Expert Trade Show Marketing Resources and Trade Show Ideas
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Tradeshow Ideas and Convention Marketing Tips
When you find yourself in charge of creating an attractive graphic backdrop for your trade show booth, sales presentation or speaker’s podium your objective is to have a backdrop system that is attractive and professional looking, that is easily assembled and disassembled, and that comes at a reasonable cost. You may also be concerned that more
By participating in a trade show booth you can lead a prospective buyer from mild curiosity to the decisive act of placing an order. In fact, the trade show makes an important contribution to the shortening of the decision-making process. At a trade show, you have a high proportion of prospects, because the audience is more
There are multiple ways to communicate with your target market. Some methods of communication are much more effective, appropriate and cost efficient than others. As always, your budget will dictate how many touch points you can have with your target market. Also keep in mind that you should be trying to find ways to drive more
In a time where personal interaction is becoming obsolete and replaced with an online social world, it would seem likely that business interaction would follow in its digital footsteps. Business communication, recruitment, announcements, and client meetings… how close are we to a completely web-based system? Many people would probably argue we’re dangling on the cusp more
Exhibiting at trade shows can be a cost-effective way to generate business, whether you are a new entrepreneur or have been in business for years. Some exhibitors, however, do not experience the success of others. The success of the exhibitor is the responsibility of the exhibitor, not the trade show organizer. The organizer’s responsibility is more
Tom Hanks, Justin Timberlake, and Hall of Fame NFL quarterback Steve Young were among the many celebrities participating in the Consumer Electronics Show (CES) in Las Vegas in early January 2006. The show floor was 28 football field’s worth of space with 2,500 trade show exhibitors vying for attention in 1.6 billion square feet of more
If your company is planning to exhibit at a trade show and your firm has an intriguing new product or service to showcase, you may be able to generate thousands of dollars in free exposure by hiring a public relations specialist to get national and international media coverage. By hiring a public relations pro, you more
If you want people to read your product and service information and yet want to reduce the amount of paper you bring to a trade show, Quick Response or QR codes may be your answer. QR codes are that weird looking box found in the lower right hand corner of a product label. With an more
Whenever I am helping a client with their tradeshow marketing strategy, I inquire as to what products they intend to show. Inevitably, the response includes any number of products and services, so my next question is, “What is the most important to you? What is the most important to your customer?” Rarely is that answer more
Tradeshow attractions are designed with one very important purpose in mind – attracting visitors to your booth. Who wouldn’t be attracted to the idea of fists full of cash? That’s just what you get when your tradeshow attractions include a cash cube. There different things you can choose from, but they would be hard pressed more
While giveaways and tradeshow attractions are an integral part of every tradeshow, they’re not necessarily what are attracting the decision-makers to your booth. To get in front of the influencers and decision-makers at the next show, consider these tips when planning your tradeshow marketing strategy. Choose The Right Place And Mode Of Communication Make sure more
There are several interesting tradeshow marketing trends that are either on the horizon or already firmly in place that will continue to show strong growth in 2013. After a few rough years when the economy was flagging, this year’s consumers and business owners are cautiously optimistic and putting more money into convention marketing in hopes more
After awhile, all booths can start to look similar to a trade show attendee. Things get overwhelming and they begin to tune out what they’re seeing and hearing. Once that happens, your message can easily get missed or even worse, your booth can get passed over altogether. That’s one reason why it is so important more
Want to hear the worst follow-up phone call to a contact you met at a trade show? It goes something like this. You: Hi, It’s Jason Smith with ABC Company and we met last week at the Green Show. Contact: Yes I remember you. What can I do for you? You: We only had a more
One of the great benefits of attending an exhibition is the opportunity to network with industry colleagues, suppliers and buyers. Yet, we see people with their eyes cast downward, mesmerized as their fingers fling across a miniature keyboard at lightening speed. Has face-to-face interactions faded into the ether, never to be seen again? Have we more
The secret to exhibit success lies in your ability to focus all your resources on a single, achievable and measurable goal. But there are situations where focusing on one goal may mean lost opportunities, particularly when you are exhibiting at B to C (Business to Consumer) shows. Typically exhibitors who participate in shows that attract more
Trade shows present visitors with an overwhelming amount of information. Tradeshow games and attractions offer visitors a welcome break from the bombardment of information. They create excitement around your booth, captivate your audience, and provide an opening for you to connect with prospective customers. Go For Visual Impact The selection of tradeshow games available is more
A big part of trade show marketing is deciding the right products to show. Inevitably, to narrow down the possibilities ask yourself, “What is the most important to me? What is the most important to my customers?” Rarely is that answer on the tip of your tongue. Like many trade show participants you probably want more
More and more exhibitors are now calculating the Return on Investment, (R.O.I.) from their show participation. R.O.I.tells you whether you are achieving your goals, and if you are adding to the bottom line of your corporate profits. However, as you are gathering the R.O.I information, it will be helpful to also look at two additional more
In a previous article titled: Your customer Profile – Part 1 – “The value of creating a customer profile”, I spelled out five reasons why your exhibit program will benefit from the time you take to understand your customer: These five were: It is good marketing It helps you focus your exhibit planning It helps more
…the trade show floor at your next convention or trade show. Utilize the information and resources available at Trade Show Marketing.com, the most powerful trade show marketing resource on the web, to stand out from the crowd.
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