Expert Trade Show Marketing Resources and Trade Show Ideas


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Tradeshow Ideas and Convention Marketing Tips

How To Attract People To Your Trade Show Booth

How To Attract People To Your Trade Show Booth

Your trade show booth needs to attract visitors. If it fails to do so, your success at the event will likely be dismal. What’s worse, your plans to follow up with qualified leads become practically useless. Whenever I attend an event, I always walk around the floor to see what other exhibitors are doing to more

3 Ideas For Trade Show Contests

3 Ideas For Trade Show Contests

I’ve been holding trade show contests before and during trade shows in order to generate buzz among my customers and attract crowds to my booths. Trade show contests are incredibly effective for grabbing attention and creating excitement at the trade show. Executed correctly, trade show contests are part of a larger trade show marketing strategy. more

4 Trade Show Giveaways That Will Flood Your Booth With Traffic

4 Trade Show Giveaways That Will Flood Your Booth With Traffic

The right trade show giveaways can generate goodwill, promote your company, and improve brand awareness. They can communicate your core message to attendees and pave the road for your booth staff to qualify leads. There’s an additional advantage… High-quality promotional items function as a trade show traffic magnet. Not only do they encourage your customers more

4 Questions To Ask Before Investing In Trade Show Giveaway Ideas

4 Questions To Ask Before Investing In Trade Show Giveaway Ideas

Think back to the last time you explored the trade show floor. Chances are, you noticed exhibitors giving away promotional items that seemed ineffective given their products, company brand, or marketing message. This is a common mistake exhibitors make when they fail to use trade show giveaways as a supplemental component of their trade show more

Leveraging Trade Show Exhibits For Success During A Recession

Leveraging Trade Show Exhibits For Success During A Recession

The economy has taken a toll on every sector and the trade show industry has not been spared. The number of exhibitors is down. Floor traffic is down. And as a result, booth traffic is down. While this environment appears dismal, it actually represents a fantastic opportunity for aggressive exhibitors who are looking for ways more

How To Use Trade Show Contests To Improve Booth Traffic

How To Use Trade Show Contests To Improve Booth Traffic

Motivating people to visit your trade show booth is essential to your success at the event. Without attendees coming to your exhibit and speaking with your staff, you cannot effectively communicate your marketing message or qualify leads. Trade show contests will not only bring people to your booth, but they can also infuse your audience more

Generating Trade Show Leads With Exciting ‘Outside the Box’ Promotions

Generating Trade Show Leads With Exciting ‘Outside the Box’ Promotions

In order to generate trade show leads, you must first attract people to your exhibit. Don’t wait for the day of the event. At any given trade show, there will be dozens, even hundreds of trade show exhibits, clamoring for attendees’ attention. In order to attract trade show visitors, you need to think outside the more

How To Maximize The Value Of Your Trade Show Giveaways

How To Maximize The Value Of Your Trade Show Giveaways

Trade show giveaways are undervalued and underestimated by most exhibitors. The evidence can be found within the trash bins that are scattered throughout the convention hall. The problem is that many exhibitors think promotional items are only useful to the point of attracting attendees to their trade show booths. Nothing could be further from the more

3 Types Of Impressive Trade Show Displays

3 Types Of Impressive Trade Show Displays

The types of trade show displays you choose for your exhibits play an important role in making an impact on your audience. At some trade shows, your exhibit space will be limited and require a compact, flexible solution. At other events, you might have an expansive exhibit and need to make a memorable impression; a more

4 Trade Show Promotion Tips To Bring Visitors To Your Booth

4 Trade Show Promotion Tips To Bring Visitors To Your Booth

Most exhibitors fail to promote their trade show booths. Instead, they show up at an event and wonder why their booth is empty. The problem is nearly always a lack of marketing and promotion. Having the highest-quality products and most creative displays won’t be enough to make your attending a trade show worthwhile. Successful exhibitors more

4 Creative Trade Show Ideas To Improve Your ROI

4 Creative Trade Show Ideas To Improve Your ROI

In the past, I’ve given you a number of trade show ideas that you can use to improve the success of your trade show marketing efforts. We’ve talked about promotional giveaways, motivating your booth staff, attracting visitors, and creating eye-catching trade show exhibits. Each contributes to your bottom line. Today, I’ll give you 4 creative more

3 Ideas For Motivating Your Trade Show Booth Staff

3 Ideas For Motivating Your Trade Show Booth Staff

As a business owner, it’s important to realize that your employees may not have the same level of excitement or passion about trade shows as you do. They don’t have the same vested interest. And more often than not, they’re less than thrilled than you are about having to attend the event. Unique trade show more

How To Control The Costs Of Your Trade Show Exhibits

How To Control The Costs Of Your Trade Show Exhibits

With companies in every market reducing their trade show marketing budgets, financial resources are limited. Reserving space, setting aside time to attend trade shows, and paying for travel and lodging for yourself and your staff can put enormous strain on a dwindling budget. Meanwhile, the costs associated with the design and construction of your exhibit more

3 Trade Show Display And Convention Booth Tips

3 Trade Show Display And Convention Booth Tips

For several weeks, we’ve been talking about deploying effective trade show marketing tactics, properly training booth staff, and implementing follow-up systems. There’s another area which requires a keen eye and a savvy marketing approach: booth displays. The display you use can play a key role in attracting the attention you need from your target audience. more

3 Ideas For Trade Show Contests

3 Ideas For Trade Show Contests

I’ve been holding trade show contests before and during trade shows in order to generate buzz among my customers and attract crowds to my booths. Trade show contests are incredibly effective for grabbing attention and creating excitement at the trade show. Executed correctly, trade show contests are part of a larger trade show marketing strategy. more

Training Your Trade Show Employees To Qualify Leads

Training Your Trade Show Employees To Qualify Leads

Your company’s trade show marketing success is a reflection of several factors that converge to bring about a specific objective. One of the most important factors is your trade show booth staff’s ability to approach visitors and qualify them as leads. These leads are what make your trade show marketing plan worthwhile. Because it’s unlikely more

Preparing For Trade Show Success

Preparing For Trade Show Success

Success at trade show marketing does not happen on its own. It requires careful planning long before the event begins. I have been surprised to see many exhibitors – and a few of my own clients – fail to plan 12 months before the event. Instead, they wait to plan their booth design, giveaways, staffing more

Trade Show Marketing Do’s And Don’ts

Trade Show Marketing Do’s And Don’ts

You can boost your chances of success at your next event by following a few trade show marketing strategies that have proven to be effective. On the other hand, you might sabotage your success if you or your employees commit a few common mistakes. Today, I’ll give you three do’s and three don’ts of savvy more

3 Trade Show Marketing Mistakes To Avoid

3 Trade Show Marketing Mistakes To Avoid

You must not approach trade shows haphazardly. While this may sound intuitive to event marketing veterans like myself, it’s astonishing how many people neglect the fundamentals. Meticulously preparing for an event entails careful planning, savvy promotion, effective qualification of leads and flawless follow up. The success you’ll enjoy from trade shows is driven by the more

5 Tips For Selecting Trade Show Clothes

5 Tips For Selecting Trade Show Clothes

Today, I’m going to explain an overlooked tool that a majority of trade show exhibitors fail to leverage. When used correctly, the clothes that you and your booth employees wear can create a branded memory in the minds of attendees. When you follow up with your leads, your ability to trigger that memory can be more


…the trade show floor at your next convention or trade show. Utilize the information and resources available at Trade Show Marketing.com, the most powerful trade show marketing resource on the web, to stand out from the crowd.

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