Tradeshow marketing doesn’t begin and end on the trade show floor. For real success, you need to generate buzz prior to the event and follow up with anyone who visited your trade show booth after the show is over. You need to communicate with clients and associates weeks or even months in advance to and continue to communicate with leads long after you’re back in your office.
The “before and after” phases of tradeshow marketing can be time consuming and expensive, but it’s crucial to make contact with any leads before and after each trade show in order to keep your company’s name fresh in the minds. Communications researchers have determined that the name of a company, product or service doesn’t “stick” until listeners have heard it at least three times, preferably in a variety of contexts. Using more than one mode of communication (face-to-face at the show, via Internet, and by phone, for example) for your tradeshow marketing helps cement your message as well.
Incident Notification Systems Evolved Out Of Need
A recent innovation in mass communications tailored to client needs is the popularity of incident notification systems. Several companies, including Send Word Now (www.sendwordnow.com), offer this unique and easy to use instant communication technology. Although initially developed out of the need for a faster, more efficient way to notify groups in the event of a disaster or potentially dangerous situation, it has quickly been embraced by businesses that need to communicate to large groups for sales force communications, conference calls, and corporate communications. It’s also a great tradeshow marketing tool.
How “Send Word Now” Can Boost Your Tradeshow Marketing Power
Today, companies around the globe are relying on Send Word Now’s easy incident notification system to quickly and efficiently relay their message. With Send Word Now, you can send any convention marketing message, simultaneously to computers, laptops, cell phones, Blackberries, landlines and pagers. Recipients can then respond individually from any of these communications systems.
Generate Interest Prior To Each Trade Show
Imagine the value this can add to your tradeshow marketing! A few months in advance of your next trade show, simply send out a mass tradeshow marketing notification to all your prior and current customers, potential customers, and business associates announcing your attendance at the next trade show to create buzz before the event. A quick reminder a week or two before the show will ensure it’s on everyone’s calendar.
Tradeshow Marketing During The Event
Tradeshow marketing messages sent via Send Word Now can also keep conference or trade show attendees in the loop throughout the event. Are you holding a raffle, featuring a prize wheel or demonstrating new products? Sending out an alert can stimulate more interest and ensure no one misses a demonstration. You can also use Send Word Now to entice visitors by giving them a clue or the answer to a question that will result in some type of reward if they use it when visiting your booth. Any trade show attendees who might have been wavering about visiting will likely take the time to drop by once they receive your message.
Easy Follow Up
One of the most tedious aspects of convention marketing is following up new leads after the trade show is over, but Send Word Now makes it incredibly simple. You can send instant messages, emails or even a personalized voice mail message to anyone who stopped at your booth, as well as a “Sorry we missed you” message to anyone you didn’t see at the tradeshow.
The new tradeshow marketing possibilities with Send Word Now are endless. You can use it to send out product launch notices, tradeshow marketing materials, press releases and just about anything you can think of to thousands of leads in just a few clicks, ensuring impressive tradeshow marketing coverage on time, every time.