Expert Trade Show Marketing Resources and Trade Show Ideas


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Tradeshow Ideas and Convention Marketing Tips

Cut Trade Show Costs

Cut Trade Show Costs

Cut trade show costs The recession might be behind us, yet companies and individuals alike are watching their money better than ever before. It is common knowledge that the first two budget cuts a company will make under financial pressure are marketing and training. It is no coincidence that trade shows are exactly that, marketing more

Trade Show Trends

Trade Show Trends

Trade Show Trends When people attend a trade show, they are expecting to be impressed. There is a certain energy you can only find a trade show and it’s important that your company be in sync with that energy. This energy is generated by the details…the “extra special” components. Trade shows attract thousands of potential more

Capturing Media Attention

Capturing Media Attention

Capturing Media Attention An imperative part of your small business marketing plan should be attracting media attention. Here are five great ways to get and keep their attention: Start with an email: Pitching a media outlet for coverage of your small business should start with an email. Let the media outlet know who you are, more

Don’t make these trade show mistakes!

Don’t make these trade show mistakes!

Don’t make these trade show mistakes You must approach trade shows with focus, determination and with a plan for success. While this may sound easy, it’s surprising how many companies forgo the fundamentals of marketing when planning and producing their trade shows. Conscientious planning for the event involves precise devising, smart promoting, competent lead qualification more

Trade Show Staffing

Trade Show Staffing

At the end of your trade show, you’re going to look back and evaluate all of the decisions you made to execute the show. You’re going to look at how much money you spent, did you go over your budget? You’re going to look at any growth your social media channels experienced, how many new more

Pre Show Marketing Ideas

Pre Show Marketing Ideas

Ever stopped to consider just how effective pre-show marketing can be? When you prepare for a show, do you chronically assume the marketing team at the trade show will deliver droves of leads right to your booth? How many times have you seen a shows attendance turn out be less than expected? While there is more

Better Trade Show Demonstrations

Better Trade Show Demonstrations

As we discuss often, every second counts when exhibiting at a trade show. It all boils down to one thing: Better trade show demonstrations. The method you use to demonstrate your product at a trade show has a significant impact on the success of your exhibit. Customers love to be educated. You have a much more

Budget Friendly Trade Show Booth Ideas

Budget Friendly Trade Show Booth Ideas

Perhaps it’s your company’s first trade show. Maybe you have a smaller trade show budget than previous years. Perhaps you’re renting a small booth this year. Whatever the case, if a fancy custom booth design is out of the question, you still have plenty of options when it comes to creating a dynamic trade show more

Choosing the Best Trade Show

Choosing the Best Trade Show

Participating in a trade show can help you achieve many goals at once. Building your brand awareness, generate sales, generate leads, launch a new product, investigate your competition, gain media exposure and open new relationship channels are just a handful of the possibilities. You can learn more about your industry, your competitors and your customers more

Three Phases of Trade Show Preparation

Three Phases of Trade Show Preparation

Three Phases of Trade Show Preparation Congratulations on exhibiting at a trade show! While often a huge undertaking, trade show participation can pay off ten fold. You should know that participating in a trade show goes far beyond decorating your booth and passing out business cards. In this article, we’ll discuss some topics relevant to more

Use Social Media in Pre-Tradeshow Activities

Use Social Media in Pre-Tradeshow Activities

Trade shows are an effective marketing medium that expand brand awareness. They are also a great way to showcase your business to your target audience. While exhibiting at trade shows, your business will receive immense attention. Participation in a trade show will provide you with a ton of opportunities including: * Opportunity to analyze your more

Panning for Gold: Tradeshow Marketing

Panning for Gold: Tradeshow Marketing

Finding the best possible leads at a trade show is akin to prospecting for gold. You look around, ask a few open-ended questions, and hope you strike it rich. But that’s only the first part of the equation. After that, someone has to close the sale. In business we talk about ‘closing the sale’ as more

Trade Show Displays & Design

Trade Show Displays & Design

Trade show displays act as a billboard advertising your services, products, or company at expos. Most attendees will only stop at booths that will attract their attention in less than three seconds as they walk past. One wrong design move could mean a loss of traffic and lead generation for you. Here are the top more

Better Ways To Engage Visitors At Your Trade Show Booth

Better Ways To Engage Visitors At Your Trade Show Booth

Better Ways To Engage Visitors At Your Trade Show Booth If you’re a veteran marketer and trade show exhibitor, you may struggle to come up with new marketing, giveaway and tradeshow attraction ideas for each show. While these aspects are all key to attracting people to your booth and entertaining them, what you do with more

What Makes A Good Trade Show Giveaway?

What Makes A Good Trade Show Giveaway?

What Makes A Good Trade Show Giveaway? Most traditional marketers know that offering giveaways is a part of trade show culture, even though it is hard to measure the ROI. You realize that the value of giveaways cannot be measured in the dollars and cents, yet they have an important role to play getting people more

Trade Show and Convention Display Ideas

Trade Show and Convention Display Ideas

The convention booths that attendees are going to remember the most are the ones that have trade show games and activities that will keep them engaged while also informing them of what your company does. As important as trade show displays are at gaining your audience’s attention, it is the activities and booth staff that more

Social media trade show ideas

Social media trade show ideas

Harness the power of social media at your next trade show exhibit!   Gone are the days when you could stand at your trade show booth and leave with an endless supply of leads acquired through brochures and a handshake. The competition between trade show booths to attract potential customers has inflated in such a more

Cash Cubes provide trade show lead generation opportunity!

Cash Cubes provide trade show lead generation opportunity!

Cash Cubes provide trade show lead generation opportunity!   Trade shows are your company’s debut to a captured audience. Your exhibit provides an excellent platform to enhance your credibility and visibility to customers, new and established. Each company has different goals for their participation at a trade show, but they all have at least one more

How To Create Buzz At Your Next Trade Show

How To Create Buzz At Your Next Trade Show

Put A Little Vegas In Your Next Trade Show Why do people go to trade shows? With plenty of consumer information readily available on the Internet, they can get much of the information they need by simply surfing on their tablet, laptop, or phone. Trade show exhibitors must offer something more to engage people that more

5 Lesser Known Tradeshow Mistakes

5 Lesser Known Tradeshow Mistakes

  If you have ever planned or worked a tradeshow for your company, you know that they require a lot of careful planning if you want to come home with a success under your belt. Most marketers know of the big mistakes, like failing to promote your presence at an upcoming booth, or worse, investing more


…the trade show floor at your next convention or trade show. Utilize the information and resources available at Trade Show Marketing.com, the most powerful trade show marketing resource on the web, to stand out from the crowd.

Each time you read an article, marketing tip, or a new promotional idea, rest assured that you’re receiving the best quality information on the web. Trade Show Marketing.com is powered by our parent company Ideas 4 Now. Nothing beats experience. Ideas 4 Now has been the absolute authority on trade show marketing and event marketing for over a decade. Ideas 4 Now broke the mold with the introduction of revolutionary trade show marketing promotional ideas such as Blizzard of Dollars Cash Cube Money Machine, Prize Safe, and discount customized ad specialties. Today, Ideas 4 Now continues to challenge and inspire trade show marketers from all over the world.

Beyond the wealth of information offered on their websites, Ideas 4 Now provides expert trade show marketing consulting to help businesses drive traffic, sales conversions, and maximize return on investment. Make your next trade show a true success -- contact one of our trade show marketing experts today at 800-573-3111 or 570-445-9900.

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Great Ideas for Trade Show Giveaways and Promotional Items. Customized logo-branded Tradeshow Giveaways, Logo-Imprinted Products, Advertising Specialties, and Discount Personalized Gifts

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