by TradeShow Marketing Blogger | | Trade Shows
In a previous article titled: Your customer Profile – Part 1 – “The value of creating a customer profile”, I spelled out five reasons why your exhibit program will benefit from the time you take to understand your customer: These five were: It is good marketing It...
by TradeShow Marketing Blogger | | Trade Shows
Much has been written about the importance of a good customer profile yet many exhibitors seem reluctant to take the time to create one. This article, which is the first of two parts, addresses the problem. Here we will look at the reasons a customer profile will...