Posts Tagged ‘trade show booth ideas’

Three Ways to Maximize Your Trade Show Investment

Posted on: November 29th, 2016 by admin No Comments

A trade show is an investment in your company, and you should take the time to treat it as such. It may seem simple, but it takes time to develop measurable goals for the show. Here are three trade show strategies to help you market your company and maximize your return on investment.

Plan Ahead 

  • Determine Your focus: Will you be launching a new product? Promoti31943028 - trade show meaning world fair and exportng brand awareness? Building a fresh leads list?  Each of these goals require a unique approach.
  • Research the Show and Its Attendees: Is this the proper venue for what you are trying to achieve? Will this be the right show for you to push retail sales or build business relationships? How many of your direct competitors will also have booths? How will you stand out from them?
  • Be Memorable: Interest creates interest! Capture attention by renting a Cash Cube Money Blowing Machine or Bingo Blower. Renting or purchasing a trade show attraction is just a phone call away! How about some useful custom promotional items? Consider options like custom USB drives, household tools or sports items.

Promote Before and After The Show

  • Social Media: Once you plan the details your event, get the word out well in advance. People will be excited to visit your booth for the chance to spin the Prize Wheel or play a custom Scratch Card.
  • Trade Show Publications: Each show will offer several ways for companies to participate in their printed material.  Print a voucher for an extra turn on a Plinko Board to attract people to stop by your booth. Do a half or full-page color advertisement listing all of the attractions at your booth to ensure guarantee that your booth has a crowd of people waiting to try their hand at attractions like the Prize Safe!
  • Leads, Leads, Leads!: Maximize your social media efforts by collecting relevant information as part of the effort. These generated leads can be turned into appointments booked at the show. Don’t stop there – follow up with leads after the show and offer company consolation prizes for being a valued part of your audience.

Be Ready

  • Staff Accordingly: Whether you are looking for new clients, retail customers or to develop relationships with existing clients, make sure you bring your company’s best! Ensure your staff is aware of your goal for the show so that they can help you achieve it. Assign each booth attendant an area of focus and direct attendees accordingly to keep the booth running smoothly during peak times.
  • Too Much is Better Than Not Enough: Make sure you have enough staff coverage – if traffic is slow any extra employees can be sent home. It’s better to have too many promotional products to giveaway than not enough.

There are so many ways to make yourself memorable. It’s worth the effort to plan in advance and maximize the benefit for your trade show investment!!

Better Ways To Engage Visitors At Your Trade Show Booth

Posted on: August 3rd, 2015 by admin No Comments

Better Ways To Engage Visitors At Your Trade Show Booth

If you’re a veteran marketer and trade show exhibitor, you may struggle to come up with new marketing, giveaway and tradeshow attraction ideas for each show. While these aspects are all key to attracting people to your booth and entertaining them, what you do with the time when you actually have someone in the booth is far more important.

Having a good engagement and prospecting strategy in place is critical to quickly vetting each booth visitor.

Using Trade Show Gifts As Relationship Builders29585613_s

When you give a trade show giveaway to a visitor, you have to stay focused. Your task is not to be a goodie dispenser, but to be an emissary for your company. The gifts should be part of your strategy as you engage potential clients.

Whether you choose to liberally pass out giveaways to every passerby, or whether you require some level of personal contact is up to you. But most marketers have adapted a multi-tier giveaway system so that everyone gets something small, and true prospects get something more valuable.

Quick Tips To Engage Visitors

The trouble booth staff often runs into is how to take a prospecting conversation from end to end, and how to more effectively engage visitors to get as much value out of the interaction as possible. Here are some quick tips you can implement immediately at your next show.

Data Collection. This is the most basic form of engagement at a trade show. The best advice here is to invest in technology. Even collecting business cards is considered a dated practice; asking a visitor to manually fill out a form shows a lack of respect for visitors’ time. Instead, use a handheld scanner to scan business cards or show badges, tablets or touch screens to capture data or instantly connect with new prospects on social media, or even smart phone apps created specifically for data collection.


Engage in a Conversation. While there are many techniques to build a rapport with visitors, starting a simple conversation is a priority. You might ask relevant question such as:

  • Are they currently a customer?
  • Do they buy similar products from another vendor at this time?
  • Have they ever heard of your company or used your product?
  • Do they have any concerns with their current vendor that might make them open to working with a new one?
  • Are they interested in a demonstration or in learning more about your product?

You may conclude after the first 2-3 questions that they are definitely not a prospect for what you have to offer, or you may mutually agree to contact them after the show for further discussions.

Ask for Referrals or Introductions. If the conversation is going well, don’t hesitate to ask for referrals to contacts and other companies, or even to contacts within their own company that may have a use for your product.

Share the Love on Social Media. Some marketers offer incentives by asking visitors to take a picture in front of the company booth and share it on their social media networks in exchange for a more valuable giveaway. While you can’t expect someone to go to this trouble for a stress ball, they might be more agreeable for a nice tablet stylus or a credit card pouch for smart phones.


About the author: William Hall is a seasoned business coach specializing in branding, social media and promotional events. William has spent his career teaching businesses of all sizes how to stand out in the crowd while using marketing dollars most effectively. His clients are continuously thankful for his out-of-the-box ideas that lead to increased revenue, more clicks and a bigger online presence.

What Makes A Good Trade Show Giveaway?

Posted on: August 3rd, 2015 by admin No Comments

What Makes A Good Trade Show Giveaway?

Most traditional marketers know that offering giveaways is a part of trade show culture, even though it is hard to measure the ROI. You realize that the value of giveaways cannot be measured in the dollars and cents, yet they have an important role to play getting people into your booth, getting them to talk about their needs, and building your brand so that people remember you after the show.

Simply put, tradeshow giveaways are a critical aspect of prospecting and something you should not take lightly.14381978_s

But year after year, the million dollar question is, “what makes a good trade show giveaway?”

What Trade Show Giveaways Best Suit Your Purpose?

 With thousands of options available at every conceivable price point, how do you select the right one? No matter what you choose, your giveaway must meet three specific criteria to be perceived as valuable and useful by visitors:


  • It should be branded. The importance of customization cannot be stressed enough. Opting not to spring for the imprinted logo, or even choosing a product with a poor imprint location, means that no matter how amazing or useful your giveaway is, no one will ever remember you.


  • It should be cost-effective. Having good quality giveaways is important for prospecting, but stocking up on ample giveaways for the masses should not break the bank. It’s a delicate balance, and something you should give careful consideration to as you’re planning your trade show giveaways.


  • It should be distinctive. Yes, you may want to have THE giveaway of the show – the one that everyone’s talking about. But the truth is, as long as it is relevant to your industry and most importantly, perceived as valuable and useful to visitors, it will still make the desired impact. Items like pens, key chains, and flash drives – while very popular – can still be crowd favorites when done tastefully.


Pinpointing The Best Gifts

 What type of giveaways can set the stage for people to do business with your company?


  • The tried-and-true. While pens and key chains are often the entry-level giveaways at shows, they can still make an impact. When personalized, they can meet your objective of affordability; but, to make them something that attendees take home and use requires choosing a unique style, paying a few cents more for higher quality, or choosing 4-color imprint over black or white.


  • The appreciated show accessory. Trade show visitors away from home appreciate tote bags and small sundries such as reusable water bottles, lip balms, hand sanitizers, and touchscreen cleaning cloths – these types of items can be custom-printed and have lasting promotional value far beyond the show.


  • The ever-welcome consumable. Bottled water or soft drinks, candy, snacks, and breath mints are a welcome sight to tired show goers. Any of these items address an immediate need that visitors have, while running the risk that brand identity will not outlast the item. Consider them a true giveaway and not a marketing tool.


  • The trendsetting choice. Wine, USB car chargers, and Card Ninja holders for credit cards that fit on the back of your phone are appealing and useful to the modern show goer, although a bit more expensive than some traditional giveaways. One consideration: while distributing alcoholic beverages has its liability issues, upping the ante on your giveaway could instantly put you ahead of the competition.


  • The novelty selection. Stress balls, toys, balloons, and games can be a fun and colorful trade show giveaway, but many of these items have a short shelf life. While these are a perfectly acceptable giveaway for the masses, it’s not generally recommended that they be your only gift. Consider novelty giveaways as a lower tier in your multi-level trade show promotion strategy.


Any of these giveaways can meet the criteria of brandability, cost-effectiveness, and distinctiveness. Selecting the right combination of trade show giveaways can increase foot traffic and interest, identify prospects, and set the stage for future sales.


About the author: William Hall is a seasoned business coach specializing in branding, social media and promotional events. William has spent his career teaching businesses of all sizes how to stand out in the crowd while using marketing dollars most effectively. His clients are continuously thankful for his out-of-the-box ideas that lead to increased revenue, more clicks and a bigger online presence.

4 Trade Show Ideas For Selling At Your Booth

Posted on: October 30th, 2012 by admin No Comments

4 Trade Show Ideas For Selling At Your Booth Most companies today have websites, marketing brochures, and even direct mail packages that communicate the benefits of buying their products. These are proven channels for disseminating information that can lead to sales.

Trade shows are a completely unique selling opportunity. Not only is the interaction between the exhibitor and attendee face to face, but the event attracts a greater portion of targeted prospects and leads.

However, the challenge of selling on the trade show floor continues to elude new and experienced exhibitors. Today, I’ll give you 4 trade show ideas that you and your booth staff can use to sell to your exhibit visitors.

#1 – Approach, Engage, Qualify

A lot of exhibitors seem tentative when approaching people who visit their booths; it’s as if they’re afraid to bother them. But, attendees who come to your booth can always benefit from speaking with someone – either you or one of your employees – who can help them solve their problems. When people visit your booth, approach them immediately in a non-intimidating manner. Engage in a moment of friendly conversation so they’ll feel comfortable speaking with you. Then, subtly begin asking qualifying questions to uncover the problems that your products can help them resolve.

#2 – Leave Bully Sales Tactics At Home

Attendees don’t come to trade shows to hear off-putting sales pitches. More often than not, they’re looking for companies with whom they can partner to make their own processes more efficient, profitable, or reliable. If you use hard sale tactics on your booth visitors, you’ll give them the impression that you’re not thinking of their best interests. Nobody likes to be bullied into buying something. If you hard sell trade show attendees, they’ll be less likely to consider doing business with you in the future.

#3 – Be Willing To Disqualify

As important as qualifying leads is to your long-term sales success, being willing to disqualify prospects is just as valuable. This is one of the most important trade show ideas for selling to your visitors. Your time, and that of your booth employees, is limited. That means you must focus what little time you have on those visitors who are most likely to lead to future sales.

You and your staff should follow a predefined qualifying process with specific questions. When it becomes clear that a visitor is not a targeted prospect and is unlikely to lead to future business, politely disengage from the conversation. Invite them to continue looking through your exhibit and literature, but communicate that you need to help others.

#4 – Plant The Seed For Following Up

After you’ve qualified a lead and obtained their contact information, try to get their permission to get in touch after the trade show. Ideas for attracting trade show visitors, no matter how powerful, are limited by your willingness to follow up after the event. Some exhibitors don’t ask for their leads’ permission to contact them. But, doing so can cement the relationship you’ve established at your exhibit and prepare your leads to anticipate your call. It can be as simple as letting your visitors know that you’ll send them detailed product information in the mail.

Trade Show Ideas For Sales Success

Your success at trade shows will be largely defined by your sales efforts on the floor. It’s not enough to simple show up at the event, build your exhibit, and hope that visitors approach you and your staff to qualify themselves. You need to approach each person who comes to your booth without seeming intimidating. Initiate a conversation that makes your visitor feel comfortable. Ask about their needs and problems on the way to qualifying them as leads.

If it becomes clear that you won’t be able to help them, disengage. Otherwise, obtain their contact information and ask permission to get in touch after the event. These trade show ideas for selling to your booth visitors can pave the way for long-term sales success.

About the author:

Jonathan Edelman provides helpful advice about trade show strategies. With years of experience in the trenches, he is an expert on booth displays, follow up techniques, and using trade show marketing strategies to boost revenue.


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