Posts Tagged ‘trade show giveaways’

What Makes A Good Trade Show Giveaway?

Posted on: August 3rd, 2015 by admin No Comments

What Makes A Good Trade Show Giveaway?

Most traditional marketers know that offering giveaways is a part of trade show culture, even though it is hard to measure the ROI. You realize that the value of giveaways cannot be measured in the dollars and cents, yet they have an important role to play getting people into your booth, getting them to talk about their needs, and building your brand so that people remember you after the show.

Simply put, tradeshow giveaways are a critical aspect of prospecting and something you should not take lightly.14381978_s

But year after year, the million dollar question is, “what makes a good trade show giveaway?”

What Trade Show Giveaways Best Suit Your Purpose?

 With thousands of options available at every conceivable price point, how do you select the right one? No matter what you choose, your giveaway must meet three specific criteria to be perceived as valuable and useful by visitors:


  • It should be branded. The importance of customization cannot be stressed enough. Opting not to spring for the imprinted logo, or even choosing a product with a poor imprint location, means that no matter how amazing or useful your giveaway is, no one will ever remember you.


  • It should be cost-effective. Having good quality giveaways is important for prospecting, but stocking up on ample giveaways for the masses should not break the bank. It’s a delicate balance, and something you should give careful consideration to as you’re planning your trade show giveaways.


  • It should be distinctive. Yes, you may want to have THE giveaway of the show – the one that everyone’s talking about. But the truth is, as long as it is relevant to your industry and most importantly, perceived as valuable and useful to visitors, it will still make the desired impact. Items like pens, key chains, and flash drives – while very popular – can still be crowd favorites when done tastefully.


Pinpointing The Best Gifts

 What type of giveaways can set the stage for people to do business with your company?


  • The tried-and-true. While pens and key chains are often the entry-level giveaways at shows, they can still make an impact. When personalized, they can meet your objective of affordability; but, to make them something that attendees take home and use requires choosing a unique style, paying a few cents more for higher quality, or choosing 4-color imprint over black or white.


  • The appreciated show accessory. Trade show visitors away from home appreciate tote bags and small sundries such as reusable water bottles, lip balms, hand sanitizers, and touchscreen cleaning cloths – these types of items can be custom-printed and have lasting promotional value far beyond the show.


  • The ever-welcome consumable. Bottled water or soft drinks, candy, snacks, and breath mints are a welcome sight to tired show goers. Any of these items address an immediate need that visitors have, while running the risk that brand identity will not outlast the item. Consider them a true giveaway and not a marketing tool.


  • The trendsetting choice. Wine, USB car chargers, and Card Ninja holders for credit cards that fit on the back of your phone are appealing and useful to the modern show goer, although a bit more expensive than some traditional giveaways. One consideration: while distributing alcoholic beverages has its liability issues, upping the ante on your giveaway could instantly put you ahead of the competition.


  • The novelty selection. Stress balls, toys, balloons, and games can be a fun and colorful trade show giveaway, but many of these items have a short shelf life. While these are a perfectly acceptable giveaway for the masses, it’s not generally recommended that they be your only gift. Consider novelty giveaways as a lower tier in your multi-level trade show promotion strategy.


Any of these giveaways can meet the criteria of brandability, cost-effectiveness, and distinctiveness. Selecting the right combination of trade show giveaways can increase foot traffic and interest, identify prospects, and set the stage for future sales.


About the author: William Hall is a seasoned business coach specializing in branding, social media and promotional events. William has spent his career teaching businesses of all sizes how to stand out in the crowd while using marketing dollars most effectively. His clients are continuously thankful for his out-of-the-box ideas that lead to increased revenue, more clicks and a bigger online presence.

13 Tips For Effectively Using Trade Show Promotions

Posted on: July 15th, 2013 by admin No Comments

tips-keyboardSetting up a trade show exhibit at a show is not enough to guarantee success. To maximize your investment, you need to develop a strategy that includes pre-show promotions, at-show promotions, and giveaways. To entice people to come to your booth, receive something of value, and buy your products or services.

Pave The Way to Success With Pre-Show Promotions

Once you become an exhibitor for a trade show, your name is listed in pre-show publicity, but you must take a proactive approach as well to ensure a steady stream of booth traffic.

1. Reach out to clients, past show attendees, and prospects to invite them to the show. Your invitation should include a reason for them to stop by your booth, such as an exciting demonstration or being the first to see a new product in your line.

2. The show is an excellent forum for meeting with clients. Before the show, reach out to those clients to set up meetings in your booth or over coffee, drinks, or meals.

3. Tie your show participation to your SEO strategy. Add your show schedule and information about your at-show promotions and specials to your website and blog, optimizing the page for search phrases people might enter to find industry shows. Make sure to link back to these pages in other blogs and publicity you do.

4. Don’t forget social media. By using a scheduling tool such as Hootsuite, you can promote your presence at the show daily or weekly, invite the public, and advertise an upcoming demonstration in your booth.

Create At-Show Promotions That Draws In Traffic

Once you hit the exhibit floor, your goal it to make your booth so compelling that people stop dead in their tracks when they reach your booth.

5. Modern trade show exhibiting revolves around compelling graphics, interactive display and demonstrations, insightful presentations, and effectively-used technology.

6. Train your staff to welcome and engage visitors. You want them to qualify the visitors who are likely customers, but friendly staff can extract the information in a conversational tone that helps build relationships. Not every visitor will be a million dollar client, but they might be an influencer who can promote, ignore, or bad mouth your company based on interactions with your staff.

7. Consider livening up your booth with games, contests, and attractions. In-booth events encourage interaction and conversation.

8. Unless you are selling Slap Chops at a consumer show, you likely won’t get many sales at the show, so make sure your at-show promotions include discounts and coupons for after show sales.

9. Continue to use social media at the show so attendees can keep up with the excitement while walking the show.

Effectively Use Giveaways As Trade Show Promotions

Giveaways are fairly universal at trade shows, but you should be clear as to what their purpose is and how they fit into your trade show strategy.

10. In planning, decide what the giveaways are supposed to do. Do they to increase name recognition, generate leads, reward customers, or produce actual sales? Imprinted items you offer visitors build your image in an intangible way, even if you leave them on the counter of your trade show booth for everyone to take.

11. Consider tying giveaways to an action, such as answering qualification questions or sitting through a demo or presentation. The more you expect people to do to score a giveaway, the better quality it should be. You can even have low cost giveaways for anyone who stops buy and a better quality item for customers and those who “work for it.”

12. Choose your giveaways with care, as at-show promotions make an impression both at the show and later. A 2009 study show that memorable promotional products that are appropriate to your industry lead to sales in about 21% of cases, according to attendees at trade shows who responded to questionnaires. Ninety four percent remember getting a giveaway, while 89% recalled who distributed it. Over 89% said they liked to get freebies, while 69% reported that they kept them.

13. You want your trade show promotions to be distinctive and relevant to your business, but not cost too much or be so unique that they attract too many people with no potential. Universal items of appeal for today’s trade show attendees include flash drives, styli and accessories for smartphones and iPads.

Pre-show and at-show promotions, including giveaways, work together to improve the effectiveness of trade show exhibiting.

About the Author
Jonathan Edelman provides exciting trade show marketing ideas, including advice about prize wheels, customizable scratch-off cards, money blowing machines, and other exciting trade show attractions. With years of experience in the trenches, he is an expert on booth displays, lead generation techniques, and networking with trade show vendors. Helping to build a referral-generating system, his ideas continuously lead to a boost in sales and revenue.

4 Trade Show Giveaways That Will Flood Your Booth With Traffic

Posted on: October 29th, 2009 by admin No Comments

The right trade show giveaways can generate goodwill, promote your company, and improve brand awareness. They can communicate your core message to attendees and pave the road for your booth staff to qualify leads.

There’s an additional advantage…

High-quality promotional items function as a trade show traffic magnet. Not only do they encourage your customers to visit your trade show booth, but as news of your premium giveaways spreads across the convention floor, attendees will flock to your exhibit. Here are four trade show giveaways that can flood your booth with traffic:

#1 – T-Shirts and Polo Shirts

Trade Show ShirtsCustom printed t-shirts and polo shirts are popular promotional gifts because they’re immediately useful to recipients.

Because the t-shirts broadcast your company’s name and message, they transform attendees into walking billboards for your company – on the trade show floor and at home.

Attendees also realize that shirts offer long-term practical value; they’ll gravitate to your booth to claim them.

Whether you’re giving away standard tees, V-neck t-shirts, or polo shirts, custom logo printed shirts are a proven trade show traffic generator.

#2 – Wireless Internet Detector

Logo Imprinted Wireless Internet FinderOne of the coolest — and most useful gadgets for anyone today is a wireless internet detector. These handy gadgets light up whenever they are in range of a wireless internet connection. For business people who are always on the go and always looking for a place to hop online the wifi detector is an essential gadget to keep handy at all times.

Because people are likely to make their wifi finder a permanent fixture on their keychain, they are constantly reminded of your brand and slogan.

For such a useful, high-tech tradeshow giveaway that pack such long-lasting branding power, wireless internet detectors are quite affordable starting at around $8.89 with logo imprinting.

#3 – Notepads / Portfolios

Logo Printed NotepadsA compact leatherette custom printed portfolio makes an ideal trade show promotional item because it has a high perceived value, can be put to quick use, and offers long-term practicality.

Your leads and customers will continue to use it when they return to their offices after the exhibition.

They can store business cards within it, make impromptu notes on the accompanying notepad, and carry key documents inside. Each time they use the portfolio, they’ll remember your company.

#4 – Calendars / Memo Planners

Custom Printed CalendarTrade show attendees are busier than ever. They need a practical tool that will help them manage their overburdened schedules. A simple custom printed desk calendar or large memo planner offers a perfect solution.

Not only will they help your customers keep their schedules and appointments organized, but they can promote your company in the process. Attendees know intuitively that calendars and planners offer everyday value. They’ll come to your trade show booth to request one.

You’ll notice that each of the promotional gifts profiled above meet an ongoing need. As a result, your customers and leads will use these items when they return home. That’s the key to leveraging trade show giveaways as a marketing tool that yields lasting exposure for your company. The additional surge in attendee traffic they’ll bring to your booth is an added benefit.

4 Questions To Ask Before Investing In Trade Show Giveaway Ideas

Posted on: October 9th, 2009 by admin No Comments

Trade Show MarketingThink back to the last time you explored the trade show floor. Chances are, you noticed exhibitors giving away promotional items that seemed ineffective given their products, company brand, or marketing message. This is a common mistake exhibitors make when they fail to use trade show giveaways as a supplemental component of their trade show marketing strategy.

Effective trade show giveaways increase attendees’ awareness of your brand and products. They draw visitors to your booth, paving the way for your staff to qualify them as leads. The right promotional products can create a positive first impression, helping you build goodwill in the process. Most importantly, they keep your company’s name in front of your leads and customers long after the convention hall’s lights are turned off.

Before selecting the trade show giveaways you’ll offer to your booth visitors, ask yourself the following four questions:

#1 – What Is The Purpose Of Your Giveaways?

Different promotional items are better suited than others to fulfill specific objectives. For example, portable alarm clocks, pens, and coffee mugs provide ongoing convenience for your booth visitors while they’re on the road. On the other hand, if your goal is to use trade show giveaways to educate attendees and position your company as an industry authority, booklets may be more appropriate. If long-term promotion of your company and products is your objective, a wall calendar or desk organizer can prove invaluable.

#2 – Who Should Receive Your Promotional Items?

Ideally, you should plan to offer some type of trade show giveaway to each person who visits your exhibit. Even small, inexpensive items that attendees carry with them during and after the trade show can provide enormous advertising value.

Consider investing in a few different promotional products for customers, leads, and general booth visitors. For example, your customers can receive high-quality stainless steel thermoses while leads can be given sturdy coffee mugs. Other booth visitors can receive inexpensive flash memory drives or t-shirts. All of these items can be imprinted with your company logo and phone number.

#3 – Can Your Giveaways Complement Your Products?

Try to select trade show giveaways that tie in with your industry and your company’s products. If you serve the automotive industry, tire gauges and key rings work well and offer long-term value for your booth visitors. If your company manufactures products for the health care industry, consider giving away customized first aid kits and emergency reference guides. Promotional items that complement your products are easier to dovetail with your company’s industry-focused marketing message.

#4 – What Is Your Trade Show Marketing Budget?

The price you’ll pay for trade show giveaways can range from a few cents to $100 (or more) per item. The key is to select products that offer the most advertising value for every dollar spent. Remember, this is an investment in your long-term success. While you’re limited by your budget, realize that the right trade show giveaways can deliver promotional value for years.

Most exhibitors choose the items they give attendees almost as a second thought. Take a methodical approach. Ask yourself the four questions above to help you select promotional products that deliver the most value for your money.

About the author:

Jonathan Edelman provides helpful advice about trade show strategies. With years of experience in the trenches, he is an expert on booth displays, follow up techniques, and using trade show marketing strategies to boost revenue.



How To Maximize The Value Of Your Trade Show Giveaways

Posted on: May 8th, 2009 by admin No Comments

Trade Show GiveawaysTrade show giveaways are undervalued and underestimated by most exhibitors. The evidence can be found within the trash bins that are scattered throughout the convention hall. The problem is that many exhibitors think promotional items are only useful to the point of attracting attendees to their trade show booths. Nothing could be further from the truth.

While trade show giveaways are incredibly effective for attracting attendees, their value extends long after the convention hall lights have been turned off. Today, I’ll explain how you can squeeze the most long-term value from your trade show giveaways.

Invest In Quality And Durability

One of the most common mistakes that exhibitors make is to offer cheaply-made promotional products to their customers and booth visitors. While low-quality items may represent a smaller investment, they can also tarnish your company’s image. Trade show giveaways that offer high quality and durability are more likely to be kept and used after the event. They normally cost a bit more, but can promote your business long after the trade show. Inexpensive doesn’t need to be “cheap.” If you choose a high quality ad specialties distributor, you can find many high quality, low cost promotional giveaways.

Come Prepared With Multiple Promotional Items

Your trade show marketing budget should allocate funds for quality promotional products, but that doesn’t mean you need to offer the best items to every visitor. Instead, consider coming to the event with two different trade show giveaways. Give the best item to your current customers and most promising leads, and provide the other, lower-cost giveaway to the rest of your visitors. That allows you to conserve your budget while offering a useful promotional item to everyone.

Provide Ongoing Usefulness

Unless your trade show giveaways are useful to attendees, they’ll be discarded at the show or soon thereafter. The more useful it is, the longer your customers, leads, and other visitors will keep them. For example, a paddle-and-ball set with your company’s name, logo, and contact information may seem fun. But, it doesn’t offer any long-term value to attendees; it will probably be thrown away. On the other hand, an imprinted coffee mug can last for years on your customers’ desks.

Leave A Lasting Impression

All of your trade show giveaways should have your company name and logo imprinted on them. They should also include your contact information and marketing message. Too often, exhibitors imprint the name of their business on their promotional items, but neglect to include their phone number. Remember, the goal of your giveaways is to perpetually advertise your company’s name to your customers. Make it as easy as possible for them to get in touch with you.

Quality promotional products can build your company’s image, ingratiate you to the attendees who visit your trade show exhibit, and advertise your business months – even years – down the road. Use the tips above to get the maximum value from your trade show giveaways.

About the author:

Jonathan Edelman provides helpful advice about trade show strategies. With years of experience in the trenches, he is an expert on booth displays, follow up techniques, and using trade show marketing strategies to boost revenue.


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