when executed properly, will make doing business easier. When a story is told in the context of your product or brand, it offers the customer a moment of entertainment. Here for a brief moment they can escape into another world, where they are the protagonist, and sense how your solutions might make a difference to them.

Stories are not just for those exhibitors in a B to C situation. B to B exhibitors also need to ask what appeals to their customers and build a story that satisfies this focus.

Tips for the Exhibition Storyteller


Select a story appropriate to the interests, and demographics of the audience. Think about some of the themes that major brands have used in their storytelling:

  • · Sharing a beverage with friends;
  • · Participating in the adventure of a lifetime;
  • · Living a secret dream or ambition;
  • · Finding a satisfying lifestyle;
  • · Fulfilling a romantic fantasty;
  • · Eating like a gourmet.
  • · Being the recipient of praise from your boss and colleagues

These story themes are deliberately chosen to resonate with the specific desires and needs of the target audience.


If you have ever read to a child, you know that repetition of key phrases, concepts or the rhythm of the prose is what keeps their interest. In the past, brand messages, logos and colors have been an excellent way of reinforcing what you want remembered. But take your storytelling one step further and ensure that repetition is included in your entire exhibition plan: your promotional efforts, signage and graphics, clothing and most importantly how well your staff brings the story to life.

Build suspense

You want stories that build up suspense and result in a good climax, preferably tales where characters speak for themselves rather than in straight narratives. This is where your crafting is crucial. Storytelling is difficult. It might make sense to hire a professional writer to do the job. However, if you chose to do it yourself remember the process may require lots of re-writes until it’s right. Don’t be discouraged, with each draft you can solicit feedback and then incorporate these comments and ask for more.

Animate your story

Your story starts when your staff smile and make eye contact with a visitor. What happens next is crucial. When staff repeats, by rout, a story they have memorized it often comes across as boring and insincere. This is where the role of rehearsal is so important. Encourage your staff to tell the story in their own words then have them tell it to a colleague over and over again until it becomes second nature.

Develop a solid opener

Once you have introduced yourself to the attendee and engaged them in conversation begin your story with an opener such as:

  • · “Let me tell you a story…”
  • · “It goes like this…”
  • · “It all began when…”

Pull it all together

A well crafted and executed story will bring the attendee to a place where they’re hanging on every word to find out how the story ends. At this point you move away from the story back to reality by saying something like:

“Let me tell you what happens…”

“As you can well imagine…”

“Our story has a happy ending…”

At this moment you unfold your happy ending in a way that delivers the solution your attendee was always looking for. Using a well-crafted story lets you stand out in a crowd of exhibitors busy pitching their products and services. It engages the visitor on a deep level and leaves them satisfied that your solution will alleviate the concerns they may have.


    About the author:

Barry Siskind delivers over 100 keynotes, workshops, and seminars around the world each year. In addition to clients in North America, Barry has worked with exhibitors in Sao Paulo, Brazil; Bogotá, Columbia; Lisbon, Portugal; Bangkok, Thailand; Moscow, Russia; Zagreb, Croatia; and Quito, Ecuador. Barry Siskind,

Trade Show Promotional Products – 5 Common Blunders

Posted on: February 14th, 2012 by admin No Comments

Trade Show Promotional Products - 5 Common BlundersTrade show giveaways can promote your business and pave the road to closing deals with current and new customers. But, they can also become a needless drain on your company’s cash flow. The difference is in how you use trade show promotional products as part of your event marketing efforts. Most exhibitors treat giveaway items as a fleeting, last minute detail. They order them right before the event, thinking the only reason to provide them is because their competitors are doing so. But, they’re sabotaging their own efforts. Below, we’ll describe 5 common blunders that trade show vendors commit when buying and using giveaways.

Blunder #1: Forgetting The Objective

Many exhibitors forget that the main goal of trade show promotional products is branding and marketing. Giveaways keep your company’s name in front of qualified leads. When the time comes for your lead to seek a solution to their problems, they think of your company first. In that way, promotional items are small, perpetual marketing machines. Cheap pens that leak or run dry after a few days make poor trade show giveaways. Remember why you’re giving them away.

Blunder #2: Treating Everyone The Same

Attendees love giveaways, even if they have no intention of working with your company. They’ll visit your booth and take your employees’ time just to walk away with your promotional item. Meanwhile, new and current customers wait for your attention. Train your booth staff to qualify attendees quickly. Don’t waste valuable time or promotional items on tire kickers. Save both for building relationships with qualified leads.

Blunder #3: Sacrificing Value For Budget

High-quality, useful trade show promotional products can be expensive. But, they are an investment in closing future deals that will pay long-term dividends. Don’t be tempted to save a few dollars by taking the cheap route. Cheap giveaways seldom last and their low quality is usually obvious. Using promotional items as part of your trade show marketing strategy can be effective, but only to the extent that they last and boost your company’s brand.

1000s of Custom Logo Imprinted Trade Show Giveaways at Discount Prices! Promotion Store.comBlunder #4: Neglecting Follow-up Information

Exhibitors often give their trade show promotional products to attendees without requiring any follow-up information. This is a mistake. Event marketing success is largely dependent on your follow-up strategy after the show. Ask qualified leads to leave their information when you offer them your giveaway. When your staff follows up a few days later, your giveaway will have been subtly promoting your company.

Blunder #5: Failing To Reward Loyalty

When your customers visit your booth, have a gift ready for them. Reward their loyalty and show them that you appreciate their business. These gifts should be a level above the trade show promotional products that you’re giving away to qualified leads. For example, if you’re handing out sleek, compact alarm clocks to leads, offer a high-quality thermos or an executive pen to your clients. Make them feel special. After all, they are the reason for your company’s success.

Using Trade Show Promotional Products Effectively

Savvy trade show marketing requires more than simply having an attractive booth and friendly staff (though those are important). You must be able to attract attendees to your booth, qualify them quickly, build your company’s brand and follow up with qualified leads after the event. High-quality, useful trade show promotional products can market your business to those leads long after the show ends. And that can be invaluable for closing future deals.

About the Author:

Jon Edelman provides helpful advice about trade show marketing strategies. With years of experience in the trenches, he is an expert on booth displays, follow up techniques and using trade show promotional products.

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