Posts Tagged ‘exhibit ideas’

Three Ways to Maximize Your Trade Show Investment

Posted on: November 29th, 2016 by admin No Comments

A trade show is an investment in your company, and you should take the time to treat it as such. It may seem simple, but it takes time to develop measurable goals for the show. Here are three trade show strategies to help you market your company and maximize your return on investment.

Plan Ahead 

  • Determine Your focus: Will you be launching a new product? Promoti31943028 - trade show meaning world fair and exportng brand awareness? Building a fresh leads list?  Each of these goals require a unique approach.
  • Research the Show and Its Attendees: Is this the proper venue for what you are trying to achieve? Will this be the right show for you to push retail sales or build business relationships? How many of your direct competitors will also have booths? How will you stand out from them?
  • Be Memorable: Interest creates interest! Capture attention by renting a Cash Cube Money Blowing Machine or Bingo Blower. Renting or purchasing a trade show attraction is just a phone call away! How about some useful custom promotional items? Consider options like custom USB drives, household tools or sports items.

Promote Before and After The Show

  • Social Media: Once you plan the details your event, get the word out well in advance. People will be excited to visit your booth for the chance to spin the Prize Wheel or play a custom Scratch Card.
  • Trade Show Publications: Each show will offer several ways for companies to participate in their printed material.  Print a voucher for an extra turn on a Plinko Board to attract people to stop by your booth. Do a half or full-page color advertisement listing all of the attractions at your booth to ensure guarantee that your booth has a crowd of people waiting to try their hand at attractions like the Prize Safe!
  • Leads, Leads, Leads!: Maximize your social media efforts by collecting relevant information as part of the effort. These generated leads can be turned into appointments booked at the show. Don’t stop there – follow up with leads after the show and offer company consolation prizes for being a valued part of your audience.

Be Ready

  • Staff Accordingly: Whether you are looking for new clients, retail customers or to develop relationships with existing clients, make sure you bring your company’s best! Ensure your staff is aware of your goal for the show so that they can help you achieve it. Assign each booth attendant an area of focus and direct attendees accordingly to keep the booth running smoothly during peak times.
  • Too Much is Better Than Not Enough: Make sure you have enough staff coverage – if traffic is slow any extra employees can be sent home. It’s better to have too many promotional products to giveaway than not enough.

There are so many ways to make yourself memorable. It’s worth the effort to plan in advance and maximize the benefit for your trade show investment!!

Trade Show and Convention Display Ideas

Posted on: November 12th, 2012 by admin No Comments

Trade Show IdeasThe convention booths that attendees are going to remember the most are the ones that have trade show games and activities that will keep them engaged while also informing them of what your company does. As important as trade show displays are at gaining your audience’s attention, it is the activities and booth staff that will turn their attention into a possible client. Here are some trade show ideas to take into consideration as you and your employees prepare for the upcoming event.

Choosing the Right Staff

As you are deciding who will be in charge of your trade show booths, take a look at the itinerary of the event to find out what times there will be the most traffic on the trade show floor and what times will be the slowest. Your staffers with the highest energy, most upbeat attitude, and outgoing personalities should be in your display system during the busiest moments. Most conventions take place for over 10 hours a day, so it is a little unreasonable to expect them to stay upbeat if they don’t get the much-needed break they deserve. Having other employees manage your booth during the slow times, which is usually at the beginning and ending of the event, will allow for your high energy employees to stay on their game and represent your company well when they are on the trade show floor.

Trade Show and Convention Display Ideas

The first thing attendees will notice is the look of your trade show displays and they will quickly decide whether or not it is worth stopping by. Many exhibitors assume that the more information they squeeze into their graphics, the more they will reach their targeted audience. I like to think of trade show graphics like billboards along the highway – they are simple with only one or two photos, bold colors and a couple short sentences that let their target audience know who they are and what they do. You only have between 3 and 5 seconds to appeal to attendees, so keep it simple and they will come to you. Effective portable displays do not have to be expensive; whether you have banner stands, pop up displays, or truss systems, well-designed graphics is what will help them decide if they are or aren’t interested.

Trade Show Games

Games are a great way to increase traffic to your convention booth and get attendees involved. Everyone enjoys winning prizes and will stick around your trade show display if they know they have a good chance of leaving with something they won. Here are a few trade show games that adults and kids would enjoy playing:

  • Prize wheels
  • Money Machines
  • Scratch cards
  • Prize vaults

By using some of these trade show games, you will be able to hold your audience’s attention as well as inform them of what your company has to offer.

Trade Show Promotional Ideas

Giveaway and promotional items will definitely draw in a crowd at the event, but there are a couple questions you need to ask yourself before deciding what items your will be handing out:

  1. What’s my budget?
  2. Who’s my target audience?

First things first, having a specific budget in mind will make it much easier to make this big decision. Know what the total amount is that you want to spend as well the size of the event to decide how much to spend per item. For example, if you are going to a massive trade show like CES, there will be thousands of attendees so you will need to order more promotional items than if you were going to a convention that only had a few hundred attendees.

Second, your giveaways should be something that would appeal to your target audience as well as being related to your business. For example, if you were a painting company and wanted to attract more families, you may want to hand out paintbrushes with your company’s logo and name on it.

One trade show promotional idea would be to have two separate items: a large quantity of inexpensive items that you can hand out to everyone who stops by your booth and a few expensive items you can give to leads who are very interested in doing business with you. This way everyone will walk away with something to remember your trade show exhibit by, but the potential new clients will leave with a gift that will keep you in the front of their minds when they are ready to buy.

Trade shows allow companies of every size to equally promote their business and get the exposure they need. With the proper planning and trade show booth design, you’ll be able to produce new sales and clients, while also building strong long-lasting relationships.

Jonathan Edelman provides helpful advice about trade show strategies. With years of experience in the trenches, he is an expert on booth displays, follow up techniques, and using trade show marketing strategies to boost revenue.

4 Trade Show Exhibit Questions That You Must Ask Yourself

Posted on: November 1st, 2012 by admin No Comments

4 Trade Show Exhibit Questions That You Must Ask Yourself Months before a trade show, you need to carefully plan the objectives that you hope to accomplish. Approaching the event haphazardly will not only sabotage your efforts, but it can disrupt your brand, waste your time and that of your employees, and cause your business to hemorrhage cash flow.

By investing time upfront to review your objectives and plan the design of your trade show exhibit, you can ensure that your efforts aren’t wasted. Below, I’ll provide the 4 critical questions that you must ask yourself before the event.

#1 – “What Is My Goal For The Trade Show?”

Some exhibitors attend trade shows in order to sell their products on the floor. Others are there to meet their customers and collect leads with whom to follow up afterward. Still others are there primarily to network with trade show vendors, establishing business relationships in order to attract referrals. Surprisingly, a lot of exhibitors attend events without having a clear objective in mind. When you know your goals, you can design your trade show exhibit for maximum impact. You can reserve a conference in which to speak with key customers. Much of your success is dependent upon how well you plan.

#2 – “What Image Do I Want To Project?”

The image that you project to attendees is completely within your control. The graphics that you incorporate into your trade show exhibit should evoke an immediate emotional response as attendees walk by your booth. If your business has recently launched an innovative new product, your graphics and booth construction should project an image that supports it. If you’re already established at the top of your industry, your booth and staff must clearly convey – and even define – that image. Doing this effectively requires spending time long before the event to plan your strategy.

#3 – “How Can I Conserve Cash Flow?”

Your trade show budget is obviously limited. The further you can make that budget stretch, the more you’ll be able to do with the resources you have available. Think about the construction and lighting of your trade show exhibit. Lighter materials will often be more cost-effective and can still meet your needs. Consider the promotional products that you’re giving to your visitors and leads. Think about the marketing collateral that you’re offering. Each of these areas represent an opportunity to reduce your costs.

#4 – “How Will I Attract Visitors?”

You’ll have less than 30 seconds with which to make an impact on attendees. The design of your trade show exhibit graphics, the size of your space, and the outgoingness of your booth staff each play a role in attracting visitors. Plan your strategy months before the event. Train your employees. Consider using a prize wheel, cash cube, or other trade show attractions. Set up a video monitor that captures the attention of attendees. Finding an effective way to bring targeted prospects to your trade show exhibit is at the heart of your success.

Planning For Success

Once you’ve spent several years attending trade shows, you’ll notice that many exhibitors seem to approach the events recklessly. In some cases, their efforts will seem stretched in too many directions; they’ll chase multiple goals and meet none of them. Or, the image they’re conveying to attendees might be confusing due to baffling use of colors, graphics, and typography. You’ll notice some vendors hemorrhaging cash flow while others seem unable to attract visitors. These things are within your control. By asking yourself ahead of time how you’ll approach them, you can improve your chances of success at the show.


About the author:

Jonathan Edelman provides helpful advice about trade show strategies. With years of experience in the trenches, he is an expert on booth displays, follow up techniques, and using trade show marketing strategies to boost revenue.


5 Factors To Consider When Designing Your Trade Show Exhibit

Posted on: October 30th, 2012 by admin No Comments

5 Factors To Consider When Designing Your Trade Show Exhibit The design of your trade show exhibit plays a critical role in presenting your company to attendees at the event. There is an art to designing it properly. Creating a memorable booth is only the beginning; it must also be inviting to your visitors, offer branding and thematic consistency, and communicate a clear benefits-driven message.

Too often, convention exhibitors focus solely upon being ostentatious. While flashiness can add value to your trade show booth in the right circumstances, it should only be considered a means to an end. Below, you’ll discover 5 essential factors to designing your next trade show exhibit.

#1 – Less Is More

Don’t be tempted to cram your available trade show booth space with unnecessary logos, slogans, and other messages. Even small trade shows can be a visual assault as each exhibitor struggles to capture attendees’ attention. Take a contrarian approach; keep your trade show booth design elements simple and concise. Communicate the most important benefits of your products and leave everything else out. The less you include, the more memorable your trade show exhibit will be.

#2 – Appeal To The Senses

Reaching attendees through visual appeal is potent, but that’s what every exhibitor is trying to do. Try to grab attention by appealing to the other senses, as well. For example, play music through a speaker system, have a video game contest, and use other trade show attractions such as popcorn machines. Freshly-made food and snacks can send irresistible scents wafting through the aisles, drawing visitors to your exhibit.

#3 – Brand And Theme

Your exhibit booth should promote your company’s brand and theme consistently. While your business’s brand and image will likely remain static, thematic elements can be fluid and dynamic based upon your products and the type of show at which you’re exhibiting. The graphics you use, your trade show booth construction and lighting, and even your employees’ clothes should all work together seamlessly to support your brand and theme.

#4 – Construction And Lighting

When it comes to construction materials, you’re not limited to metal, wood, and glossy posters. Consider using lightweight fabric for a backdrop and self-locking pop-up displays. They’ll be easier to ship, install, and dismantle, and can deliver the impact your trade show booth needs. Also, keep in mind that lighting is a key element for creating mood and showcasing certain products. Well-placed halogen lights can attract visitors’ attention to important areas of your exhibit while suspended light bars and backlighting create a subtle effect that makes a lasting impression.

#5 – Interactivity

Touch screens and kiosks are becoming more popular as lead-generating solutions at trade shows. You can deploy them to support your booth staff in qualifying leads. By asking your visitors to enter their contact information through a touch screen, you encourage their participation. With a little creativity, you can program a kiosk to ask questions that separate prospects from high-quality leads with whom to follow up later. Then, you can offer an assortment of tradeshow giveaways based upon their answers.

Your Trade Show Marketing Goals

The key to designing an effective trade show exhibit is to remember your objective for the event. Every element should be considered with regards to how it promotes your brand, markets your products, and helps to qualify leads. Your goal is not to impress attendees or competitors with dazzling graphics; it’s not to feed hungry visitors. Nor is it to entertain those who pass by your booth. All of those are merely means to an end.

Your objective should remain consistent with your overall trade show marketing plan: to establish a foundation upon which to build your business for long-term success. That means attracting visitors, qualifying leads, and following up after the event. Your trade show booth design is one important piece of a larger strategy.

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