by TradeShow Marketing Blogger | | Trade Shows
During a recession, the first thought that goes through every trade show exhibitor’s mind is how he or she will survive the inevitable downturn in sales. After all, everyone is tightening their belts. Consumers are keeping their wallets in their pockets. The...
by TradeShow Marketing Blogger | | Trade Shows
Background The economic collapse of 2008 left no industry unscathed, but among the hardest hit was the U.S. automotive industry. The Big Three automakers saw sales and revenues fall off dramatically, while companies that supply the industry shared their pain. Among...