Posts Tagged ‘social media’

Three Ways to Maximize Your Trade Show Investment

Posted on: November 29th, 2016 by admin No Comments

A trade show is an investment in your company, and you should take the time to treat it as such. It may seem simple, but it takes time to develop measurable goals for the show. Here are three trade show strategies to help you market your company and maximize your return on investment.

Plan Ahead 

  • Determine Your focus: Will you be launching a new product? Promoti31943028 - trade show meaning world fair and exportng brand awareness? Building a fresh leads list?  Each of these goals require a unique approach.
  • Research the Show and Its Attendees: Is this the proper venue for what you are trying to achieve? Will this be the right show for you to push retail sales or build business relationships? How many of your direct competitors will also have booths? How will you stand out from them?
  • Be Memorable: Interest creates interest! Capture attention by renting a Cash Cube Money Blowing Machine or Bingo Blower. Renting or purchasing a trade show attraction is just a phone call away! How about some useful custom promotional items? Consider options like custom USB drives, household tools or sports items.

Promote Before and After The Show

  • Social Media: Once you plan the details your event, get the word out well in advance. People will be excited to visit your booth for the chance to spin the Prize Wheel or play a custom Scratch Card.
  • Trade Show Publications: Each show will offer several ways for companies to participate in their printed material.  Print a voucher for an extra turn on a Plinko Board to attract people to stop by your booth. Do a half or full-page color advertisement listing all of the attractions at your booth to ensure guarantee that your booth has a crowd of people waiting to try their hand at attractions like the Prize Safe!
  • Leads, Leads, Leads!: Maximize your social media efforts by collecting relevant information as part of the effort. These generated leads can be turned into appointments booked at the show. Don’t stop there – follow up with leads after the show and offer company consolation prizes for being a valued part of your audience.

Be Ready

  • Staff Accordingly: Whether you are looking for new clients, retail customers or to develop relationships with existing clients, make sure you bring your company’s best! Ensure your staff is aware of your goal for the show so that they can help you achieve it. Assign each booth attendant an area of focus and direct attendees accordingly to keep the booth running smoothly during peak times.
  • Too Much is Better Than Not Enough: Make sure you have enough staff coverage – if traffic is slow any extra employees can be sent home. It’s better to have too many promotional products to giveaway than not enough.

There are so many ways to make yourself memorable. It’s worth the effort to plan in advance and maximize the benefit for your trade show investment!!

Use Social Media in Pre-Tradeshow Activities

Posted on: August 17th, 2015 by admin No Comments

Trade shows are an effective marketing medium that expand brand awareness. They are also a great way to showcase your business to your target audience. While exhibiting at trade shows, your business will receive immense attention. Participation in a trade show will provide you with a ton of opportunities including:

* Opportunity to analyze your competition

* Participate in face to face interactions with prospective customers

* Network with people in your industry

* Create lasting impressionsDefined Exhibits trade show

* Receive feedback and advice

* Reinforce existing business relationships

* Test out and introduce prototypes.

It is not uncommon for a company’s marketing department to spend several months preparing for participation in a trade show. Anyone who has exhibited at a trade show can confirm how hectic it can be.  A great way to involve your customers and business partners in your show preparation journey is to photograph and post on social media your entire experience, start to finish . Don’t forget to have fun with it! Tell your company’s story along the way and demonstrate why you’re exhibiting. Blast it on your social media outlets, mostly every trade show has a hashtag, and make sure you use the correct one. Be consistent with the hashtag, and use it is in every post regarding the upcoming trade show. Show the human side of your company, it is not ran by robots! Trade shows are field trips for working professionals, and they do not need to be so serious all the time. A fun idea to do, is to come up with a contest or game.

Designate one person from your team to be in charge of this operation. Make sure they have a decent camera, and set them up with their own personal lap top or tablet. Even if this is their only job at the trade show, it will be well with it. After you start building a hype about the trade show you’re exhibiting at, start photographing how your team is preparing at the office. Take pictures of your team putting brochures in boxes, or of the team members who are going to the trade show. Showcase an exclusive behind the scenes of production and what everyday life is like at the office. Whether you’re flying or driving to the trade show capture your traveling experience. Usually, the organizers of the trade show will have some type of social event for the exhibitors. Take appropriate pictures in the laid back non-work environment.

When the trade show begins get pictures of your teammates interacting with your attendees. An easy way to get pictures is to set up a fun and catchy photo booth section, and maybe even provide a prop relevant to your company. Tell your attendees they can find their picture on your social media outlets, and give them something tangible with your company information. If you have anything unique at your booth, for example refreshments, couches or charging stations, definitely showcase and promote that through your social media.

In order to make a lasting impression to your potential customers, you want to provide an unique experience. Give your company an identity, and the best way to do that is through pictures. While exhibiting at a trade show you want to be able to draw in a crowd and stand out. Remember, you’re exhibiting in front of your potential customers and your competitors are in the same building. The second thing to remember, is that you have an audience outside of the trade show environment. By creating a visually interactive experience both at the trade show and online, it will not only help to boost sales but also increase your brand awareness.


Author: Kristyn Habercross is the marketing manager for Defined Exhibits. Defined Exhibits provides  world wide exhibit solutions for tradeshow and marketing communications.

Social media trade show ideas

Posted on: June 24th, 2015 by admin No Comments

Harness the power of social media at your next trade show exhibit!


Gone are the days when you could stand at your trade show booth and leave with an endless supply of leads acquired through brochures and a handshake. The competition between trade show booths to attract potential customers has inflated in such a way that many companies go as far as incorporating theatrical productions, live music, body painting and karaoke to pull people from the aisle. Today’s multi-billion dollar trade show industry demands participation in its culture of interactive booths. Whether your trade show exhibit budget is small or large, these unique interactive trade show exhibit marketing booth ideas are guaranteed to generate leads, social media chatter and sales.

Instagram photo scavenger hunt: Create a list of items/people/products at your trade show exhibit and provide this list to guests who attend your booth. Encourage your trade show exhibit attendees to snap photos of items on the list and upload to Instagram with a unique hash tag and your company name in the post. Make sure your trade show exhibit customers know they have to follow you on Instagram to be eligible for the win. Winners can be selected based on the number of items they are able to find on your list. Be sure to notify them of the win via Instagram!


Money Machines: The presence of a Money Machine at your trade show booth or event marketing promotion acts as an incredible people magnet. Crowds and media can’t resist the sights and sounds of swirling money or prize vouchers swirling around inside the Money Machine Cash Cube. If your goal is to grab attention and win over customers, the Money Machine is the ideal event marketing tool! With all of the excitement that happens while someone is in the Money Machine, it serves as a great opportunity to video record the experience and share on social media using your trade show exhibit hashtag!

Twitter: Similar to the old fashioned business card fish bowl, encourage your trade show exhibit attendees to Tweet your company a fun message, be sure they also follow you! Select one winner every hour and notify them via a Tweet on Twitter. For extra interaction, set up a “Tweet Booth” with laptops at your trade show exhibit for people to log in to Twitter on the spot and send the Tweets that moment!

Prize Toss: Prize Toss offers you a great way to engage customers by providing an “everybody wins” promotion. Similar to playing Skee-Ball, Prize Toss players attempt to get a puck into one of the top slots by tossing it at the Prize Toss board. If they land the puck in one of the top slots, they win the promotional prize listed. If they miss, the puck slides down into one of the lower prize slots, thanks to the incline provided by the lightweight, folding stand. There is always a winner with Prize Toss, making your promotion a success before it has even begun. Be ready to capture a photo of your winning customer to post on social media with your trade show exhibit hash tag.

Facebook Photo Booth: Your company banner serves as a great back drop for Facebook photos of your trade show exhibit visitors. Using your smart phone, have exhibit attendees’ smile big holding one of your products, by themselves or as a group. Immediately post the photo to your company Facebook page and encourage those in the photo to like your page and tag themselves in the photo. We all know people who are shy about having their photo taken… To make it extra enticing to do so, hire a trade show promotional model dressed as your brand mascot to pose with your guests!

Yelp!: Today’s tech savvy customers use review sites like Yelp to see what other customers are saying about your brand before engaging in business with you. Offer coupons to your trade show exhibit attendees for leaving a positive review about their experience with you on your Yelp page. This is another great opportunity to set up a “social media posting table” where guests can log in to Yelp directly from your trade show exhibit.

About the Author:  William Hall is a seasoned business coach specializing in branding, social media and promotional events. William has spent his career teaching businesses of all sizes how to stand out in the crowd using marketing dollars most effectively. His clients are continuously thankful for his out-of-the box ideas that lead to increased revenue, more clicks and a bigger online presence.

The Future of Trade Shows in a Digital World

Posted on: November 26th, 2012 by admin No Comments

digital trade showsIn a time where personal interaction is becoming obsolete and replaced with an online social world, it would seem likely that business interaction would follow in its digital footsteps. Business communication, recruitment, announcements, and client meetings… how close are we to a completely web-based system? Many people would probably argue we’re dangling on the cusp from looking at how social networking has completely infiltrated technology … but some aspects of business relations are still thriving in the real-life tangible world. How do we predict where face-to-face activity will end up?

Trade shows are one successful tool used by industries and companies to showcase, advertise, connect, and grow. It would seem likely this would be one of the first marketing investments to transfer to an online setting- providing easier access to more people worldwide. And in fact, that is one of the leading reasons for the emergence of virtual trade shows.

Other benefits of stepping out of the trade show circuit will depend on that particular company. Apple, as Macworld’s Jonathan Seff reports, is removing themselves from the usual round of conventions where they normally exhibit – the National Association of Broadcasters’ annual trade show, for one. Seff explains, “the reality is that Apple is just as likely to make a product announcement on any given Tuesday as it is during a big trade show. And for important products, Apple now tends to hold its own launch events or press briefings … where it can control the timing and conditions around those announcements. …Apple can feel more free to make announcements when it’s ready to do so, not when a certain event happens to fall.”

Or Apple gets a rush from keeping everyone in suspense.

Apple has also been making session videos available online from the Worldwide Developer’s Conference this year, reaching out to all of those who could not attend the sold-out event. But it’s not only the technology companies using this online outlet away from the face-to-face events. Welders, engineers, electricians, and machinery workers are exhibiting on the virtual International Industrial Trade Show, connecting their businesses around the globe.

If everybody’s doing it… why bother with in person trade shows any more? Well, a lot of companies are finding reasons to take part, and even rely on the shows for a thriving business. Held this year in Dubai, InRetail 2008 is a trade show that caters to all sides of the retail industry, and is notably growing each year. AME Info quotes Exhibition Director Paula Al Chami who says that “given the rate at which the region’s retail market is growing, we cannot afford to sit back on the shows’ success to date. The planning for next year’s event starts now, and we are sure that InRetail 2009 will be bigger and more successful than its predecessors”.

A trade show is also a venue to meet people you might not have looked for or encountered otherwise. An article in the Boston Herald tells of one man who built up an ice bagging business out of his garage by visiting supermarket trade shows to find clients. One new client “wasn’t looking for bagged ice when he met Bagdwal,” writes Jennifer Powell, “but he was impressed with the man’s story and his drive. That is the sort of personal experience that can’t be replaced by the World Wide Web.”

There will always be different methods of communication, different ways to reach out to other businesses and industries that work better for some people rather than others: selective trade show involvement, like with Apple, or a virtual convention for the International Industrial Trade Show. But many people still know that there’s an added touch about a personal interaction- sometimes a more convincing way to sell your product or tell your story, maybe an opportunity to meet someone in a profession you would not have considered.

People and companies are more than just what a description or web page can say about them, and trade shows are one way of getting a feel for the attitude of a company, and the kinds of people who work for it. At least for now, the business world is still continuing to overlap with the real world, and succeeding from whatever degree of face-to-face interaction works best for each company. With the growing use of technology, event solution providers are one way to incorporate the digital world, and ensure your trade show display is up to the latest technology, and the most convenient to suit your needs. With the numerous versatile displays available to rent or purchase, your booth can be anything you want it to be, allowing your personal needs to be met successfully.

About the Author
Jonathan Edelman provides exciting trade show marketing ideas, including advice about prize wheels, customizable scratch-off cards, money blowing machines, and other exciting trade show attractions. With years of experience in the trenches, he is an expert on booth displays, lead generation techniques, and networking with trade show vendors. Helping to build a referral-generating system, his ideas continuously lead to a boost in sales and revenue.

Twitter Tactics to Boost Trade Show Display Traffic

Posted on: November 12th, 2012 by admin No Comments

social media backgroundSocial media has become a necessity for trade show marketing campaigns since they allow exhibitors to promote their trade show displays and the convention all at the touch of a button. In fact, you will find more business professionals using networking websites than you will people using it for the personal lives. Twitter has especially become one of the top go-to websites to discuss business. As simple as it seems to use the social media website, there are a few rules to keep in mind as you prepare for your next event.

#1 Use Hash Tags
Twitter allows you to follow certain hash tags based on keywords. Begin joining in on the conversations by using keywords related to the industry or event. This is a great way to get noticed by other attendees or exhibitors who may not be following you.

#2 Engage With Other Tweeters
If you are constantly spitting out information about yourself, your company, or your products, people are eventually going to stop following you. They need to know that you are also interested in what they have to say. Follow certain hash tags and join in on other’s conversations, retweet other’s articles, answer any questions they have posted. By connecting with them prior to the convention, there’s a better chance they will stop by your trade show exhibits.

#3 Post Tips in Your Industry
Take charge and let your fellow Twitter users know you are an expert in your industry by posting useful tips. If they are interested in the advice you have to offer, they may retweet your tips and spread the word that you know what you’re talking about. By building their confidence in your knowledge, there’s a better likelihood they will visit your convention display.

#4 Keep the Tweets Coming During and After the Event
Twitter is not only helpful before the trade show, but also during and after. Keep everyone informed of the activities surrounding your trade show exhibit (demos, presentations, games, etc). Give them an incentive to stop by your display system. After the event, send out tweets to people you have met and thank them for their time.

These are just a few tips to help you draw in a crowd at your next event through the use of Twitter. Don’t wait until the last minute to let everyone know about your trade show display, begin tweeting about it at least a month prior to the event to give them time to plan on attending.


Jonathan Edelman provides helpful advice about trade show strategies. With years of experience in the trenches, he is an expert on booth displays, follow up techniques, and using trade show marketing strategies to boost revenue.

Using Social Media to Boost Tradeshow Marketing Strategies

Posted on: November 9th, 2012 by admin No Comments

Marketing StrategyTradeshow marketing is essential to the success of any company’s appearance at highly competitive tradeshows or conventions. Regardless of how much you spend on great boothattractions or giveaways, you won’t capture the audience you desire if you don’t generate enough interest in advance and maintain that level of interest throughout the show. Tradeshow marketing is crucial, and convention planners know that social media is the latest and greatest weapon in the tradeshow marketing arsenal. They’re using it to great advantage for convention marketing that’s targeted and timely.

Before The Event: Tradeshow Marketing with Social Media

One of the most popular forms of social media being used for tradeshow marketing is Facebook. This ubiquitous social media platform has more members than the population of the United States. By creating a Facebook page devoted to your company and announcing your appearance at upcoming tradeshows, you can create immediate buzz. The beauty of it is in the simplicity – you’ll discover that interested customers will become your marketing platform by posting comments and forwarding your information to others. Networking with other, non-competitor companies that will also have a presence at the convention is a great way to reach untapped customers with your tradeshow marketing.

Blogs are another form of interactive social media, encouraging dialogue and creating incoming and outgoing links from your blog to other sites. Through this interaction with customers, you can immediately expand the reach of your convention marketing dollars at no additional cost to you. YouTube can also help you create interest if you’ll be offering a new product or service – simply create a demonstration video that can be used as a teaser to draw potential visitors to your booth to learn more.

Tradeshow attractions are a great way to create excitement and stir a crowd at your booth. In addition to the tradeshow attractions you will feature, offering incentives when you demonstrate your services and products is also a great way to use Facebook for your tradeshow marketing. Offer anyone who mentions your Facebook page or who comments on one of your threads an incentive when they stop by your tradeshow booth. It could be a personalized consultation, an extra gift, or any other enticement that makes them feel like they’ve earned something extra simply by following your Facebook updates.

During The Event: Don’t Neglect Your Tradeshow Marketing

You may be tempted to sit back and relax about your tradeshow marketing once you’ve done the pre-event social media rounds, but you can continue to pump up the buzz and attract plenty of visitors if you keep in contact with interested customers via Facebook, Twitter or Foursquare. In fact, more than half of all event planners and tradeshow experts now use Twitter updates to keep interest high throughout an event.

Post audio or video clips from the tradeshow floor on Facebook. Choose short sound bites or brief videos that will encourage customers to visit your booth to check out the interesting tradeshow attractions you’ve given them a glimpse of online. Let potential clients know you have experts on hand to answer questions and entice them with booth attractions that make your booth a “must” as they navigate the convention floor. If you’re going to be doing specific product demonstrations throughout the day, tweet your followers to give them a heads up when something is about to happen so they won’t miss a thing.

After The Show: Use Social Media To Follow-Up

After you’ve packed up the products that you have just showcased and are headed back to the office or next convention, you can cement new relationships with anyone who visited your tradeshow booth by following up on your tradeshow marketing through social media. Send out a quick “thanks for stopping by” message via Twitter or post an update on Facebook that mentions the success of your booth. Post a brief, follow-up questionnaire to gauge how people responded to your products, services and the tradeshow attractions that you used to generate increased traffic. With this feedback, your staff can gain valuable insight that you can use to determine the results of your recent show. And of course, remind your new contacts to visit your website for product news and updates any time!


Jonathan Edelman provides helpful advice about trade show strategies. With years of experience in the trenches, he is an expert on booth displays, follow up techniques, and using trade show marketing strategies to boost revenue.

Stand Above the Crowd Using Social Media Marketing Strategies

Posted on: November 8th, 2012 by admin No Comments

I don’t need to tell you that in this economy, it’s more important than ever to find ways that can help your trade show business stand above the crowd. Not only do you want to keep competition at bay, but you also want to use the best tradeshow marketing approaches that can help you succeed. And in today’s world, Social Media has become the ticket for attracting new business.

Social Media: It’s here to Stay

Social MediaAlthough social media has already made a huge impact in the marketplace, there are still many conventions and trade show organizations that are not taking full advantage of this newer way to communicate with potential buyers. In case you’re a little behind the times, Facebook and other social media networks such as Linkedin, Twitter, YouTube and MySpace allow you to participate in a dialogue that takes place online. It is by far one of the best ways to promote your trade show because your audience is vast.

Take Advantage of Social Media

For the sake of this article, let’s talk about Facebook in particular, as it has become an important component of countless businesses on the net. Why has it grown in popularity? When you think about all the people that are now using Facebook, the potential buyers waiting to learn about your trade show and product are almost inconceivable. The numbers in fact are staggering.

Statistics say that approximately 500 million people are already using Facebook and the numbers are growing every day. Statistically, 50% of active users log onto Facebook in any given day. Each average user has 130 friends and people spend over 700 billion minutes per month on face book. In addition, there are more than 70 translations available on the site. Since April 2010, approximately 10,000 new websites have integrated with Facebook every day. Overall, more than 2 million websites have integrated with Facebook. In fact, every month, more than 250 million people engage with Facebook on external websites.

So, if you plan on implementing convention marketing strategies that present your company or product at a trade show, the prospect of reaching a phenomenal number of buyers via social media is off the charts. And since everyone wants to know what’s hot, you can get a jump on your trade fair or exposition by sharing information on Facebook long before buyers arrive at your trade show.

What Social Media Achieves

The most important aspect about using social media for convention marketing and trade show attractions is that it draws in attention, generates conversation and encourages contacts. In a nutshell, you can use Facebook or other social media outlets to gain new clients, stay in touch with current clients, share information about your products and promote your tradeshow attractions without spending a penny. Yes, you heard me. Social media such as Facebook can support you in leveraging your business because it allows you to share important details about your products or services free of charge. You can also advertise, but we’ll leave that subject for another article.

Social Media Helps Improve on Buyer Relations

Social media has certainly become the most definitive aspect of this new technological age. So, in the game of trade show and convention marketing, it is unquestionable that social media can help improve on buyer relations. Why not take advantage of Facebook by creating a Facebook page thereby giving your business a strong identity on the web? You can use Facebook to post pictures, messages, and even videos. Remember, every time one person becomes a fan of your Facebook page, all their friends see the same page. And what that means to you is unparalleled exposure of your product or company.


Jonathan Edelman provides helpful advice about trade show strategies. With years of experience in the trenches, he is an expert on booth displays, follow up techniques, and using trade show marketing strategies to boost revenue.

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