by TradeShow Marketing Blogger | | Trade Shows
Months before a trade show, you need to carefully plan the objectives that you hope to accomplish. Approaching the event haphazardly will not only sabotage your efforts, but it can disrupt your brand, waste your time and that of your employees, and cause your business...
by TradeShow Marketing Blogger | | Trade Shows
The design of your trade show exhibit plays a critical role in presenting your company to attendees at the event. There is an art to designing it properly. Creating a memorable booth is only the beginning; it must also be inviting to your visitors, offer branding and...
by TradeShow Marketing Blogger | | Attracting Tradeshow Visitors
Trade show giveaways are undervalued and underestimated by most exhibitors. The evidence can be found within the trash bins that are scattered throughout the convention hall. The problem is that many exhibitors think promotional items are only useful to the point of...
by TradeShow Marketing Blogger | | Attracting Tradeshow Visitors
Whenever I attend a trade show, I take a walk across the floor to see the other booths and displays. I enjoy seeing the measures that others are taking to attract business to their trade show booths because it can be a fantastic way to get new ideas. However, more...
by TradeShow Marketing Blogger | | Trade Show Marketing
Product demonstrations can have a significant impact on the level of success you achieve at trade shows. If you can arrange to have Tom Hanks mincing vegetables with your wonder knife you just might attract a crowd. Since that’s probably not going to happen, we...