Posts Tagged ‘trade show preparation’

Three Ways to Maximize Your Trade Show Investment

Posted on: November 29th, 2016 by admin No Comments

A trade show is an investment in your company, and you should take the time to treat it as such. It may seem simple, but it takes time to develop measurable goals for the show. Here are three trade show strategies to help you market your company and maximize your return on investment.

Plan Ahead 

  • Determine Your focus: Will you be launching a new product? Promoti31943028 - trade show meaning world fair and exportng brand awareness? Building a fresh leads list?  Each of these goals require a unique approach.
  • Research the Show and Its Attendees: Is this the proper venue for what you are trying to achieve? Will this be the right show for you to push retail sales or build business relationships? How many of your direct competitors will also have booths? How will you stand out from them?
  • Be Memorable: Interest creates interest! Capture attention by renting a Cash Cube Money Blowing Machine or Bingo Blower. Renting or purchasing a trade show attraction is just a phone call away! How about some useful custom promotional items? Consider options like custom USB drives, household tools or sports items.

Promote Before and After The Show

  • Social Media: Once you plan the details your event, get the word out well in advance. People will be excited to visit your booth for the chance to spin the Prize Wheel or play a custom Scratch Card.
  • Trade Show Publications: Each show will offer several ways for companies to participate in their printed material.  Print a voucher for an extra turn on a Plinko Board to attract people to stop by your booth. Do a half or full-page color advertisement listing all of the attractions at your booth to ensure guarantee that your booth has a crowd of people waiting to try their hand at attractions like the Prize Safe!
  • Leads, Leads, Leads!: Maximize your social media efforts by collecting relevant information as part of the effort. These generated leads can be turned into appointments booked at the show. Don’t stop there – follow up with leads after the show and offer company consolation prizes for being a valued part of your audience.

Be Ready

  • Staff Accordingly: Whether you are looking for new clients, retail customers or to develop relationships with existing clients, make sure you bring your company’s best! Ensure your staff is aware of your goal for the show so that they can help you achieve it. Assign each booth attendant an area of focus and direct attendees accordingly to keep the booth running smoothly during peak times.
  • Too Much is Better Than Not Enough: Make sure you have enough staff coverage – if traffic is slow any extra employees can be sent home. It’s better to have too many promotional products to giveaway than not enough.

There are so many ways to make yourself memorable. It’s worth the effort to plan in advance and maximize the benefit for your trade show investment!!

Three Phases of Trade Show Preparation

Posted on: November 4th, 2015 by admin No Comments

Three Phases of Trade Show Preparation

Congratulations on exhibiting at a trade show! While often a huge undertaking, trade show participation can pay off ten fold. You should know that participating in a trade show goes far beyond decorating your booth and passing out business cards. In this article, we’ll discuss some topics relevant to each phase of exhibiting at a trade show.


Phase One – Getting Started, Research and Planning.

You’ve chosen the show you want to participate in. Now what? This is a great time to begin brainstorming sessions with your team to formulate the following:

  1. What is your purpose for exhibiting? Are you targeting consumers or buyers? Create a list of goals you want to achieve by participating. Make a plan to meet those goals.

  1. What is the inspiration/theme for the booth? For big impact, your presence should tell a story. The energy at the booth should reflect  the energy of your brand. Use the power of social media and involve your customers in the brainstorming process. Research what other companies in different industries are doing at their shows. If you can attend any shows before yours, do so!

  1. Choose great promotional products to feature your branding and contact information.

  1. Contract with a professional booth designer. The more professional the booth, the better your brand looks.

  1. Two great resources include and

Phase Two – At the Show

The show has begun and you have just a few days to make all of your hard work count.

  1. Most larger scale trade shows feature guest speakers throughout the show. Select someone in your company to represent your brand and give a seminar. This platform for connecting to potential leads is priceless.

  1. Draw crowds to your booth by featuring a wireless charging station.

  1. Attract leads with on the spot demos of your products. Make the demonstration even more impactful with audio/video components.

Phase Three – After the Show

What worked? What didn’t work? Did you meet the goals you set for yourself?

  1. Host a “post show debrief” with your team and project manager. Go over every aspect of your experience at the show. Have a staff member compile a report of all relevant metrics and write a synopsis that you can reference for the next show.

  1. Before the show, take inventory of the number of followers you have in each of your social media channels. After the show, measure the growth of those numbers.

  1. If you were selling at the show, did you make your sales goals? If not, why?


About the author: William Hall is a seasoned business coach specializing in branding, social media and promotional events. William has spent his career teaching businesses of all sizes how to stand out in the crowd while using marketing dollars most effectively. His clients are continuously thankful for his out-of-the-box ideas that lead to increased revenue, more clicks and a bigger online presence.

Using A Trade Show Checklist Preparing For Success

Posted on: October 21st, 2012 by admin No Comments

Using A Trade Show Checklist: Preparing For Success As an exhibitor, one of your main challenges leading up to a conference or event is keeping track of preparatory details. Unless you have a natural organizational talent, a trade show checklist will be essential. There are simply too many important details to remember.

The delivery of exhibition booth graphics, staff training, making hotel reservations, reserving airline tickets, customer appointments, competitor analysis, and packing are just a slice of the entire process that must be completed before the event. Below, I’ll explain how to use a trade show checklist to manage the details, ensuring that everything is accomplished with as little stress as possible.

Goals And Objectives

Your checklist is more than just a “to do” list. It should help you review your budget, goals, and objectives for each show. This is true whether you’re trying to reinforce your company’s brand, increase awareness of a new line of products, or collect qualified leads with whom to conduct business in the future. In effect, your checklist is your guide. Everything that you do in preparation for the event should be consistent with your overall trade show strategy.

For example, if your goal is to collect leads, you’ll need to train your staff regarding how to approach visitors to your booth. If your objective is to increase awareness of certain products, you should devote time to working with your booth designer to create a consistent theme. Your trade show checklist will be critical in helping you manage each of these areas in a timely manner.

Staff Preparation

Preparing your staff for the show can involve creating scripts for them, role-playing, and answering any questions they might have. Your trade show checklist should establish certain expectations regarding their collection of sales or leads. It should also remind you to assign specific responsibilities to your employees as early as 4 months before the event. Then, schedule weekly or biweekly training sessions to help them develop skills to engage visitors and qualify leads at the show.

Conference Booth Setup

Start planning the design of your exhibit early. 12 to 14 weeks before the event, review the exhibitor handbook to determine space limitations, deadlines, and any other requirements. Trade show booth construction and design, including graphics and lighting, deserve regular follow up to make certain everything is being accomplished according to your time line. If you’re outsourcing the construction of your booth, include reminders in your trade show checklist to follow up every 2 or 3 weeks.

Packing For The Show

The final days leading up to the event are usually frenetic. Even if you’ve planned meticulously, last-minute details seem to crop up without warning. Unless you’ve created a detailed packing list, it’s likely something will be left behind. Your trade show checklist should include a packing inventory, so you won’t forget anything. Business cards, credit cards, laptop, extra clothing, and your cell phone (don’t forget the charger) aren’t missed until you’re thousands of miles from home. Plan ahead by creating a thorough inventory that makes packing simple.

Preparing Your Trade Show Checklist

A lot of novice exhibitors underestimate the amount of planning that is required to prepare effectively for a trade show. But, experienced exhibitors realize the value of starting early. Begin creating your trade show checklist by reviewing your budget, goals, and objectives for the show. Make a note of every action item that needs to be done along with a time line in which it should be accomplished. Most importantly, make sure that your checklist is consistent with your overall trade show strategy.

Over time, as you gain more experience in preparing for conferences and events, you’ll modify your checklist appropriately. The good news is that it’s an investment. Not only is it a critical organizational tool for your next show, but you’ll be able to use it to prepare for future trade shows.

5 Ways A Business Can Prepare For Its First Trade Show

Posted on: October 21st, 2012 by admin No Comments
5 Ways A Business Can Prepare For Its First Trade Show While attending trade shows can be a great way to market a business or product, preparing for the first one can be a bit nerve wracking, but it doesn’t have to be! With a trade show marketing plan, clear and realistic goals and objectives, as well as reliable research you’ll be more than prepared as you create your first trade show exhibit.

Research, Research, Research

It is important to research as many trade shows as possible before choosing which one (or ones) would be most effective. Researching things like lodging and travel options, the various rules of the show, target audience participation and other trade show participants can help with the selection process. Research is a huge part of trade show marketing and if done correctly, will save money as well as help make your trade show exhibit as prominent and profitable as possible.

Ask Questions

Asking important questions of trade show organizers can help businesses make decisions regarding which trade shows are most appropriate for their product and their bank account. Find out what other participant’s trade show exhibits are like — are they similar looking to yours? A big goal of trade show marketing is to stand out and be unique. It is also important to find out what the requirements of the trade show are, what the venue is like, how big each trade show exhibit can be, what assistance is provided at the venue, and anything else that needs to be known.

Make a List of Goals and Objectives

For most businesses there is a reason why they are including trade show marketing in their overall marketing campaign. Having a set of detailed objectives and goals can help keep the trade show exhibit on track as it is being developed as well as help guide the trade show marketing tools that are chosen. Making a list of clear goals and objectives for a first (or really any) trade show exhibit can also help narrow down the choices in the search for the specific trade show(s) to attend.

Create a Trade Show Marketing Plan

Many trade show exhibits include some type of give away or contest that excites people and draws them in. For example, a cash cube money machine provides an excellent visual because the swirling cash and prizes makes people want to come over and join in and stay at your trade show exhibit!

Plan ahead of time what marketing items will make the biggest impact on trade show participants like booth graphics, informational packets and specialty giveaway items. These all require weeks of advanced planning in order to execute properly.

Set Realistic Goals

As part of trade show marketing, it is important to understand that the goals set need to be realistic. Trade show exhibits aren’t just about making sales. Other more primary goals include launching new products, sharing information, and checking out the competition. If goals are set too high, it can create an inaccurate estimation of the trade show exhibit’s success, as well as provide faulty research regarding changes that may need to be made in the trade show exhibit, targeted client base, or potentially the product as a whole.

Finding and preparing for the right trade show is sometimes intense, but trade show marketing can be effective. After a business’s first trade show, changes can be made to the trade show exhibit as needed, and, if everything is well researched and planned, the goals set will be achieved.

Tradeshow marketing ideas banner

Copyright © 2019 Trade Show Marketing its content providers. All Rights Reserved