Posts Tagged ‘cash cube’

Three Ways to Maximize Your Trade Show Investment

Posted on: November 29th, 2016 by admin No Comments

A trade show is an investment in your company, and you should take the time to treat it as such. It may seem simple, but it takes time to develop measurable goals for the show. Here are three trade show strategies to help you market your company and maximize your return on investment.

Plan Ahead 

  • Determine Your focus: Will you be launching a new product? Promoti31943028 - trade show meaning world fair and exportng brand awareness? Building a fresh leads list?  Each of these goals require a unique approach.
  • Research the Show and Its Attendees: Is this the proper venue for what you are trying to achieve? Will this be the right show for you to push retail sales or build business relationships? How many of your direct competitors will also have booths? How will you stand out from them?
  • Be Memorable: Interest creates interest! Capture attention by renting a Cash Cube Money Blowing Machine or Bingo Blower. Renting or purchasing a trade show attraction is just a phone call away! How about some useful custom promotional items? Consider options like custom USB drives, household tools or sports items.

Promote Before and After The Show

  • Social Media: Once you plan the details your event, get the word out well in advance. People will be excited to visit your booth for the chance to spin the Prize Wheel or play a custom Scratch Card.
  • Trade Show Publications: Each show will offer several ways for companies to participate in their printed material.  Print a voucher for an extra turn on a Plinko Board to attract people to stop by your booth. Do a half or full-page color advertisement listing all of the attractions at your booth to ensure guarantee that your booth has a crowd of people waiting to try their hand at attractions like the Prize Safe!
  • Leads, Leads, Leads!: Maximize your social media efforts by collecting relevant information as part of the effort. These generated leads can be turned into appointments booked at the show. Don’t stop there – follow up with leads after the show and offer company consolation prizes for being a valued part of your audience.

Be Ready

  • Staff Accordingly: Whether you are looking for new clients, retail customers or to develop relationships with existing clients, make sure you bring your company’s best! Ensure your staff is aware of your goal for the show so that they can help you achieve it. Assign each booth attendant an area of focus and direct attendees accordingly to keep the booth running smoothly during peak times.
  • Too Much is Better Than Not Enough: Make sure you have enough staff coverage – if traffic is slow any extra employees can be sent home. It’s better to have too many promotional products to giveaway than not enough.

There are so many ways to make yourself memorable. It’s worth the effort to plan in advance and maximize the benefit for your trade show investment!!

Smart Trade Show Marketing Ideas Designed to Attract Visitors to Your Trade Show Booth

Posted on: November 30th, 2012 by admin 1 Comment

lightbulb ideaThere is no denying that trade show marketing can be an effective promotional strategy when done correctly. Trade show marketing exhibits at some of the high-profile shows in your industry can prove to be one of the most important moves your business makes. Unfortunately, it is also possible to spend a lot of money on trade show marketing and leave the show without the results you anticipated.

The key to getting the most out of your trade show marketing investment is to leverage your position and attract the most customers to your booth. Creating a mini trade show marketing plan can accomplish this. Using specific strategies to maximize booth traffic means that you will have more opportunities to increase sales and achieve your trade show marketing goals.

Trade Show Attractions offers several trade show marketing solutions for drawing crowds to your trade show booth. Similar to a car crash along the side of the road, all it takes is for a few people to show interest and then a few more stop to see what is so interesting and before you know it, a crowd has formed!

Here are three performance-tested trade show marketing booth ideas that have helped companies drive crowds of potential customers to their booths, capture the attention of important industry contacts, and generate media buzz.

The Cash Cube Money Blowing Machine

The Cash Cube or Money Blowing Machine is a trade show marketing tool that consistently stops traffic wherever it goes. It looks like a telephone booth with bills or coupons swirling around inside. It is not the booth itself that stops traffic, but the hilarity of watching someone thrash around attempting to grab bills and coupons in the allotted time frame.

To best utilize the Money Blowing Machine in your trade show marketing, have participants register or fill out a contact card for your records. Once inside the booth, they have 20 seconds to grab money or prize vouchers and stuff them into their money apron. To cut down on the number of participants, this promotion can be combined with a Prize Wheel, allowing only those who land on the “Money Machine” Prize Wheel panel to step in.

To gain even more publicity from your trade show marketing efforts, schedule a time when some “head honchos” from your industry can participate in a prize-grabbing contest. Tell everyone who stops by your booth to return in time to watch the industry leaders collect their cash inside the Money Machine.

customized prize wheelThe Customized Prize Wheel

Who can pass up the opportunity to spin a colorful wheel filled with prizes? With its low cost and high versatility, a Prize Wheel is one of the most cost-effective trade show marketing tools that a company can own. There are hundreds of ways to incorporate the Prize Wheel into contests, games customer retention events, and trade show marketing events. The Prize Wheel is not just useful at trade shows; it has also proven to be effective at outdoor events and in-store promotions.

One of the best ways to utilize the Prize Wheel in your trade show marketing strategy is to give trade show participants an opportunity to spin the wheel in exchange for filling out a contact card. This tactic often results in a stack of contacts by the end of the show that your sales team can use for follow-ups.

Customizing your Prize Wheel ensures that every participant wins – whether it’s a chance to win a bigger prize, a customized ad specialty item, or a coupon for savings on your products and services. Including your own products and services acts as a great cross-promotion as well!

Custom Logo Imprinted Promotional Items as Giveaways

I don’t think there is a trade show booth in existence that does not hand out freebies as part of their trade show marketing campaign! Most custom logo imprinted promotional items fall into the same categories booth after booth: highlighters, stress balls and pocket calendars. Each show has a couple of lucky booths handing out custom logo imprinted promotional items that everyone actually wants.

It isn’t luck that drives participants to these booths, however. It’s good trade show marketing planning! With every booth handing out their own custom logo imprinted promotional items, it is essential that yours stand out. The best ad specialty items are those that are useful for participants while they are at the show. When you give away ad specialty items that fill an immediate need for trade show attendees, they are much more likely to stop by and take one or try to win one.

  • For instance, a canvas bag with your logo printed on the side gives attendees the perfect vehicle for carrying around the rest of the freebies and brochures they pick up. It also serves as a walking billboard for your business and trade show booth.
  • Another great idea is to hand out an ad specialties water bottle. A refreshing bottle of water is always a welcome treat for attendees who have spent the bulk of the day wandering the conference hall.
  • Private labeling your own snack foods has also proven to be highly effective. This surprisingly affordable marketing tool is also extremely effective. Guests often appreciate your gesture of kindness so much that they will stop and chat for a few minutes to return the favor. This gives you the ideal opportunity to engage in conversation and make those important connections.

About the Author
Jonathan Edelman provides exciting trade show marketing ideas, including advice about prize wheels, customizable scratch-off cards, money blowing machines, and other exciting trade show attractions. With years of experience in the trenches, he is an expert on booth displays, lead generation techniques, and networking with trade show vendors. Helping to build a referral-generating system, his ideas continuously lead to a boost in sales and revenue.

Drive Traffic and Sales at Your Marketing Event with Money Machines

Posted on: November 30th, 2012 by admin No Comments

hardcase-money-machineA smart business owner is always looking for creative new ideas to build traffic at the next store event. Whether it’s your first grand opening promotion or one of your regular store promotions, adding an exciting attraction will draw crowds, increase sales, and even generate free publicity.

Ideas4Events offers many different event marketing products for car dealership promotions, trade show marketing, bank marketing, casino event marketing, and more. Across the board, one of our most popular event entertainment products is the money machine or cash cube.

Money Machine Basics

You’ve probably seen money machines at trade shows or other events. Maybe you’ve even used them yourself. The contestant steps into a booth of blowing money and has a limited time to grab as much cash as possible. It’s fun and exciting, and the energy of the event brings curious onlookers over who might not have been planning to visit at all.

Think you can’t afford this promotion? Sure, the high-end hard case money machines have flashing lights, sirens, and customizable displays but there are budget Money Machines other options for the budget-restricted business. Table top cash cubes or inflatable money machines are less expensive choices that still generate huge crowds.

Money Machines Mean Conversions

With a little thought these terrific traffic generators can convert traffic into sales.

The problem with cash is that the customer can have fun at your business, then go next door to spend the money! Instead of cash, fill the machine with vouchers for your business. Not only does this mean the winnings automatically go back into your store, but it gives the customer an incentive to buy. If they leave, they are throwing their winnings away.

Cash vouchers are better than percent-off coupons. Let’s say you offer travel packages that average $1000 each. If a customer grabs a 10% coupon, there is an incentive to buy but not a strong one. It’s still just a piece of paper that has no intrinsic value to the average person’s mind. Replace that coupon with a $100 voucher and suddenly it feels like real money. It’s a lot harder to throw away something that says $100 than something that says 10%.

Combine Promotions For Even More Sales

Instead of letting everyone try the machines, which leads to long lines and frustrated customers, try something like a prize wheel. The customers spin the wheel and the grand prize might be 25 seconds in the cash cube.

If you label every space on the wheel as a prize then all your customers feel like winners. You can be a winner too by making those prizes small promotional items such as coffee cups or t-shirts, all emblazoned with your logo.

The bigger the event, the bigger the attention. A large enough sales promotion can attract the attention of local media, meaning TV and radio promotions that you don’t have to pay for.

Smart business promotion means taking simple ideas and expanding them in new and creative ways. Anyone can find a money machine for rent, but the clever business owner can turn a simple promotional tool into a major sales event.

About the Author
Jonathan Edelman provides exciting trade show marketing ideas, including advice about prize wheels, customizable scratch-off cards, money blowing machines, and other exciting trade show attractions. With years of experience in the trenches, he is an expert on booth displays, lead generation techniques, and networking with trade show vendors. Helping to build a referral-generating system, his ideas continuously lead to a boost in sales and revenue.

Using a Cash Cube to Draw a Crowd at Your Next Tradeshow

Posted on: November 24th, 2012 by admin No Comments

Money MachineTradeshow attractions are designed with one very important purpose in mind – attracting visitors to your booth. Who wouldn’t be attracted to the idea of fists full of cash? That’s just what you get when your tradeshow attractions include a cash cube. There different things you can choose from, but they would be hard pressed to draw a crowd the way a money machine can.

Visual Impact Of The Money Machine

As tradeshow attractions go, the money booth is known to draw some of the biggest crowds. The money machine, or cash cube, resembles a phone booth – with a twist. It is filled with swirling cash or coupons for prizes. If nothing else it creates a spectacle that’s hard to miss. It’s hard to miss a booth full of flying money with a frenzied tradeshow visitor inside desperately trying to snatch up the prizes.

One thing about choosing a cash cube, as opposed to other tradeshow attractions, is that the activity is not just fun for the contestant in the clear cube. It’s also gripping for spectators who gather in hopes of becoming the next lucky contestant.

Draw A Crowd And Engage Visitors

Even in a tradeshow room jam packed with information, displays, and activities a money booth will be hard to miss. It will stand out and draw a crowd where a standard video display or other tradeshow attraction fails to. The prizes are part of the game and the exhibitor chooses the prizes – make it any cash denominations or prize certificates for anything you choose.

Increasing in popularity, the money machine always creates a buzz that permeates the convention center. Contestants take away hands full of cash and prizes, and they can’t help but spread the word. Whether they want their friends to share the wealth, or they just want to brag about their own good luck, they will be talking about your tradeshow attraction.

As the line forms at your money machine, take the opportunity to engage, inform, and educate your visitors. Answer any questions they have and ask for contact information or business cards. This is why you chose a high profile tradeshow attraction – to attract visitors. Be sure to have plenty of well trained staff on hand to help engage visitors as they wait in line or simply watch the other contestants try their luck.

A Customized Cash Cube Enhances Your Brand

Like other tradeshow attractions, a money machine can usually be customized with your brand and colors for the greatest impact. Include your message and product information, logos, slogans, URL, etc. You can have them permanently affixed or applied with removable banners, depending on whether you’re buying or renting the cash cube.

By using a money machine, your brand will be remembered long after the convention is over as one of the most exciting, fun, entertaining attractions at the show. With all the tradeshow attractions to choose from you can be confident that the promise of cash and prizes is sure to draw a crowd to your next trade show exhibit.

About the Author
Jon Edelman provides exciting trade show marketing ideas, including advice about prize wheels, customizable scratch-off cards, money blowing machines, and other exciting trade show attractions. With years of experience in the trenches, he is an expert on booth displays, lead generation techniques, and networking with trade show vendors. Helping to build a referral-generating system, his ideas continuously lead to a boost in sales and revenue.

Making Your Trade Show Booth Come Alive

Posted on: July 18th, 2008 by admin No Comments

Cash Cube Money Blowing MachineWhenever I attend a trade show, I take a walk across the floor to see the other booths and displays. I enjoy seeing the measures that others are taking to attract business to their trade show booths because it can be a fantastic way to get new ideas. However, more often than not, other booth owners end up asking my advice.

Over the years, I’ve developed a reputation for attracting swarms of traffic to my client’s trade show booths. I’ve sharpened my marketing techniques largely by doing what others neglect to do. When you’ve been in the trade show industry as long as I have, you tend to see what others miss.

Entertainment And Trade Show Marketing

Have you ever noticed how gypsies entertain their crowds? They lure people in with a dazzling presentation. Crowds love to be entertained. I’ve been using this concept for years to attract people to my trade show booths. I’ve encouraged my clients to do the same thing and they’re reporting amazing results.

Entertaining the people who walk by my booths is one of my secrets for dominating trade shows. If you want attendees to stop and take notice of your booth and displays, entertain them.

Thrill Brings The Masses

Everyone loves a game of skill and chance. The mere sight of a high stakes game can quicken the pulse – even if you’re not the one playing! In all my years of successful trade show marketing, cash cube money machines have brought some of the largest crowds I’ve seen. In my experience, they’re one of the most effective tools for attracting attention.

Imagine a compartment that’s about the size of a phone booth. It’s enclosed, but transparent. You can see right through it. Someone stands inside and closes the door behind them. Money, prize vouchers, or coupons – whichever you choose to stock the money machine with – begins blowing wildly through the compartment. Contestants have 30 seconds to catch as much as they can possibly grab and then keep what they catch.

Do you think that spectacle might attract some attention? I’ve witnessed firsthand the powerful lure these money booths can have on trade show attendees. You can find more information about them at http://www.money-machine-cash-cube.com.

My Trade Show Marketing Advice

The marketing advice that I’m giving you on this blog comes from hard-earned experience. I’ve been honing my trade show strategies for years and I’d like to help you avoid the mistakes I’ve seen other booth owners commit.

Every attendee who walks by your booth represents an opportunity. Take advantage of it. Entertain them and you’ll find your trade show booths drawing larger and larger crowds. Soon, other booth owners may begin asking you for advice!













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