Posts Tagged ‘trade show display’

Trade Show Displays & Design

Posted on: August 5th, 2015 by admin No Comments

Trade show displays act as a billboard advertising your services, products, or company at expos. Most attendees will only stop at booths that will attract their attention in less than three seconds as they walk past. One wrong design move could mean a loss of traffic and lead generation for you. Here are the top design tips you should be using for maximum results.

Have an Open Layouttrade-show-marketing-displays

It does not matter if you are using a small or massive booth, having an open layout will make it appear much larger and more inviting to potential customers. Keep the center of the booth clear of any debris that could be blocking traffic, such as products or tables. If you do need to put products on display, consider using shelves to keep your booth free from clutter or placing tables on the outer edges of your booth space

Emphasize Your Brand

If attendees have to walk up to your booth and ask who you are, then some changes need to be made. Strategically place your brand throughout the booth to be easily seen by attendees who are both walking down the trade show aisles and who are walking through your booth. The more your logo and company name is placed throughout the booth, the more it will be remembered by possible new clients.  

Graphics Should be Professional

Unless you have graphic experience, do not decide to try out Photoshop when trying to design your trade show display graphics. Amateur-looking graphics can actually hurt your results and give attendees the impression that you are a less-than-professional company. If you do not have a graphics department at your company, some trade show display vendors can create graphics for you.

Incorporate Contact and Social Media Information

Let your audience know exactly how they can connect with you outside of the trade show by including your social media pages, phone numbers, locations, and any further information they may find helpful. QR codes can also be added throughout the booth that will take attendees to a website page with this information. Literature, presentations, or videos should also include this information.  

The face-to-face interactions found at trade shows can help build your professional network, boost brand awareness, demonstration and launch new products, and capture leads. With these tips, you will get excellent results at your trade show exhibit.

About the Author:

Kristin Hovde is the Website Manager for Smash Hit Displays, an online company that sells trade show displays and accessories. She has written business, marketing, and trade show articles for many other websites, including, TSNN, Social Media Today, and Duct Tape Marketing.


How To Create Buzz At Your Next Trade Show

Posted on: March 10th, 2015 by admin No Comments


Put A Little Vegas In Your Next Trade Show

Why do people go to trade shows? With plenty of consumer information readily available on the Internet, they can get much of the information they need by simply surfing on their tablet, laptop, or phone. Trade show exhibitors must offer something more to engage people that they cannot get from behind a screen. When deciding to participate in a trade show, exhibitors must ask themselves two vital questions: What are consumers looking for? And how are you going to deliver?

Trade Shows Must Exceed The Normal Customer Experience

No show does customer engagement better than the Consumer Electronics Show (CES), held every January in Las Vegas. The 2015 show included nearly 3,700 exhibits and attracted over 170,000 visitors who saw the newest phones, wearable technology, appliances, robots, and even a driverless car. In the vast, high-tech sea of exhibitors, not every booth was able to stay afloat. The most successful exhibitors were those that incorporated an array of techniques aimed at mesmerizing viewers, leaving an impression that far outlived the show itself.

How To Create A Buzz With Interactive Displays And Tradeshow Attractions

While many strategies were used to enthrall visitors, the most favorable incorporated the following:

  • Interactivity. Users can read about new cell phones, smart watches, interactive tablets with pen and touch displays, and video games on CNET, but CES is set up so visitors can see them up close and even try them. The hope is that the hands-on approach, in which consumers see and test products like the new Ultra HD 4K TVs with Quantum Dots, they are more likely to develop a liking for the product, ultimately leading to a purchase.
  • Larger-than-life displays. When it comes to capturing consumer attention, bigger is always better! To promote their home automation system, SmartThings constructed a four room smart home. As visitors could walked through, they could scan QR codes to trigger animated videos that explain the technology in use in each room.
  • Celebrities. Many companies at the show used celebrities to pitch their products. The current year’s show included an array of spokespersons and brand ambassadors, including Nick Cannon, Dr. Phil McGraw, Ryan Seacrest, and the rapper 50 Cent to engage visitors. These celebrities result in a large number of wholesale orders at the show and create a buzz around the product that will hopefully result in consumer sales. Post show advertising spots include the celebrity in an attempt to capitalize on the success of the show.
  • Visitor amenities. Walking a large tradeshow can be tiring for attendees. Not to mention the abundance of visual and auditory stimulation can get in the way of networking opportunities. Many companies supported visitor lounges. In the CES Social Media Lounge, there were plenty of opportunities to grab a coffee, charge your phone, rest your legs, and have conversations with important people in the industry, a group of colleagues or customers. Some companies, such as Skype, had their own lounge within the larger one where you could relax and connect.
  • More visitor engagement. In true Vegas spirit, the CES show offered many flashy games to attract crowds of interested attendees. Raffles, prize wheels, cash cubes, video games, and prize vaults with tie-ins to company products decked the aisles. Not every company in the show had a product launch or a major announcement at the show, so using tradeshow attractions allowed any company to engage attendees.

What Happened In Vegas Shouldn’t Stay In Vegas

Few shows attract the crowds of CES, but attendees at any show are eager for information. They also want and expect engaging technology and exciting attractions to make it worth attending the show live. To leave a lasting impression and achieve maximum ROI, be sure to incorporate the right mix of interactive displays, provide services and amenities to visitors, and incorporate attention-grabbers that might include colorful displays, celebrity spokespersons, and show attractions.

About the Author
Jon Edelman provides exciting trade show marketing ideas, including advice about prize wheels, customizable scratch-off cards, money blowing machines, and other exciting trade show attractions. With years of experience in the trenches, he is an expert on booth displays, lead generation techniques, and networking with trade show vendors. Helping to build a referral-generating system, his ideas continuously lead to a boost in sales and revenue.

5 Lesser Known Tradeshow Mistakes

Posted on: February 11th, 2015 by admin No Comments



If you have ever planned or worked a tradeshow for your company, you know that they require a lot of careful planning if you want to come home with a success under your belt. Most marketers know of the big mistakes, like failing to promote your presence at an upcoming booth, or worse, investing too much of your budget in a show that is not targeting the proper audience. However, there are several other components of successful tradeshow planning and execution that are often overlooked.

Here are five of the lesser known tradeshow mistakes and how to avoid them.


1. Forgetting That Size Really Does Matter

When participating in any tradeshow or convention, it is important to know your show, your audience, and your competitors. If the show is crowded or you have a small display, your booth can look overcrowded. On the other hand, if your booth is too big, it can be perceived as having a lack of visitors, causing passersby to avoid it. Lastly, if you pick a booth size smaller than your competitors, you may appear to be the underdog.

The best approach is to own a scalable display that can be adjusted depending on the show and crowd. Some companies find that renting or leasing a booth for a year is an excellent way to educate themselves about the right size and type of booth to buy and to plan the ideal layout to capture the attention of potential customers.

2. Selecting Promotional Products For The Sake Of Having Something To Give Away

While anything that you offer to a visitor that has your company name on it has the potential to increase brand awareness, you must always consider the popularity and functionality of the item. Promotional Products that will most benefit your sales endeavors are those that are useful items related to your industry.

When you select promotional items, take your time. You should have a goal, as well as a budget in mind. Also, consider having multiple levels of giveaways. At a pharmaceutical show, for example, you might want to give all visitors a pedometer, a freezable chill bag that looks like an IV bag, or stress ball. For your current customers and hot prospects, you might choose a more expensive first aid kit or high-end sports bottle.

3. Not Springing For Nightly Cleaning

To cut costs, you may decide to forgo professional cleaning services, thinking your sales staff will have plenty of time to straighten up at each day’s end. However, signing up for professional services will ensure that your booth is always free of clutter and has clean carpeting and a sanitized counter. Your booth is a reflection of your business so you must always present a pristine exhibit space for your visitors, ideally without adding more items to your own to-do list. A clean booth will represent your company much more effectively than one with tacky counters and an overflowing trash bin.

While someone else may be doing the dirty work, it is still important that your team spruces up a bit by wiping down any technology or tradeshow games, as well as restocking collateral and any other items accessible to attendees.

4. Overdoing Your Social Time

Your booth is a great site for networking with customers and colleagues, but you should keep it businesslike, as other visitors may not want to interrupt a perceived private party. In the evenings between show days, you and your staff, along with customers, may go out to enjoy the evening at a restaurant, sporting event, or club. While a social break is well deserved, you do not want your group to be mistaken for a frat party. Remember that your company is always on display. A successful sales staff is one that keeps the socializing professional, even after hours.

It is important to use your down time effectively. An hour before the show, quarterback the pre-show staff meeting.  Be highly detailed by reviewing key messages and talking points. Remember to always set realistic goals for the day.  After the show, spend 10 minutes debriefing.  Distribute hot leads and discuss practices that worked well during the day. This will allow you to identify necessary adjustments for the next day.

5. Failing To Pack Or Unpack In An Orderly Fashion

Many exhibitors make the mistake of hastily throwing show materials into their cases before or after a show. The result? Broken or damaged booth parts or forgotten items that will cost you time and money to replace or buy onsite. Worse, a hasty packing job for the trip home could result in lost leads or important notes. A better method is to have a trade show packing list to guide your packing and unpacking.

For better planning and more successful shows, avoid these common but lesser-known mistakes.

About the Author
Jon Edelman provides exciting trade show marketing ideas, including advice about prize wheels, customizable scratch-off cards, money blowing machines, and other exciting trade show attractions. With years of experience in the trenches, he is an expert on booth displays, lead generation techniques, and networking with trade show vendors. Helping to build a referral-generating system, his ideas continuously lead to a boost in sales and revenue.

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