Expert Trade Show Marketing Resources and Trade Show Ideas
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Tradeshow Ideas and Convention Marketing Tips
As a trade show organizer, it is your job to assess the competition and to constantly come up with fresh new ideas to draw in the crowds. Researching, planning, and brainstorming from behind your desk can only get you so far. But actually getting out there and walking the trade show like an attendee can more
As a marketing professional, you know that return on your investment is a crucial part of any strategy. Yet surprisingly few companies (less than 25%) actually use return on investment in presentations. Instead, trade show management professionals typically use leads generated instead. However, lead generation alone is an unreliable method of measuring the effect from more
As a leading source of information for tradeshow marketing, we get lots of questions about strategies to from both trade show veterans and those new to tradeshow marketing. We’ve addressed a long list of questions on our frequently asked questions page, but want to highlight some of the most critical in even more detail here. more
Every marketing dollar needs to be squeezed fully in order to produce results, or to evaluate which of those dollars contributes to the sales process. All too often this thorough analysis has been deferred because marketing is unsure of the best methodology for analyzing the results. Determining ROI on trade shows is daunting, especially for more
If you have ever watched a game show on television, have attended one, or have even been lucky enough to participate in one, then you know how exciting it can be. Consider a game show like Wheel of Fortune for example. What is it about this sort of game show that keeps people coming back more
The time you spend at a tradeshow can be highly productive — but only if your organization and follow up is planned correctly. The goal of attending a tradeshow is to build name recognition, develop product awareness, and to make viable contacts with established and potential customers that ultimately result in sales. In order to more
The trade show giveaways that you offer your booth visitors play a key role in your success during – and after – the event. If you integrate them within your broader trade show marketing strategy, you’ll enjoy a larger volume of booth traffic. What’s more, you’ll also set the stage for following up with leads more
During a recession, the first thought that goes through every trade show exhibitor’s mind is how he or she will survive the inevitable downturn in sales. After all, everyone is tightening their belts. Consumers are keeping their wallets in their pockets. The businesses that sell to those consumers are adjusting their budgets accordingly. Most trade more
In the world of marketing and advertisement it is important for your trade show display to stand out and have unique marketable characteristics to represent your company. These characteristics are a great way to attract the attention of people. Trade show attendees get fixated on things that are not ordinary, but are different and beautiful. more
Some of us are so close to the trade show floor that we often neglect to see things from the perspective of attendees. We’re immersed in our trade show marketing efforts without fully appreciating how those efforts are affecting those to whom they are directed. Nowhere is this transgression more prevalent than with trade show more
In hard economic times one of the first things many companies look at cutting back on is the marketing budget and attending trade shows is often a very first casualty. Trade shows generate billions of dollars in sales every year and rather than cutting this profit making activity from the corporate sales effort there are more
One of the most valuable sources of trade show marketing ideas comes directly from the exhibit floor. There is no better opportunity to observe the promotional tactics that work. In fact, your experience while exploring the floor is a key indicator of what your own audience will respond to. Incorporating the ideas that attracted your more
Background The economic collapse of 2008 left no industry unscathed, but among the hardest hit was the U.S. automotive industry. The Big Three automakers saw sales and revenues fall off dramatically, while companies that supply the industry shared their pain. Among them is German conglomerate the Bosch Group, a manufacturer of consumer and commercial goods more
Trade shows have grown to become the number one business-to-business marketing medium. Why are a growing number of companies marketing themselves at trade shows? Trade shows provide a unique opportunity that cannot be replicated in any other type of venue. The Center for Exhibition Industry Research (CEIR) revealed the following about exhibitions: 88% of attendees more
The pop up trade show display has always been a reliable trade show booth. Not only does it have a design that “pops out”, but also takes a matter of seconds to assemble. Most exhibitors are beginning to steer away from the traditional pop up display and want something with a much more unique design. more
When it comes to trade show marketing, offering a good product is not enough. There are plenty of exhibitors who offer high-quality products, yet struggle to attract visitors to their trade show booths. Attendees crave stimuli that catch their attention and refuses to release it. By incorporating exciting and creative trade show contest ideas into more
Your trade show marketing strategy should focus heavily upon generating leads at the event. There are, of course, many reasons for participating in trade shows. They’re a proven method for increasing your company’s exposure within your market. They’re also an effective channel for introducing new products and services. If planned well, your time and effort more
Your trade show exhibits have a small window of opportunity to attract attendees. Squander it and you may not get a second chance. Each element of your display booth must be designed to communicate your company’s message, showcase your products, and entice your audience to investigate further. These things are the critical precursors that allow more
Exhibitors are not the only ones who have to stand on their feet for long periods of time. Attendees also spend a lot of time walking around the exhibit hall. After so long of standing and walking on concrete, the attendees just want to depart as quickly as possible to the comfort of their vehicles. more
If you have been exhibiting at trade shows for the past several years, you will have noticed that the average age of attendees has declined. It’s a natural evolution in the industry as the people who used to attend are promoted into higher levels of management. Younger faces have taken their place on the trade more
…the trade show floor at your next convention or trade show. Utilize the information and resources available at Trade Show Marketing.com, the most powerful trade show marketing resource on the web, to stand out from the crowd.
Each time you read an article, marketing tip, or a new promotional idea, rest assured that you’re receiving the best quality information on the web. Trade Show Marketing.com is powered by our parent company Ideas 4 Now. Nothing beats experience. Ideas 4 Now has been the absolute authority on trade show marketing and event marketing for over a decade. Ideas 4 Now broke the mold with the introduction of revolutionary trade show marketing promotional ideas such as Blizzard of Dollars Cash Cube Money Machine, Prize Safe, and discount customized ad specialties. Today, Ideas 4 Now continues to challenge and inspire trade show marketers from all over the world.
Beyond the wealth of information offered on their websites, Ideas 4 Now provides expert trade show marketing consulting to help businesses drive traffic, sales conversions, and maximize return on investment. Make your next trade show a true success -- contact one of our trade show marketing experts today at 800-573-3111 or 570-445-9900.
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