Expert Trade Show Marketing Resources and Trade Show Ideas


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Tradeshow Ideas and Convention Marketing Tips

Your Customer Profile – Part 1: The Value of Creating a Customer Profile

Your Customer Profile – Part 1: The Value of Creating a Customer Profile

Much has been written about the importance of a good customer profile yet many exhibitors seem reluctant to take the time to create one. This article, which is the first of two parts, addresses the problem. Here we will look at the reasons a customer profile will enhance your exhibit program. In next month’s article more

Top 10 Key Items All Great Booths Do Well

Top 10 Key Items All Great Booths Do Well

Hello class! TradeShow Teacher here with your next lesson; we will be doing a Top 10 List of “What the most effective exhibitors are doing right”. As a trade show consultant, I spend a lot of time working with clients, teaching them and applying the Top 10 list I will share with you today. Some more

TradeShow Teacher’s Tips and Tricks From the Trade Show Trenches

TradeShow Teacher’s Tips and Tricks From the Trade Show Trenches

Hello class. For this TradeShow Teacherlesson I decided to share with you some of the lessons I have learned over the years. Some of them I learned the hard way by making mistakes, others I picked up through guidance by professionals in the field. This topic idea was inspired by writing little sidebars in “The more

Sales and Marketing Departmental Cooperation: Can’t We All Just Get Along?

Sales and Marketing Departmental Cooperation: Can’t We All Just Get Along?

We’re going to talk about doing a better job staying in touch with other parts of the corporate family and how to get along with the more – let’s say estranged parts of the company. And since I am still the TradeShow Teacher, we’ll put all this into the context of improving your trade show more

How to Search for Targeted Trade Shows

How to Search for Targeted Trade Shows

With the economy spiraling downwards and every budget including the trade show budget shrinking, it is more important than ever to find the right, targeted shows to exhibit at. There are many options to find trade shows and today we will discuss the best ways to find the shows that will improve your ROI. I more

Booth Staff Superstars

Booth Staff Superstars

Hello class. It’s time for your next lesson! In this lesson we will be covering how to turn your booth staff into superstars; from how to select the most qualified staffers to training them for booth duty. Did you know that your booth staff plays one of the most important roles in forming an opinion more

Best Practices to Boost Your Tradeshow Results

Best Practices to Boost Your Tradeshow Results

Hello Class! In this lesson we will cover Best Practices you should consider implementing into your trade show program. “Best Practices” is one of those buzz words (OK, two words) that mean a lot of different things to different people. It usually is a collection of knowledge and rules as to how certain things should more

The A, B, C’s of Exhibiting Effectively

The A, B, C’s of Exhibiting Effectively

This lesson is going to be a bit different from my traditional lessons; for this lesson I will be showing pictures of three booths that just didn’t quite “make the grade” and describe the A, B, C’s of how those companies could have improved the information displayed to better reach their target audience. I’ve edited more

Eight Easy to Apply Networking Strategy Steps

Eight Easy to Apply Networking Strategy Steps

Hello class! Who’s interested in learning how to rapidly grow their business? How about increasing revenue? Networking is one of those arts that are often overlooked, yet it is a great, cheap and easy way to find new prospects, partners and vendors. Now that I got your attention, let’s start exploring how networking can help more

ROI or ROO

ROI or ROO

There has been an increased interest in whether face-to-face marketing at shows produces a return. Maybe it was due to the recession or simply because exhibit managers looking at the escalating exhibition budgets began asking the right questions. Most often marketers look for a return on investment (ROI). Corporations rely heavily of the ROI calculation more

Trade Show and Convention Display Ideas

Trade Show and Convention Display Ideas

The convention booths that attendees are going to remember the most are the ones that have trade show games and activities that will keep them engaged while also informing them of what your company does. As important as trade show displays are at gaining your audience’s attention, it is the activities and booth staff that more

Setting Goals and Objectives that Focus, Motivate and Stimulate your Trade Show Program

Setting Goals and Objectives that Focus, Motivate and Stimulate your Trade Show Program

It has often been said that the secret to exhibit success lies in its focus. All too often exhibitors either try to accomplish too much from their exhibitions or their goals are vague at best. The trick to getting your trade show program off on the right foot is to spend time well before you more

Twitter Tactics to Boost Trade Show Display Traffic

Twitter Tactics to Boost Trade Show Display Traffic

Social media has become a necessity for trade show marketing campaigns since they allow exhibitors to promote their trade show displays and the convention all at the touch of a button. In fact, you will find more business professionals using networking websites than you will people using it for the personal lives. Twitter has especially more

Trade Show Displays: Love at First Site

Trade Show Displays: Love at First Site

Interactive, eye-catching trade show booths are an ideal way to quickly increase your company’s name recognition and expand your customer base. Research has shown that vendors have only three seconds to make a strong first impression and grab the attention of trade show attendees. A display with an immediate and profound visual impact will result more

Add Some Magic to Your Booth and Make More Leads Appear

Add Some Magic to Your Booth and Make More Leads Appear

Hiring Trade Show Magicians to Complement Your Trade Show Marketing Efforts Throughout history, people have been captivated by accomplished magicians and their amazing skills of illusion. Most individuals never get to see a professional magician in action and would seize the opportunity to be up close and personal with a master of the magical arts. more

Ways to Boost Your Trade Show Booth Staff’s Performance

Ways to Boost Your Trade Show Booth Staff’s Performance

It may be your stunning, well-designed trade show displays that intrigue the attendees to stop by your booth, but it is your staff that will turn that interest into sales. Even if they know the products they are selling like the back of their hand, there are still some nonverbal cues that may cause the more

How to Find the Right Trade Show to Fit Your Needs

How to Find the Right Trade Show to Fit Your Needs

Trade shows are an extremely beneficial way of gaining new customers and increasing your sales. However, if you are going to the wrong events, you aren’t going to meet the target audience you need to reach to be successful. There are several questions to ask yourself before registering for your next convention. What’s Your Goal? more

Using Social Media to Boost Tradeshow Marketing Strategies

Using Social Media to Boost Tradeshow Marketing Strategies

Tradeshow marketing is essential to the success of any company’s appearance at highly competitive tradeshows or conventions. Regardless of how much you spend on great boothattractions or giveaways, you won’t capture the audience you desire if you don’t generate enough interest in advance and maintain that level of interest throughout the show. Tradeshow marketing is more

Ways to Stay Within Your Budget at Trade Shows

Ways to Stay Within Your Budget at Trade Shows

Trade shows have proven to be one of the most cost effective ways of marketing your business and getting people talking about your products and services. With only 3-5 seconds to grab the attendee’s attention, it is extremely important to have trade show displays that stand out. Now before you start to panic over the more

Stand Above the Crowd Using Social Media Marketing Strategies

Stand Above the Crowd Using Social Media Marketing Strategies

I don’t need to tell you that in this economy, it’s more important than ever to find ways that can help your trade show business stand above the crowd. Not only do you want to keep competition at bay, but you also want to use the best tradeshow marketing approaches that can help you succeed. more


…the trade show floor at your next convention or trade show. Utilize the information and resources available at Trade Show Marketing.com, the most powerful trade show marketing resource on the web, to stand out from the crowd.

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