Posts Tagged ‘prize wheel’

Three Ways to Maximize Your Trade Show Investment

Posted on: November 29th, 2016 by admin No Comments

A trade show is an investment in your company, and you should take the time to treat it as such. It may seem simple, but it takes time to develop measurable goals for the show. Here are three trade show strategies to help you market your company and maximize your return on investment.

Plan Ahead 

  • Determine Your focus: Will you be launching a new product? Promoti31943028 - trade show meaning world fair and exportng brand awareness? Building a fresh leads list?  Each of these goals require a unique approach.
  • Research the Show and Its Attendees: Is this the proper venue for what you are trying to achieve? Will this be the right show for you to push retail sales or build business relationships? How many of your direct competitors will also have booths? How will you stand out from them?
  • Be Memorable: Interest creates interest! Capture attention by renting a Cash Cube Money Blowing Machine or Bingo Blower. Renting or purchasing a trade show attraction is just a phone call away! How about some useful custom promotional items? Consider options like custom USB drives, household tools or sports items.

Promote Before and After The Show

  • Social Media: Once you plan the details your event, get the word out well in advance. People will be excited to visit your booth for the chance to spin the Prize Wheel or play a custom Scratch Card.
  • Trade Show Publications: Each show will offer several ways for companies to participate in their printed material.  Print a voucher for an extra turn on a Plinko Board to attract people to stop by your booth. Do a half or full-page color advertisement listing all of the attractions at your booth to ensure guarantee that your booth has a crowd of people waiting to try their hand at attractions like the Prize Safe!
  • Leads, Leads, Leads!: Maximize your social media efforts by collecting relevant information as part of the effort. These generated leads can be turned into appointments booked at the show. Don’t stop there – follow up with leads after the show and offer company consolation prizes for being a valued part of your audience.

Be Ready

  • Staff Accordingly: Whether you are looking for new clients, retail customers or to develop relationships with existing clients, make sure you bring your company’s best! Ensure your staff is aware of your goal for the show so that they can help you achieve it. Assign each booth attendant an area of focus and direct attendees accordingly to keep the booth running smoothly during peak times.
  • Too Much is Better Than Not Enough: Make sure you have enough staff coverage – if traffic is slow any extra employees can be sent home. It’s better to have too many promotional products to giveaway than not enough.

There are so many ways to make yourself memorable. It’s worth the effort to plan in advance and maximize the benefit for your trade show investment!!

Smart Trade Show Marketing Ideas Designed to Attract Visitors to Your Trade Show Booth

Posted on: November 30th, 2012 by admin 1 Comment

lightbulb ideaThere is no denying that trade show marketing can be an effective promotional strategy when done correctly. Trade show marketing exhibits at some of the high-profile shows in your industry can prove to be one of the most important moves your business makes. Unfortunately, it is also possible to spend a lot of money on trade show marketing and leave the show without the results you anticipated.

The key to getting the most out of your trade show marketing investment is to leverage your position and attract the most customers to your booth. Creating a mini trade show marketing plan can accomplish this. Using specific strategies to maximize booth traffic means that you will have more opportunities to increase sales and achieve your trade show marketing goals.

Trade Show Attractions offers several trade show marketing solutions for drawing crowds to your trade show booth. Similar to a car crash along the side of the road, all it takes is for a few people to show interest and then a few more stop to see what is so interesting and before you know it, a crowd has formed!

Here are three performance-tested trade show marketing booth ideas that have helped companies drive crowds of potential customers to their booths, capture the attention of important industry contacts, and generate media buzz.

The Cash Cube Money Blowing Machine

The Cash Cube or Money Blowing Machine is a trade show marketing tool that consistently stops traffic wherever it goes. It looks like a telephone booth with bills or coupons swirling around inside. It is not the booth itself that stops traffic, but the hilarity of watching someone thrash around attempting to grab bills and coupons in the allotted time frame.

To best utilize the Money Blowing Machine in your trade show marketing, have participants register or fill out a contact card for your records. Once inside the booth, they have 20 seconds to grab money or prize vouchers and stuff them into their money apron. To cut down on the number of participants, this promotion can be combined with a Prize Wheel, allowing only those who land on the “Money Machine” Prize Wheel panel to step in.

To gain even more publicity from your trade show marketing efforts, schedule a time when some “head honchos” from your industry can participate in a prize-grabbing contest. Tell everyone who stops by your booth to return in time to watch the industry leaders collect their cash inside the Money Machine.

customized prize wheelThe Customized Prize Wheel

Who can pass up the opportunity to spin a colorful wheel filled with prizes? With its low cost and high versatility, a Prize Wheel is one of the most cost-effective trade show marketing tools that a company can own. There are hundreds of ways to incorporate the Prize Wheel into contests, games customer retention events, and trade show marketing events. The Prize Wheel is not just useful at trade shows; it has also proven to be effective at outdoor events and in-store promotions.

One of the best ways to utilize the Prize Wheel in your trade show marketing strategy is to give trade show participants an opportunity to spin the wheel in exchange for filling out a contact card. This tactic often results in a stack of contacts by the end of the show that your sales team can use for follow-ups.

Customizing your Prize Wheel ensures that every participant wins – whether it’s a chance to win a bigger prize, a customized ad specialty item, or a coupon for savings on your products and services. Including your own products and services acts as a great cross-promotion as well!

Custom Logo Imprinted Promotional Items as Giveaways

I don’t think there is a trade show booth in existence that does not hand out freebies as part of their trade show marketing campaign! Most custom logo imprinted promotional items fall into the same categories booth after booth: highlighters, stress balls and pocket calendars. Each show has a couple of lucky booths handing out custom logo imprinted promotional items that everyone actually wants.

It isn’t luck that drives participants to these booths, however. It’s good trade show marketing planning! With every booth handing out their own custom logo imprinted promotional items, it is essential that yours stand out. The best ad specialty items are those that are useful for participants while they are at the show. When you give away ad specialty items that fill an immediate need for trade show attendees, they are much more likely to stop by and take one or try to win one.

  • For instance, a canvas bag with your logo printed on the side gives attendees the perfect vehicle for carrying around the rest of the freebies and brochures they pick up. It also serves as a walking billboard for your business and trade show booth.
  • Another great idea is to hand out an ad specialties water bottle. A refreshing bottle of water is always a welcome treat for attendees who have spent the bulk of the day wandering the conference hall.
  • Private labeling your own snack foods has also proven to be highly effective. This surprisingly affordable marketing tool is also extremely effective. Guests often appreciate your gesture of kindness so much that they will stop and chat for a few minutes to return the favor. This gives you the ideal opportunity to engage in conversation and make those important connections.

About the Author
Jonathan Edelman provides exciting trade show marketing ideas, including advice about prize wheels, customizable scratch-off cards, money blowing machines, and other exciting trade show attractions. With years of experience in the trenches, he is an expert on booth displays, lead generation techniques, and networking with trade show vendors. Helping to build a referral-generating system, his ideas continuously lead to a boost in sales and revenue.

Tradeshow Marketing: New Technologies In Mass Communication Make It Simple

Posted on: January 13th, 2011 by admin No Comments

Tradeshow MarketingTradeshow marketing doesn’t begin and end on the trade show floor. For real success, you need to generate buzz prior to the event and follow up with anyone who visited your trade show booth after the show is over. You need to communicate with clients and associates weeks or even months in advance to and continue to communicate with leads long after you’re back in your office.

The “before and after” phases of tradeshow marketing can be time consuming and expensive, but it’s crucial to make contact with any leads before and after each trade show in order to keep your company’s name fresh in the minds. Communications researchers have determined that the name of a company, product or service doesn’t “stick” until listeners have heard it at least three times, preferably in a variety of contexts. Using more than one mode of communication (face-to-face at the show, via Internet, and by phone, for example) for your tradeshow marketing helps cement your message as well.

Incident Notification Systems Evolved Out Of Need

A recent innovation in mass communications tailored to client needs is the popularity of incident notification systems. Several companies, including Send Word Now (,  offer this unique and easy to use instant communication technology. Although initially developed out of the need for a faster, more efficient way to notify groups in the event of a disaster or potentially dangerous situation, it has quickly been embraced by businesses that need to communicate to large groups for sales force communications, conference calls, and corporate communications. It’s also a great tradeshow marketing tool.

How “Send Word Now” Can Boost Your Tradeshow Marketing Power

Today, companies around the globe are relying on Send Word Now’s easy incident notification system to quickly and efficiently relay their message. With Send Word Now, you can send any convention marketing message, simultaneously to computers, laptops, cell phones, Blackberries, landlines and pagers. Recipients can then respond individually from any of these communications systems.

Generate Interest Prior To Each Trade Show

Imagine the value this can add to your tradeshow marketing! A few months in advance of your next trade show, simply send out a mass tradeshow marketing notification to all your prior and current customers, potential customers, and business associates announcing your attendance at the next trade show to create buzz before the event. A quick reminder a week or two before the show will ensure it’s on everyone’s calendar.

Tradeshow Marketing During The Event

Tradeshow marketing messages sent via Send Word Now can also keep conference or trade show attendees in the loop throughout the event. Are you holding a raffle, featuring a prize wheel or demonstrating new products? Sending out an alert can stimulate more interest and ensure no one misses a demonstration. You can also use Send Word Now to entice visitors by giving them a clue or the answer to a question that will result in some type of reward if they use it when visiting your booth.  Any trade show attendees who might have been wavering about visiting will likely take the time to drop by once they receive your message.

Easy Follow Up

One of the most tedious aspects of convention marketing is following up new leads after the trade show is over, but Send Word Now makes it incredibly simple. You can send instant messages, emails or even a personalized voice mail message to anyone who stopped at your booth, as well as a “Sorry we missed you” message to anyone you didn’t see at the tradeshow.

The new tradeshow marketing possibilities with Send Word Now are endless. You can use it to send out product launch notices, tradeshow marketing materials, press releases and just about anything you can think of to thousands of leads in just a few clicks, ensuring impressive tradeshow marketing coverage on time, every time.

Leveraging Trade Show Exhibits For Success During A Recession

Posted on: August 26th, 2009 by admin No Comments

The economy has taken a toll on every sector and the trade show industry has not been spared. The number of exhibitors is down. Floor traffic is down. And as a result, booth traffic is down. While this environment appears dismal, it actually represents a fantastic opportunity for aggressive exhibitors who are looking for ways to grow. Today, we’ll explain how investing in new trade show displays during the slow economy can play a key role in your success.

Standing Out On A Less-Crowded Floor

At your next event, take a walk through the convention hall. You’ll witness the effects of the recession firsthand. Some of your competitors have likely either scaled down their presentations or have chosen to attend fewer shows. As a result of scaled-down budgets, you’ll notice worn trade show displays that have clearly seen better days.

At the same time, companies continue to send their buyers to shows; in many cases, the owners themselves are attending. While some of the support staff that once roamed the convention floor during better economic times are staying home, the decision-makers are still attending. These buyers, unrushed due to the reduced floor traffic, will take more time in identifying potential vendors to meet. One of the first measures of professionalism they’ll note are your trade show displays.

Attract, Engage, Reward

Trade Show Marketing ToolsDrawing traffic to your exhibit doesn’t only hinge on how professional or nice your display looks. In such a busy environment, booths that have some form of attention grabbing, interactive trade show attraction tend to drive the most traffic. Inviting passersby to participate in something that will be fun or give them an immediate benefit will drive a visit at a much higher rate than a quick pitch barked at passersby.

Trade show attractions that have proven effective are those that attract, engage, and reward. Examples of such trade show traffic drivers include the Cash Cube Money Machine, Wheel of Chance, or a Promotional ATM. These type of tradeshow attractions are versatile enough to be adapted to a variety of promotional themes and, by their nature, almost demand the attention of the crowd.

If you want to stand out to buyers on a less-crowded floor, focus your time and energy on your display area. It is a cost-effective way to present your business as a leader in the industry.

Putting Your Best Foot Forward

During the current slow economy, you may notice that trade show floor traffic has tapered off. At many shows, attendee volume is lower than what you may have seen in years past. Don’t be concerned. The number of visitors that your booth attracts is less important than the type of visitors who come.

Remember, there are more buyers on the floor as a percentage of attendees than is normally the case. This is the reason high-quality trade show displays should be one of the first areas in which you invest. You can wring more value for your dollar in this area than purchasing a bigger booth or more space. A small exhibit adorned with a top-notch display area will do far more for your company’s professionalism than a larger exhibit with lackluster displays.

Your competitors are holding back and waiting for a more robust economy. Meanwhile, buyers are coming to the show and looking for vendors. This is a great opportunity to reach out to these decision-makers with a trade show display area that exudes confidence, reliability, and experience.


About the author:

Jonathan Edelman provides helpful advice about trade show strategies. With years of experience in the trenches, he is an expert on booth displays, follow up techniques, and using trade show marketing strategies to boost revenue.


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