Posts Tagged ‘Advertising specialties’

Choosing Tradeshow Attractions That Compliment Your Promotional Products

Posted on: February 22nd, 2012 by Jonathan No Comments

Tradeshow AttractionsEveryone knows that promotional products are one of the most popular ways to entice customers to tradeshow displays at conferences and special events. After all, everyone likes to get a bit of something for nothing. If your advertising specialties are quality items that attendees will actually use, your company name and logo can quickly become ingrained in people’s minds. Giving trade show patrons a giveaway is a great way to get them into your trade show booth so that you have the opportunity to interact, get their contact information or schedule a meeting for when the conference is over.

Adding The Next Layer – Tradeshow Attractions

Another popular way to generate interest in your trade show display is to purchase or rent trade show attractions such as cash cubes, prize wheels, treasure chests or popcorn machines. These attractions are designed to capture the attention of conference or trade show attendees who would otherwise simply wander by your booth because they aren’t familiar with your brand or aren’t yet aware of what you have to offer.

Most tradeshow attractions are designed to create immediate interest by grabbing people’s attention. Cash cubes, prize wheels and other interactive games or attractions can offer each person the opportunity to take a few minutes’ respite from the sometimes bewildering array of displays around them and focus on something enjoyable such as winning a prize. You’ll soon discover that, used properly, these machines are great ways to break the ice. Visitors tend to feel more relaxed and receptive after they’ve tried their hand at winning a prize.

Tying Together Your Promotional Products And Tradeshow Attractions

Promotional ProductsWhile both promotional products and tradeshow attractions are key elements to a successful trade show display, they work even better if you can successfully tie the two together in some way. Keep in mind that any advertising specialties or tradeshow attractions should also highlight your company’s products and services. For instance, if you’re a travel agency, you could order leather luggage tags with your company logo as promotional products, then have a prize wheel at your booth that features a variety of fun, vacation oriented prizes such as sunglasses, a beach towel, a duffel bag, etc. By keeping a common thread running through all your promotional products and giveaways, you’ll reinforce your branding and keep potential customers thinking about all your company has to offer.

A Multi-Level Promotional Approach

There isn’t any unspoken rule that limits your use of either advertising specialties or tradeshow attractions to one particular item or prize. In fact, by diversifying your promotional products, you can target particular demographics more successfully for greater impact.

Start with a simple giveaway item for all visitors. For the travel agency, this might be attractive luggage tags or a travel size neck pillow for those uncomfortable airplane flights. Choose a mid-range product to give to any potential clients who actually schedule a meeting with your company; perhaps a travel alarm or small toiletries kit. Finally, you could give away a few top shelf prizes or promotional products to any customers who actually book a vacation while at your trade show booth. Think luggage or a digital camera.

The Total Package: Tradeshow Attractions And Top Quality Promotional Products

By offering promotional products at three levels, you’re reinforcing your company message at every level and drawing in potential customers, setting them up properly for your sales pitch. You can enhance the effectiveness of this approach by utilizing tradeshow attractions such as a treasure chest or prize decoder to give away one grand prize such as a luxury vacation for two.
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By offering multiple promotional products and incorporating a really desirable grand prize for the winner of your tradeshow attraction, you’ll increase your face to face time with interested prospects and reinforce your brand identity every step of the way.

Real-Time Tradeshow Marketing: Blogging From Your Booth

Posted on: January 9th, 2012 by Jonathan No Comments

Internet connections are everywhere. Smartphones have made it easy to check email, social networking sites, and surf the internet no matter where you are, tradeshows included. Smart exhibitors are taking advantage of this and incorporating internet usage into their tradeshow marketing plan. One of the simplest ways of doing this is to add a blog to your tradeshow PR strategy.

The Benefits Of Blogging

Tradeshow MarketingAdding blogging to your list of tradeshow marketing strategies can provide your customers with special insights into your business. Blogs can announce sales, discounts, and special events, or provide information and articles on your company’s industry. Many businesses use their blogs as a way to interact with their customers by encouraging discussions and welcoming feedback on the blog site. This is a great way to build relationships with your customers, which can, in turn, lead to increased business sales.

Incorporating a blog as part of your tradeshow marketing plan operates in the same manner. The idea is to use the blog to drive tradeshow attendees to your booth. Most companies and organizations that exhibit at tradeshows spend loads of time and money marketing their trade show presence before the event even begins and then focus on their exhibit message or trade show goals during the exhibition.

Very few exhibitors consider how to reach their customers at the show. They wait for the customers to come to them, relying on their pre-event marketing to fulfill that goal.

How To Let Show Goers Know You’re Blog Is Active

Blogging can fill this gap. When you live-blog, you can entice customers to stop by your booth. Many trade shows are multi-day events; this gives you an opportunity to market to clients who are at the show right now.

Clients who are attending the show are most likely going to catch up on their email or social media accounts during breaks or at the end of the day. This is your opportunity to grab their attention and drive them to your booth the next day. Perhaps you can post quiz questions on the blog and award prizes for the correct answer – but only if the answer is given in person at your booth. Advertising specialties that relate to social media and blogging would be ideal prizes.

In other cases, co-workers of the attendees, who are back at the office, can read your blog and send word to their exhibit attendees to head over to your booth to catch a certain promotion or deal. This type of blogging works especially well if your customers have subscribed to your blog and receive notices whenever the blog is updated.

Another way to let customers know your blog is active is to use Twitter or other social media accounts to tell them. It’s a simple matter to send a tweet suggesting followers visit your blog for current specials and promotions available only at the tradeshow.

Blogging To Promote Your Tradeshow Attractions

If you have special tradeshow attractions or promotions taking place at the tradeshow, write about it!  Blogs are also a great place to post videos. If you can videotape your visitors scrambling in a money machine or spinning prize wheels, you should! There’s no better way to draw a crowd than to showcase fellow show goers having fun and winning prizes.

Blogs are meant to be ever changing and dynamic – what better way to keep it fresh than to share the excitement of a trade show with your readers in real time?


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