Expert Trade Show Marketing Resources and Trade Show Ideas
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Tradeshow Ideas and Convention Marketing Tips
A trade show is an investment in your company, and you should take the time to treat it as such. It may seem simple, but it takes time to develop measurable goals for the show. Here are three trade show strategies to help you market your company and maximize your return on investment. Plan Ahead more
Are you planning to exhibit at any shows in 2016 or 2017? If you haven’t already started planning, the time is now. Participating in trade shows are a big financial commitment. Laser focused planning will help guarantee an ROI. I always recommend beginning trade show planning six to eight months in advance. You may want more
Shopping bags often serve many functions. Of course, these functions are influenced by the type of shopping bag. After the grocery store, plastic bags are great for doggy cleanup and house waste or even a makeshift lunch bag. Post trade show, paper bags are great for storing stuff in a dusty attic, as gift wrap more
What is a microsite? A microsite is an additional website, separate from your company’s main website, with an independant address, used to deliver a more specific message, product or service. A microsite is a great way to create a special platform for people to interact with your campaign. For instance, if your company is participating more
As many business owners know, if you pitch your product or service to everyone, you may end up selling to no one. Figuring out your niche market – where you fit in- gives you precise direction on where to cast your marketing net. Traditional wide-net advertising (radio, tv and print) are great for letting the more
Cut trade show costs The recession might be behind us, yet companies and individuals alike are watching their money better than ever before. It is common knowledge that the first two budget cuts a company will make under financial pressure are marketing and training. It is no coincidence that trade shows are exactly that, marketing more
Trade Show Trends When people attend a trade show, they are expecting to be impressed. There is a certain energy you can only find a trade show and it’s important that your company be in sync with that energy. This energy is generated by the details…the “extra special” components. Trade shows attract thousands of potential more
Capturing Media Attention An imperative part of your small business marketing plan should be attracting media attention. Here are five great ways to get and keep their attention: Start with an email: Pitching a media outlet for coverage of your small business should start with an email. Let the media outlet know who you are, more
Don’t make these trade show mistakes You must approach trade shows with focus, determination and with a plan for success. While this may sound easy, it’s surprising how many companies forgo the fundamentals of marketing when planning and producing their trade shows. Conscientious planning for the event involves precise devising, smart promoting, competent lead qualification more
At the end of your trade show, you’re going to look back and evaluate all of the decisions you made to execute the show. You’re going to look at how much money you spent, did you go over your budget? You’re going to look at any growth your social media channels experienced, how many new more
Ever stopped to consider just how effective pre-show marketing can be? When you prepare for a show, do you chronically assume the marketing team at the trade show will deliver droves of leads right to your booth? How many times have you seen a shows attendance turn out be less than expected? While there is more
As we discuss often, every second counts when exhibiting at a trade show. It all boils down to one thing: Better trade show demonstrations. The method you use to demonstrate your product at a trade show has a significant impact on the success of your exhibit. Customers love to be educated. You have a much more
Perhaps it’s your company’s first trade show. Maybe you have a smaller trade show budget than previous years. Perhaps you’re renting a small booth this year. Whatever the case, if a fancy custom booth design is out of the question, you still have plenty of options when it comes to creating a dynamic trade show more
Participating in a trade show can help you achieve many goals at once. Building your brand awareness, generate sales, generate leads, launch a new product, investigate your competition, gain media exposure and open new relationship channels are just a handful of the possibilities. You can learn more about your industry, your competitors and your customers more
Three Phases of Trade Show Preparation Congratulations on exhibiting at a trade show! While often a huge undertaking, trade show participation can pay off ten fold. You should know that participating in a trade show goes far beyond decorating your booth and passing out business cards. In this article, we’ll discuss some topics relevant to more
Trade shows are an effective marketing medium that expand brand awareness. They are also a great way to showcase your business to your target audience. While exhibiting at trade shows, your business will receive immense attention. Participation in a trade show will provide you with a ton of opportunities including: * Opportunity to analyze your more
Finding the best possible leads at a trade show is akin to prospecting for gold. You look around, ask a few open-ended questions, and hope you strike it rich. But that’s only the first part of the equation. After that, someone has to close the sale. In business we talk about ‘closing the sale’ as more
Trade show displays act as a billboard advertising your services, products, or company at expos. Most attendees will only stop at booths that will attract their attention in less than three seconds as they walk past. One wrong design move could mean a loss of traffic and lead generation for you. Here are the top more
Better Ways To Engage Visitors At Your Trade Show Booth If you’re a veteran marketer and trade show exhibitor, you may struggle to come up with new marketing, giveaway and tradeshow attraction ideas for each show. While these aspects are all key to attracting people to your booth and entertaining them, what you do with more
What Makes A Good Trade Show Giveaway? Most traditional marketers know that offering giveaways is a part of trade show culture, even though it is hard to measure the ROI. You realize that the value of giveaways cannot be measured in the dollars and cents, yet they have an important role to play getting people more
…the trade show floor at your next convention or trade show. Utilize the information and resources available at Trade Show Marketing.com, the most powerful trade show marketing resource on the web, to stand out from the crowd.
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