Posts Tagged ‘trade show demonstration’

Better Trade Show Demonstrations

Posted on: November 11th, 2015 by admin No Comments

As we discuss often, every second counts when exhibiting at a trade show. It all boils down to one thing: Better trade show demonstrations. The method you use to demonstrate your product at a trade show has a significant impact on the success of your exhibit. Customers love to be educated. You have a much better chance of closing the sale if your customer feels educated on your product. Featuring a product specialist at your trade show booth with a great attitude, sparkling smile and some old fashioned carisma is always a great start. Here are some other great tips to a stellar product demo:


Utilize the five senses of your customers, this creates an emotional connection to the product.  Does your product move? Does it light up? Does it have sounds? Can people interact with your product? If so, make it do so! It’s imperative to check with the trade show producers to ensure your booth will be fitted with necessary utilities such as electricity; in the event that your product requires charging or an electrical outlet to function. Do you have multiple products? Be sure to have multiple sales representatives actively showing each product at the booth. Look how quickly you can create buzz!

If you’ve ever been to a trade show, you know there is a lot to see. Combine all of this stimulation with the short attention span of humans, you may only have a few minutes (probably just a few seconds) to complete the demonstration process. Before the show, brainstorm with your team and create a 30-60 second script for each product. Use the F.A.B.C.E. product demonstration method to convey important information during your customer interaction:


F: Feature of the product.

A: Advantage of the feature.

B: Benefit of the advantage

C: Custom reason the product is great for the customer

E: Emotional statement about why you love the product.

“This is our newest theft deterrent carry on luggage piece. We designed it with a new fingerprint scanner.   This extra layer of security will keep your contents safer than ever before. The new model comes in three different colors to fit your personality! I love this newest addition to our luggage line because it’s modern looking and features the latest security technology.”

About the author: William Hall is a seasoned business coach specializing in branding, social media and promotional events. William has spent his career teaching businesses of all sizes how to stand out in the crowd while using marketing dollars most effectively. His clients are continuously thankful for his out-of-the-box ideas that lead to increased revenue, more clicks and a bigger online presence.

How To Conduct Winning Trade Show Product Demonstrations

Posted on: June 12th, 2008 by admin No Comments

Product demonstrations can have a significant impact on the level of success you achieve at trade shows. If you can arrange to have Tom Hanks mincing vegetables with your wonder knife you just might attract a crowd. Since that’s probably not going to happen, we have included some tips that can help ensure you have a winning product demonstration.

If your product has moving parts – make them move! By having several people in the booth demonstrating the motions of your product you will attract more attention. If appropriate, add some humor or say things to attract attention.”This was the last item Leonardo De Vinci created.” “Our product is considered to be a must have item for the space shuttle.” Get a little loud and have some fun.

Quick Product Demonstration

People have a short attention span, so try to wrap up the demonstration after about five minutes go by. A short demonstration helps to entice them into wanting more information. Before people leave, try your best, with out being pushy to get the attendees to handle your product.

If you have a superior product, you might want your assistant to quickly demonstrate a competitor’s inferior item and then immediately perform a demonstration with your top-quality item.

Product Demonstration -The Benefits

When showcasing the product, stress the benefits attendees can achieve by purchasing your item. Learning about benefits is typically more compelling than learning just about the features.

During the product demonstration, tell a few quick stories regarding actual customers and the benefits they received from your merchandise. Unique stories work the best.

Make sure the audience you have attracted is rewarded for spending their time watching your trade show product demonstration. Offer them a discount or perhaps a two for one deal. Provide them a giveaway item that is associated with your product.

If you want to be successful, be creative and don’t be shy with your trade show product demonstrations.

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