Posts Tagged ‘trade show attendees’

Three Ways to Maximize Your Trade Show Investment

Posted on: November 29th, 2016 by admin No Comments

A trade show is an investment in your company, and you should take the time to treat it as such. It may seem simple, but it takes time to develop measurable goals for the show. Here are three trade show strategies to help you market your company and maximize your return on investment.

Plan Ahead 

  • Determine Your focus: Will you be launching a new product? Promoti31943028 - trade show meaning world fair and exportng brand awareness? Building a fresh leads list?  Each of these goals require a unique approach.
  • Research the Show and Its Attendees: Is this the proper venue for what you are trying to achieve? Will this be the right show for you to push retail sales or build business relationships? How many of your direct competitors will also have booths? How will you stand out from them?
  • Be Memorable: Interest creates interest! Capture attention by renting a Cash Cube Money Blowing Machine or Bingo Blower. Renting or purchasing a trade show attraction is just a phone call away! How about some useful custom promotional items? Consider options like custom USB drives, household tools or sports items.

Promote Before and After The Show

  • Social Media: Once you plan the details your event, get the word out well in advance. People will be excited to visit your booth for the chance to spin the Prize Wheel or play a custom Scratch Card.
  • Trade Show Publications: Each show will offer several ways for companies to participate in their printed material.  Print a voucher for an extra turn on a Plinko Board to attract people to stop by your booth. Do a half or full-page color advertisement listing all of the attractions at your booth to ensure guarantee that your booth has a crowd of people waiting to try their hand at attractions like the Prize Safe!
  • Leads, Leads, Leads!: Maximize your social media efforts by collecting relevant information as part of the effort. These generated leads can be turned into appointments booked at the show. Don’t stop there – follow up with leads after the show and offer company consolation prizes for being a valued part of your audience.

Be Ready

  • Staff Accordingly: Whether you are looking for new clients, retail customers or to develop relationships with existing clients, make sure you bring your company’s best! Ensure your staff is aware of your goal for the show so that they can help you achieve it. Assign each booth attendant an area of focus and direct attendees accordingly to keep the booth running smoothly during peak times.
  • Too Much is Better Than Not Enough: Make sure you have enough staff coverage – if traffic is slow any extra employees can be sent home. It’s better to have too many promotional products to giveaway than not enough.

There are so many ways to make yourself memorable. It’s worth the effort to plan in advance and maximize the benefit for your trade show investment!!

Choosing the Best Trade Show

Posted on: November 4th, 2015 by admin No Comments

Participating in a trade show can help you achieve many goals at once. Building your brand awareness, generate sales, generate leads, launch a new product, investigate your competition, gain media exposure and open new relationship channels are just a handful of the possibilities. You can learn more about your industry, your competitors and your customers in just a few days at a trade show than you can in months or even years of just researching!

With so many trade shows happening all over the country on any given day, how do you evaluate a shows potential in reaching a ROI?

There are two main types of shows:


  1. Consumer Shows: This is the type of show where you will want to make sales. Like a pop-up flea market, consumer shows are marketed to product consumers who are often seeking special pricing or promotions. If you are looking to reach consumers directly and are willing to discount your products to compete with other booths, this is the show for you.

  1. Trade Only Shows: Typically attended by buyers, planners, media etc., Trade Only shows are geared towards featuring your brand to a captured audience of others in your industry. Trade only shows are networking events that allow you to present your brand amongst your competition, a great way to show your industry how you stand out.

Here are some ideas to help you decide which type of trade show is right for you:

  1. Know who the audience will be: Most trade show producers can provide you with metrics and reports on previous years that contain everything from audience count to the contact information of each company’s trade show coordinators. You will also want to know what the producers of the show are doing to advertise the trade show. How far in advance do they advertise? What media outlets does the trade show use?

  1. Know the history of the show: How many years has the show been active? How many cities does the show produce annually? Who has exhibited there before? What events or speakers has the show featured in the past?

  1. Know what perks are offered: Does the show offer specialized or private seminars? How can your brand participate in such events? Does the trade show offer intimate networking events? Are there any post-show activities for representatives to mingle? Do not be afraid to ask the show producers for anything you can think of to make your exhibition experience better!

  1. Know who will be exhibiting: How many of your competitors will be showing? Did any of the company’s from last year decline participation this year?

Trade shows have many potential pitfalls for first timers. Don’t rush into the decision, be strategic. Know exactly what it will cost to participate and leave a cushion in your budget for last minute hurdles.


About the author: William Hall is a seasoned business coach specializing in branding, social media and promotional events. William has spent his career teaching businesses of all sizes how to stand out in the crowd while using marketing dollars most effectively. His clients are continuously thankful for his out-of-the-box ideas that lead to increased revenue, more clicks and a bigger online presence.

Marketing Success Tips From

Posted on: June 12th, 2012 by admin 1 Comment

Understanding the secrets to trade show success is one of the most important things you can do to make the most of your tradeshow marketing budget. But where do you learn the secrets and tips that can save you thousands of dollars and win you high-quality leads too? The first thing to do is identify learning resources, and then take advantage of them. At we have plenty of resources to get you started on the path to trade show marketing success.

The Importance Of Trade Show Marketing

The fundamental concepts behind tradeshow marketing are not much different than any other type of marketing: connect with your customers and get them to invest in your product or service.

The trouble with trade show marketing is that because the events are so large scale and visible, require so much investment of time and money and occur rather infrequently, there’s a lot riding on the success of your trade show participation. It’s easy to point the finger at a trade show as a waste of precious marketing dollars, but in reality, trade shows can be some of the most profitable marketing methods available to you.

Think about what a trade show gives you that not many other marketing efforts can: the chance to connect with hundreds, if not thousands, of potential new clients face-to-face. Trade shows are marketing gold mines if done correctly.

Trade shows give you the chance to:

  • Connect with potential customers directly. As great as the internet and phones are for information-gathering or initiating conversations, a personal connection between your booth staff and new customers can turn a “maybe” sale into a “yes, definitely” sale.
  • Showcase your products in real life. There’s something to be said for seeing and touching a product in person. Computers and brochures just can’t do that.
  • Provide instant Q & A sessions. Trade shows give you the chance to engage customers in real, live conversations. No texting, no email, no phone tag. Face-to-face questions and answers about your business, services, or products.
  • Meet with a highly targeted market. Trade shows give you access to a very specific group of people who are in the market for your services or products. This is why identifying your target market and the appropriate trade shows at which to exhibit is so important.

Trade Show Marketing Resources

Very few of the clients we work with are dedicated trade show marketers. Most of them wear many hats and putting together an effective trade show marketing plan or display is just one of them. If this sounds like you, you’re probably wondering where to start or how to improve the ROI on your trade show participation.

You’ll find everything you need to develop intriguing, informative, cost-effective and successful trade show displays right here at Discover tips and advice on developing a realistic budget, purchasing the perfect display for your needs, creating appropriate and effective messaging and connecting with your target audience.

Some of the many helpful resources you’ll find on include:

  • A wide selection of books
  • And MUCH more!

Take some time to explore You’ll find plenty of useful information to help you create your strongest trade show presence yet!

About the author

Jonathan Edelman is a trade show marketing consultant with more than a decade of experience in the trade show and conference marketing arena. Jonathan is the founder of Promotion Store, an online ad specialties store offering more than 750,000 imprintable tradeshow giveaway items. Edelman is also the founder of the premier trade show vendors directory Trade Show

Trade Show Exhibits What Trade Show Attendees REALLY Want

Posted on: February 14th, 2012 by admin 3 Comments
Trade Show Exhibits: What Trade Show Attendees REALLY Want
Trade Show Exhibits: What Trade Show Attendees REALLY WantTrade show exhibits can be useful tools to increase brand and product awareness, and to build a new client base. To stand out from the hundreds of other trade show exhibits and to maximize the return on investment, it is vital that your marketing delivers what trade show attendees really want.There are a few commonalities in all trade shows that help in determining the key differentiators that drive people to an exhibit. When developing a trade show exhibit marketing plan, companies often forget to put themselves in the attendee’s shoes and implement activities that will work for the exhibitor, not the attendee. Remember, trade shows are big, noisy and tiring – gaining attention is not as easy as it seems.Succinct Information The sheer magnitude of trade show exhibits can lead to information overload for the trade show attendee. When a company has mere milliseconds to get their point across, creating information that is succinct, visually enticing, and gets straight to the point can mean the difference between being read and being thrown in the trash.

Having your information read by an attendee will increase the favorable reaction to a post-show follow up and can even increase the conversion rate from prospect to client.

Giveaways and Prizes

Everybody loves something for nothing! A giveaway is a great way to attract attention to your trade show exhibit. A well received giveaway, which entices an attendee to find out more about a company, is often simple yet thoughtful – a strong sturdy branded bag to carry all the information collected, a portable fan to cool them down whilst walking round, a small toy that they can give to their child.

Branding giveaway items is essential. Not only does branding a giveaway item help to reinforce your brand in the mind of the recipient, it often acts as free advertising and brand exposure to others when the item is displayed or used.

1000s of Custom Logo Imprinted Trade Show Giveaways at Discount Prices! Promotion Store.comPrizes are another good way to draw a crowd. A prize offering creates excitement around a trade show exhibit by adding elements of entertainment and suspense. The chance to win a prize will not only draw an attendee to a stand, it will often ensure that they return to the trade show exhibit at the time of the prize draw.

What this means is that prizes allow for multiple communication points with the attendee – before, during, and after a show. Within the multiple communications, brand and product sell messages can be included. For example, an email blast announcing the prize at the trade show exhibit beforehand can incorporate information about the product or service being showcased at the show.

Food and Drinks

Walking around to numerous trade show exhibits can work up an appetite. Providing a complimentary food or drink giveaway, such as pretzels or soda, can be a welcome gift to a famished attendee. The act of giving creates goodwill – recipients will be more receptive to the company’s message, and it often makes them stay longer at your trade show exhibit.

A Seated Audience

A very simple way to attract people to your trade show exhibit is to offer seating. Seating is a rare chance to rest the legs after hours of exhibit hopping. The seating offered can be anything from a few comfortable chairs to a lavish sofa setting.

Having a seating area will also give salespeople an area to further business relationships. Taking time away from the crowd to have a one-on-one discussion with a client or prospect creates a relaxed and more personal environment.


About the author:

Jonathan Edelman provides helpful advice about trade show strategies. With years of experience in the trenches, he is an expert on booth displays, follow up techniques, and using trade show marketing strategies to boost revenue.


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