Posts Tagged ‘trade show displays’

Cut Trade Show Costs

Posted on: December 2nd, 2015 by admin No Comments

Cut trade show costs

The recession might be behind us, yet companies and individuals alike are watching their money better than ever before. It is common knowledge that the first two budget cuts a company will make under financial pressure are marketing and training. It is no coincidence that trade shows are exactly that, marketing and training. When you consider the cost of exhibit space, payroll, flights etc., the cost of participating in a trade show can quickly become enormous. With the opportunity of great success, many companies spend their entire year’s marketing budget on exhibiting at just one trade show.

In today’s article we’ll discuss some ways to control your costs while exhibiting at a trade show.12448572_s

Rent Your Booth

Gone are the days when you could exhibit at a trade show with only a banner and a table for brochures. Today’s trade shows demand exquisitely designed booths, booths that can cost tens of thousands of dollars to design and construct. If your company only plans to attend one or two shows annually, renting a pre-constructed trade show booth is a great option. You’ll pay a fraction of the cost to build if you rent. The only additional investment you’ll need to make is customized signage. You’ll also be free of many associated costs including long term storage, shipping fees and insurance. Also, if your company is located a significant distance from where the trade show will be, consider renting a booth from a company local to the show, not local to your business.

Buying A Used Exhibit

If you’re company plans to exhibit at more than one show per year, it might be in your best interest to invest in a pre-owned booth. Large corporations often use a booth a handful of times and then sell them back to the company who built them. The trade show booth company in turn sells these booths at a fraction of the original cost. Trade show booth companies will charge you a nominal fee to remove prior branding and replace with yours. A quick internet search will display many trade show booth companies that specialize in pre-owned booths.

Hire local staffing

Travel expenses can add up very quickly. Flights, hotels, meals and taxis for more than two or three people can easily consume an entire budget. It may not always be necessary to fly your entire team to a trade show. If you’re looking to control staffing costs, consider contracting with a staffing or modeling agency local to where your trade show will be. Many of these companies have rosters of people who specialize in sales and promotions for all types of marketing events. In this scenario, you’ll need to consider a training session before the launch of the show. It’s important that your temporary staff can speak to your product and represent your company well.

About the author: William Hall is a seasoned business coach specializing in branding, social media and promotional events. William has spent his career teaching businesses of all sizes how to stand out in the crowd while using marketing dollars most effectively. His clients are continuously thankful for his out-of-the-box ideas that lead to increased revenue, more clicks and a bigger online presence.

Trade Show Displays & Design

Posted on: August 5th, 2015 by admin No Comments

Trade show displays act as a billboard advertising your services, products, or company at expos. Most attendees will only stop at booths that will attract their attention in less than three seconds as they walk past. One wrong design move could mean a loss of traffic and lead generation for you. Here are the top design tips you should be using for maximum results.

Have an Open Layouttrade-show-marketing-displays

It does not matter if you are using a small or massive booth, having an open layout will make it appear much larger and more inviting to potential customers. Keep the center of the booth clear of any debris that could be blocking traffic, such as products or tables. If you do need to put products on display, consider using shelves to keep your booth free from clutter or placing tables on the outer edges of your booth space

Emphasize Your Brand

If attendees have to walk up to your booth and ask who you are, then some changes need to be made. Strategically place your brand throughout the booth to be easily seen by attendees who are both walking down the trade show aisles and who are walking through your booth. The more your logo and company name is placed throughout the booth, the more it will be remembered by possible new clients.  

Graphics Should be Professional

Unless you have graphic experience, do not decide to try out Photoshop when trying to design your trade show display graphics. Amateur-looking graphics can actually hurt your results and give attendees the impression that you are a less-than-professional company. If you do not have a graphics department at your company, some trade show display vendors can create graphics for you.

Incorporate Contact and Social Media Information

Let your audience know exactly how they can connect with you outside of the trade show by including your social media pages, phone numbers, locations, and any further information they may find helpful. QR codes can also be added throughout the booth that will take attendees to a website page with this information. Literature, presentations, or videos should also include this information.  

The face-to-face interactions found at trade shows can help build your professional network, boost brand awareness, demonstration and launch new products, and capture leads. With these tips, you will get excellent results at your trade show exhibit.

About the Author:

Kristin Hovde is the Website Manager for Smash Hit Displays, an online company that sells trade show displays and accessories. She has written business, marketing, and trade show articles for many other websites, including, TSNN, Social Media Today, and Duct Tape Marketing.


Trade Show and Convention Display Ideas

Posted on: July 21st, 2015 by admin No Comments

The convention booths that attendees are going to remember the most are the ones that have trade show games and activities that will keep them engaged while also informing them of what your company does. As important as trade show displays are at gaining your audience’s attention, it is the activities and booth staff that will turn their attention into a possible client. Here are some trade show ideas to take into consideration as you and your employees prepare for the upcoming event.

Choosing the Right StaffTrade Show Display Ideas

As you are deciding who will be in charge of your trade show booths, take a look at the itinerary of the event to find out what times there will be the most traffic on the trade show floor and what times will be the slowest. Your staffers with the highest energy, most upbeat attitude, and outgoing personalities should be in your display system during the busiest moments. Most conventions take place for over 10 hours a day, so it is a little unreasonable to expect them to stay upbeat if they don’t get the much-needed break they deserve. Having other employees manage your booth during the slow times, which is usually at the beginning and ending of the event, will allow for your high energy employees to stay on their game and represent your company well when they are on the trade show floor.

 Trade Show and Convention Display Ideas

The first thing attendees will notice is the look of your trade show displays and they will quickly decide whether or not it is worth stopping by. Many exhibitors assume that the more information they squeeze into their graphics, the more they will reach their targeted audience. I like to think of trade show graphics like billboards along the highway – they are simple with only one or two photos and a couple short sentences that let’s their target audience know who they are and what they do, and bold colors. You only have between 3 and 5 seconds to appeal to attendees, so keep it simple and they will come to you. Effective portable displays do not have to be expensive; whether you have banner stands, pop up displays, or truss systems, well-designed graphics is what will help them decide if they are or aren’t interested.

Trade Show Promotional Ideas

Giveaway and promotional items will definitely draw in a crowd at the event, but there are a couple questions you need to ask yourself before deciding what items your will be handing out:

  1. What’s my budget?
  2. Who’s my target audience?

First things first, having a specific budget in mind will make it much easier to make this big decision. Know what the total amount is that you want to spend as well the size of the event to decide how much to spend per item. For example, if you are going to a massive trade show like CES, there will be thousands of attendees so you will need to order more promotional items than if you were going to a convention that only had a few hundred attendees.

Second, your giveaways should be something that would appeal to your target audience as well as being related to your business. For example, if you were a painting company and wanted to attract more families, you may want to hand out paintbrushes with your company’s logo and name on it.

To save you money on expensive trade show promotional items, consider having two separate items: a large quantity of inexpensive items that you can hand out to everyone who stops by your booth and a few expensive items you can give to leads who are very interested in doing business with you. This way everyone will walk away with something to remember your trade show exhibit by, but the potential new clients will leave with a gift that will keep you in the front of their minds when they are ready to buy.


About the Author: Kristin Hovde is the Marketing Manager for Smash Hit Displays. We sell hundreds of portable displays to fit every style and budget, including banner stands, pop up displays, and custom displays.

3 Trade Show Display And Convention Booth Tips

Posted on: December 17th, 2008 by admin No Comments

For several weeks, we’ve been talking about deploying effective trade show marketing tactics, properly training booth staff, and implementing follow-up systems.

There’s another area which requires a keen eye and a savvy marketing approach: booth displays. The display you use can play a key role in attracting the attention you need from your target audience.

There are many types from which to choose and each can deliver a unique set of advantages given your budget, space availability, and objectives for the event.

In today’s post, I’ll provide 4 trade show display and convention booth tips that will help you select the design that best suits your goals.

#1 – Know Your Space Limitations

Not all types of displays work well within small spaces. In fact, the flexibility of larger systems, such as truss displays, are best leveraged over wider areas. If you’ve reserved a small area measuring 10′ x 10′ or less, you should consider using a pop-up solution. They’re convenient and affordable, but can also deliver your message and logo with memorable impact. Once you’ve reserved your area, communicate the dimensions to your designer.

#2 – Simplicity Sells

Keep your message simple. This is one of the most important convention booth tips I can give you. A lot of exhibitors I’ve observed over the years try to communicate too much in their trade show displays. Predictably, their message gets lost in the noise. Your displays should include your logo and 1 or 2 graphics that attract attention. Then, use bullet points sparingly to communicate the most powerful benefits of your product.

#3 – Be Careful When Transferring Collateral Pieces

You may be tempted to cut corners by using the graphics and content from existing collateral pieces. It can be done, but you need to approach it carefully. For example, a graphic that looks perfect on your brochures and mailers may transfer poorly to a large display. In the same way, the content you’re using within your collateral pieces may be too verbose or complicated to attract the fleeting attention of attendees.

Convention Booth Tips For Trade Show Success

As I’ve mentioned in past posts, your success at trade shows is the result of several factors that must work together seamlessly. Your pre-show marketing tactics should build expectation in your customer base. Your trade show attractions should draw attendees to your booth. Your giveaways should support your lead-qualifying efforts. And your follow-up system should take advantage of those leads after the show. But, if you deploy the wrong type of display with the wrong message, you can easily sabotage your efforts.

Use the 3 graphic and convention booth tips that I’ve provided above to deliver your message with the greatest impact possible to your target audience.

About the author:

Jonathan Edelman provides helpful advice about trade show strategies. With years of experience in the trenches, he is an expert on booth displays, follow up techniques, and using trade show marketing strategies to boost revenue.


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