On the busy trade show floor, drawing attention and attracting crowds to your trade show exhibit is critical. Here you’ll find a variety of trade show marketing ideas designed to help your trade show booth stand out from the masses. Have additional ideas and proven strategies for drawing crowds at trade shows? Email your suggestions for review!

Our goal is to provide you with the most comprehensive tools and resources for creating outstanding trade show events. Be sure to bookmark this page as we are constantly adding new, proven trade show marketing ideas and strategies.

The Blizzard of Dollars Cash Cube Money Machine: A telephone booth shaped cube with dollars and prizes swirling around inside can be an especially effective trade show marketing tool. Participants can win a chance to spend a minute in the Cash Cube collecting as many prizes as they can. Prizes can be actual money or customized coupons to suit your business’s products or services. The sight of someone flailing around in the booth is usually comical enough to stop show traffic – right at your booth!

The Cha Ching! Slot Machine: A real slot machine with all the sounds and lights but without the coins. You determine the prizes and the odds of winning. Larger prizes work well with an ongoing booth contest to generate media coverage and high participation. Smaller prizes, on the other hand, ensure that all participants who register get a chance to pull the lever and win a small promotional item or discount on your products or services.

Personalized Promotional Products: Take advantage of incredibly competitive prices on unique trade show promotional items. Use these items as prizes for larger promotions like the Cash Cube Money Machine or Cha Ching! Slot Machine or simply hand them out to trade show participants in an effort to increase booth traffic. Highly desirable items like customized bags, water bottles or T-shirts can be highly effective in drawing attendees to your booth.

The Trade Show Marketing Prize Wheel: Who can pass up the thrill of spinning a prize wheel? Trade show participants will line up to spin the wheel and earn prizes and vouchers. Choosing to use prizes that reflect your industry is highly recommended. Participants can earn discount services, free products or coupons.

Search Engine Submission Services: Get listed in more than 200 search engines and directories so that trade show attendees can find your website when they need to!

Customizable Scratch Off Cards: Offer attendees the opportunity to test their luck with scratch off cards that can be customized with your logo and your choice of prizes. These can be used as incentive for attendees to stop by your booth or in conjunction with a larger promotion.

The Prize Vault: Trade show attendees can make an attempt at guessing the six-digit combination that unlocks the prize of your choice inside. Allow visitors to guess randomly or allow guest to pick from a stack of envelopes filled with possible combinations and one winning combination. When the one winner cracks the code, get ready for an explosion of energy and excitement! This is a promotion that is sure to generate a lot of buzz on the trade show floor.

Show Stopping Robots: It doesn’t take long for word to spread through a trade show venue when something as amazing as an interactive robot is working your booth. Everyone will want their chance to hear him talk and see him interact with the crowd. Our friendly show stopping robots are sure to draw attention and bring smiles to the faces of your customers.

Trade Show Event Photography: With computer technology, we can put trade show attendee’s faces on various unique backgrounds to create memorable photo keepsakes. And because people rarely throw a photo of themselves away, this keepsake acts as a powerful marketing tool long after the tradeshow is over as attendees display their memento in their home or office.

Video Game Attractions : Showcasing Pac Man, Ms. Pac Man, Galaga and other video game attractions in your trade show exhibit is a surefire way to attract the masses. Everyone that played these classic games as a kid can’t help but stop for a challenge! People hang around to watch the game, conversation ensues, and great connections are made when you include video game attractions in your trade show exhibit.